Creation sales materials for web and print.

Management of event email process in Sales Force Marketing CloudWork closely with marketing and sales to manage event process including: list management, email QA, email sends, report creation and management, and troubleshooting as needed.

Designed and implemented B2B email campaigns, and updated websites • Repurposed content from marketing for digital presentation in email • Supported day-to-day outbound email marketing activities including, but not limited to; marketing program builds, email campaign set-up, email creation (html), email QA, unsubscribe/opt-out list management• Managed general and targeted email lists for 4 internal business units• Created/implemented emails utilizing dynamic content saving sales desk 2 days/person each quarter• Facilitated personalization of emails sent by business units • Maintained FINRA compliant variable email templates• Redesigned email templates from commercial to institutional look and feel• Managed email platform transition from DreamMail to Exact Target• Assisted Director, Digital Marketing and Strategy in updates of Prudential Investments public and financial professional websites• Managed video channels in Limelight for use in Prudential Investments’ websites and emails• Provided metrics on sends to project managers• Created Flash banners for Prudential Investments public and financial professional websites

E-media design for in-house digital/print media group• Designed and updated PowerPoint presentations and templates used companywide• Collaborated with in-house marketing group, and senior management to assess needs• Managed both in-house and outside vendor based video and Flash projects • Created Flash based CD’s, presentation projects, and web banners for company intra- and internet sites and conferences• Designed print collateral for marketing campaigns, sales meetings, and in-house needs

Design/production with emphasis on digital presentations for research and corporate sales groups. Fast paced atmosphere, with multiple projects and quick turn-around times• Collaborated with marketing and sales managers, and directors to develop and design compelling print and multi-media presentations for top-end clients• Managed monthly collection of information and digital assets from over 40 Time Inc. titles for inclusion in sales pitches and sales materials • Produced video segments for intranet site on recent research initiatives to inform and to encourage usage of in-house research group.• Established Time Inc. Media Group intranet site, to provide salespersons with 24/7 access to essential information• Developed Time Inc. Targeted Media internet site. Creating internet presence and garnering 200+ hits per week, and increase in sales leads• Developed and taught PowerPoint and Word seminars to increase productivity of sales and marketing managers and cut training costs for new hires• Created print sales materials, trade ads, blowups, newsletters, and logos used for Time Inc. Media Group and Time Warner Inc. • Managed project workflow of employees and freelancers to assure timely delivery of sales and research materials