Eddie Thomas Email & Phone Number

Dandridge, Tn

East Coast

Summary: The Director of Brand Presentation leads the brand experience for multi-region territory of up to 60 stores, 7 districts and 3 direct reports. The position focuses on the training and development of the Brand Presentation Manager to ensure stores are meeting and enhancing the RL brand standards through product and creative placement.Responsibilities:* Manage the complete employee life cycle; identifying, recruiting, and selecting high-caliber talent. Maintains a current succession plan. * Travel with direct reports to ensure that the RL brand standards are being executed consistently, provide feedback, coaching and guidance to help team prioritize development and provide Senior Director global opportunities and solutions to help drive top line sales and profitability. * Train, develop and influence district and regional managers in visual and creative execution to elevate the brand experience in stores. *Oversee and validate that all stores in region are laid out appropriately to the individual box that meet the brand expectations, maximize sales and satisfy the customer needs. Communicate opportunities, challenges and solutions to senior director.*Develop and enhance process documents to help streamline and improve store execution in brand presentation standards that will help improve the customer experience.* Participate in and lead product and creative placement walk thus with senior leadership team. * Conveys the field perspective to home office brand presentation to provide feedback, gain hindsight for future and influence key decisions.* Travel to home office to attend key meetings and to collaborate with home office partners on strategic initiatives and strategies.* Oversee and act as functional expert during all renovations, new store openings and fixture drops.

Mid South

Summary: The Brand Presentation Manager works closely with field leadership and stores to ensure that the brand message, from a product and creative perspective, is communicated in an accurate and consistent manner across all stores within area of responsibility. Areas range from 2-4 districts in multiple states and 19-28 stores in fast paced outlet environment.Responsibilities:* Visit stores in area regularly to enhance product and creative placement, coach and develop store teams and field partners on Brand Presentation standards and expectations, and create solutions that will help drive top line sales and profitability.* Collaborates with field leadership in planning of all merchandise and creative seasonal directive changes, event executions, window changes, visual presentation standards, etc.* Participates in all seasonal directive changes in stores to help mentor and provide guidance to stores and to give feedback to home office partners.* Communicates and provides feedback and ideas to supervisor on current and future directives, product growth categories, stock levels and merchandising needs. * Assists home office team in communicating updates to all floor plans, fixture counts, capacity information and merchandising and creative assets.* Acts as primary liaison between the field and cross functional home office business partners in Brand Presentation.* Key collaborative partner during all renovations, new store openings and fixture drops.* Actively participates in Early Store process; setting seasonal directives for fleet to model.

Locust Grove, Ga

Pigeon Forge, Tn

Sevierville, Tn

Purpose: To drive profitable sales results in partnership with Store Manager through the development of a high performing store selling team. Achieve your store specific sales goals as established by our Company and Stores’ Division objectives, while providing a consistent and legendary experience for the customer.Core accountabilities: * Drive store sales results and operating profit.* Develop a high performing team that loves to sell and is committed to engaging with our customers, delivering excellent customer service and quality brand presentation.* Meet or exceed expectations for individual sales results and key business drivers as well as achieve desired team sales results.* Role model and coach selling, sales leadership and clienteling in all interactions with your team and customers.* Consistently source top talent for your store at the management and associate level.* Assist Store Manager in driving store business through successful event planning and community outreach.* Analyze your business regularly and make appropriate decisions as a Shopkeeper and owner of your business.* Provide recognition to your team that reinforces positive behaviors and results.* Represent the vision of the company’s active outdoor lifestyle brand.* Constantly assess your individual performance to maximize results for yourself and your store.* Utilize company tools and resources to perform your job at a high level and to train others.* Set clear performance expectations, provide direct feedback, and hold team accountable for individual results and behaviors.* Model our Values and Maxims and align behaviors with our Creed and Guarantee.* Oversee all aspects of visual merchandising in the store and train and develop others to assist in visual maintenance of store, such as replenishment of product to sales floor.

Sevierville, Tn

Purpose: To drive profitable sales results in partnership with Store Manager through the development of a high performing store selling team. Achieve your store specific sales goals as established by our Company and Stores’ Division objectives, while providing a consistent and legendary experience for the customer.Core Accountabilities: * Drive store sales results and operating profit. * Develop a high performing team that loves to sell and is committed to engaging with our customers, delivering excellent customer service and quality brand presentation. * Meet or exceed expectations for individual sales results and key business drivers as well as achieve desired team sales results.* Role model and coach selling and sales leadership and clienteling in all interactions with your team and customers.* Train, develop, coach and mentor a customer focused selling team.* Provide recognition to your team that reinforces positive behaviors and results.* Constantly assess your individual performance to maximize results for yourself and your store.* Utilize company tools and resources to perform your job at a high level and to train others.* Set clear performance expectations, provide direct feedback, and hold team accountable for individual results and behaviors.* Model our Values and Maxims and align behaviors with our Creed and Guarantee.

Sevierville, Tn

Purpose: To drive profitable sales results in partnership with Store Manager through the development of a high performing store selling team. Achieve your store specific sales goals as established by our Company and Stores’ Division objectives, while providing a consistent and legendary experience for the customer.Core Accountabilities:* Drive store sales results and operating profit.* Develop a high performing team that loves to sell and is committed to engaging with our customers, delivering excellent customer service and quality brand presentation.* Meet or exceed expectations for individual sales results and key business drivers as well as achieve desired team sales results.* Role model and coach selling and sales leadership and clienteling in all interactions with your team and customers.* Train, develop, coach and mentor a customer focused selling team.* Provide recognition to your team that reinforces positive behaviors and results.* Constantly assess your individual performance to maximize results for yourself and your store.* Utilize company tools and resources to perform your job at a high level and to train others.* Set clear performance expectations, provide direct feedback, and hold team accountable for individual results and behaviors.* Model our Values and Maxims and align behaviors with our Creed and Guarantee.

Pigeon Forges, Tn

* Drive sales and profitability * Mentoring associates* Daily operations* Merchandising* Loss prevention * Exceeding goals* Strong customer service

Sevierville, Tn