Project Manager 2
CurrentLead strategic planning, monitoring, and execution of internal projects, aligning with organizational goals to ensure delivery on time and within budget.Manage top-of-funnel lead capture and nurture strategies, applying various new/current brand narratives across earned media channels and third-party platforms/events, significantly expanding reach and supporter engagement.Direct the development and execution of paid advertising campaigns across various earned media channels, leveraging data analytics to identify key audiences and optimize campaign messaging and delivery. Instituting a framework for continuous improvement and development in marketing efforts, establishing iterative timelines for testing various variables, which enable teams to pinpoint elements that most effectively resonate with target audiences.Conduct international branding across 43 countries, steering product testing and optimizing marketing strategies to elevate brand presence globally.Amplify campaign reach through strategic influencer and artist collaborations, integrating innovative approaches to bolster market engagement.Lead generation expert, driving campaign prioritization through quantitative and qualitative research, including A/B testing for optimized outcomes.Evaluate global market opportunities to shape product strategy and roadmap, addressing customer pain points and prioritizing task distribution for product positioning.