As an Art Director and Motion Designer, I bring a keen eye for design and a strong creative vision to every project. I lead the development of brand identities, ensuring visual elements align with strategic goals while delivering cohesive and impactful creative solutions. My role involves direct client contact to understand their needs and translate them into high-quality, aesthetically-driven work across various platforms.

MIBI's primary objective was to collect and disseminate expert opinions, bridging the gap between academia and the public. To achieve this, we developed a unique solution called the Decentralized Scientific Advisory Board (DSAB). This innovative platform aimed to consolidate diverse perspectives while ensuring broad scientific support for our products.As the Art Director, my responsibilities included strategizing, testing markets, conducting surveys, running ad campaigns, pitching to investors, and designing product mock-ups. In addition, I led the development of a user-friendly website that showcased MIBI's mission and products in an engaging way.

During the autumn of 2016, I worked simultaneously with my studies as an Art Director at the non-profit advertising agency Hype. I was responsible for the graphic material for the client Nextstep, a corporate fair located in Jönköping. In this role, I created content for their social media, developed a new graphic identity and produced the magazine that was distributed during Nextstep's corporate fair in February 2017.