Eddie Smith Email & Phone Number

Palo Alto, Ca, Us

New York, New York, Us

PlaceIQ provides businesses with consumer intelligence by observing movement behavior from over 200MM mobile devices, fulfilling customer needs across the marketing, transportation and financial sectors. Responsible for overall revenue production, driving all monetization, go to market, revenue ops and strategic efforts for the company’s data license (DaaS), analytics (SaaS) and programmatic solutions. The revenue and EBITDA growth driven by our team enabled us to successfully exit at the highest valuation to date of any company in our sector.

New York, New York, Us

Led our data solutions business, driving revenue for our programmatic, measurement & data license offerings.

New York, New York, Us

Built out a partner ecosystem which enables PlaceIQ’s data to be leveraged by businesses to evaluate consumer behavior, define & target audiences & measure real-world visitation.

San Francisco, Ca, Us

Twitter’s Ads API enables businesses to build innovative software solutions which create value for marketers & drive revenue for Twitter.Built the program from scratch into a world-class ecosystem with partners & teams spanning the globe. Grew the Ads API channel from nil to $100s millions of annual revenue through partner platforms. Hired, trained and led all partner acquisition & management teams, putting in place systems & processes to scale growth against revenue targets.Managed all aspects of partner relationships, from C-level to engineering and product leads.Evangelized the ecosystem across the globe, presenting to large partner, advertiser and Twitter audiences.Led Twitter’s Revenue Partnerships team, creating alliances & driving revenue with the world’s largest companies within the data targeting, audience & mobile measurement, online research sectors.

San Francisco, Ca, Us

Topsy Labs enables businesses to apply social intelligence to realtime decisioning at massive scale. Topsy's technology powers the leading realtime social search engine at topsy.com, with APIs & software used by some of the world's largest search engines, publishers, financial institutions, government and marketing organizations. I figured out what products to bring to market from Topsy's technology platform, positioned these products across multiple verticals and grew revenue from zero to tens of millions in revenue by scaling out sales, marketing & business development efforts. Hired & trained sales, account management teams that grew revenue from zero to tens of millions annual run rates. Directly closed complex deals with some of the world's largest online entities, including Twitter, AOL & Yandex, along with executing agreements with US intelligence agencies.

San Francisco, Ca, Us

San Francisco, Ca, Us

Quantcast delivers addressable audiences that marketers target across the Web. I was responsible for bringing to market and overseeing our lookalike data business, enabling marketers to target consumers that look just like their converting customers across the Web. Lookalike audiences are enabled within realtime bidded display inventory, delivering increased lift over content-targeted efforts.

London, Gb

Socialmedia.com was the first company to execute social ads, which enable one person to communicate the opinion about a marketer's message to their friends within standard ad units. Initially executed as friend-to-friend ads on Facebook, we created a social adserving platform that powered MySpace's social ads, and were the first to enable consumers to receive and send relevant Tweets from within standard ad units. Initially I handled all the company’s marketing & PR efforts, owned network distribution, building our networks across thousands of apps on Facebook, MySpace, Hi5, Orkut and Friendster. Hired and led a national sales team comprised of inside and outside sales executives calling into leading brand advertisers.Built out systems & processes to accommodate our revenue growth, which grew from nil to $6M annual run rate in two quarters. Closed MySpace and IDG OEM deals, which augmented revenue produced from our our network direct sales efforts with white-labelled software solutions.Co-chaired IAB's social ad committee & co-authored IAB Social Advertising Best practices.

Portland, Or, Us

WebTrends acquired ClickShift, renaming us to Dynamic Search and integrated our automated paid search optimization solution into WebTrends' analytics application. I owned revenue production for the Dynamic Search product across WebTrends’ global sales team, led our account team and oversaw growth of the business into multi-million dollar annual run rates.

Portland, Or, Us

ClickShift‘s software optimized paid search by using statistical methods that calculated what combination of keyword-position-creative and landing page make the most money. We were the first to incorporate the entire string of variables – keywords-position-creative-landing pages – into a highly effective automated optimization solution for advertisers. Led and executed the company’s marketing/pr/lead gen efforts, created our initial sales programs and built out an account management team to handle our customer growth. We successfully penetrated million dollar search budgets within the retail, travel, telco and finance segments, culminating in the successful WebTrends acquisition.

San Mateo, California, Us

NexTag was the world’s largest lead generation company at the time, operating multiple lines of business including mortgage, education, travel, real estate, and retail comparison shopping. Led the company’s traffic acquisition efforts for our mortgage and education categories, representing the company’s largest lines of business. We created systems that automated the optimization of display advertising based upon margin produced at the creative level, enabling us to scale into the second largest US online advertiser (AdRelevance). My team increased annual revenue run rates from $11M to $65M with 40% margins.I built out our display advertising buying team, led our content syndication efforts, created our email acquisition programs and spearheaded our TV direct response efforts. Also responsible for creating product requirements for the systems needed to automate campaign optimization & workflows.

New York, Ny, Us

We created a solution called the Direct Marketing Portal that automated direct marketing campaigns for Fortune 100 companies. Used by large financial service companies such as MetLife and BankersTrust, Marketing Portals enabled tens of thousands of highly distributed salespeople to quickly execute direct mail campaigns using data from Acxiom, TransUnion and Experian. I headed up business development efforts, closing distribution deals with Acxiom and TransUnion along with managing these sales channel partners which drove millions in annual revenue for the company.Led development, operation and product management teams spanning 23 people that created the software & systems which enabled us to scale to the needs of our corporate clients.

Led product & business development teams comprised of 21 people that brought to market global, industry-creating Internet advertising management software for advertisers, agencies and publishers. Created strategic plans & executed tactics that fulfilled DoubleClick's global business objectives, driving explosive revenue growth within DoubleClick's ad tech business. Evangelized DoubleClick's strategic vision and product positioning within C-level executives, executing press tours, panel + seminar presentations.Led product integration efforts from the NetGravity/DoubleClick merger, resulting in cohesive product plans, teams and unified roadmap.

Toronto, On, Ca

Columbia, Md, Us