Eddy Abboud Email & Phone Number

Beirut, Lebanon

• Manage marketing functions with a budget of $ 500,000, including brand management, product launches, advertising, marketing materials and events. • Develop and execute the integrated marketing communication plans and associated budgets such as hiring and training marketing support teams, support sales and account management, provide sales growth tools and understand B2B and B2C marketing.• Implement, monitor and evaluate ATL and BTL marketing communication activities. • Supervise and run the out-of-home service and the sales team and lead the development of tactical action plans to maximize business opportunities and achieve sales goals.• Work closely with the sales team to ensure that all sales and marketing strategies are met and in line with budget and time.

Beirut, Lebanon

• Expand strategies and direct marketing campaigns across print, broadcast, and online platforms to ensure that products meet customers’ expectations and brands credibility are built. • Analyze the success of marketing campaigns, take the necessary measures in case of any conflict and launch new products based on market needs and trends.• Manage relationships and develop marketing programs with suppliers, discuss quotations and negotiate sales budgets.• Conduct client meeting to discuss their needs and answer brand related questions to guarantee their brand loyalty and great customer service.

Beirut, Lebanon

• Prepare and execute a yearly plan per brand after getting all the indispensable information from the supplier and the board of management and supervise the merchandiser’s team to make sure the agreed contracts are well executed in the market.• Ensure the profit targets are achieved, margins maintained, expenses controlled and manage the point of sales material including budget, logistics and distribution by finding the most efficient solutions.• Support sales teams in the execution of the activities and in achieving their sales and budget objectives while ensuring the desired product benefits and brand values/equity are properly communicated.• Take part at selective trade fairs, exhibitions, and conferences to promote brands by targeting the youth audience in action to recruit new people and increase sales for years ahead.

Beirut, Lebanon

• Brand Management and followed up on “Conserves Chtaura, Target, Groot, Domti” in all Lebanese market. • Planned developed and implemented budget.• Carried out effective research on consumers & intelligence into competitor products & conducting in-depth consumer analysis to determine the image/demand of a brand. • Implemented of price positioning. • Analyzed market coverage. • Tracks sales data, maintain promotional materials inventory, plans meetings and trade shows, maintains databases, and prepares report.• Managed crisis situations, which may lead to having difficulty in sales.

Beirut, Lebanon

• Tracks sales data, maintain promotional materials inventory, plans meetings and trade shows, maintains databases, and prepares reports• Develop a plan for market penetration.• Monitoring stock and sales on a daily basis

Beirut, Lebanon

• Establishing, developing, and maintaining business relationships with current customers and prospective customers in the assigned territory/market segment to generate new business for the organization’s products/services.• Making phone calls, in-person visits, and presentations to existing and prospective customers.• Researching sources for developing prospective customers and for information to determine their potential.• Developing clear and effective written proposals/quotations for current and prospective customers.• Expediting the resolution of customer problems and complaints.• Coordinates sales effort with marketing, sales management, accounting, logistics, and technical service groups.• Analyzing the territory/market’s potential and determining the value of existing and prospective customer’s value to the organization.• Creating and manages a customer value plan for existing customers highlighting profile and value opportunities.• Identifying advantages and comparing organization’s products/services.• Planning and organizing personal sales strategy by maximizing the Return on Time Investment for the areas.