Eddy Chen Email & Phone Number

上海

Shanghai

Planning Strategy

Shanghai City, China

Client：BOSCH- Campaign based planning and Execution: In charge of client's digital campaign strategy and budget recommendation. Responsible for campaign measurement, analysing campaign performance according Ad tracking data and provided report with indication & optimization suggestion.Pitch support: Giving pitch support for SUPOR, TIMBERLAND, BREEZE, SAIC VOLKSWAGEN, etc, providing media strategy according to campaign brief.

Shanghai City, China

Clients：LANEIGE and SULWHASOO - Major contact person of clients' day-to-day work and requests- Helping BD to work out media strategy for clients, included annual and campaign based planning- Responsible for campaign measurement and prepare campaign post-buy report with indication & optimization suggestion- Provide client with monthly competitor analysis and brand annual/quarterly review reports- Annual JBP project negotiations with quality mediaPrimary Campaign: 1. Lanegie《太阳的后裔》sponsorship campaign2. 2015 ROI Festival Silver Award - Laneige Water Sleep Mask Integrated Campaign

China, Guangzhou

CPA - P&G SK-II Media Planning.1. Responsible for campaign media planning & all media execution; and help client to consolidate all resources, work closed with media partner, social agency and PR agency2. Major contract person of client’s day-to-day work and requests3. Monthly Competitor analysis report delivery and by campaign review report preparation4. Data support for direct supervisor and help to prepare SK-II Annual O&S Plan, Communication Review and Competitor analysis5.Strong interpersonal skills with clients, media buyers, researchers and 3rd parties

Starcom

CPA - P&G SKII Media planning