Key roles of this position1. Monitoring and reporting on business performance issues2. Lead a team of data analyst on monthly data3. Maintain and operate a business intelligence infrastructureBusiness performance reportingThis main objective of this role is to provide analysis of business opportunity and to identify sales performance related red-flags.This role also includes, a great depth of monitoring and company sales performance, data analysis and market monitoring.Data analyst leadIn addition of monitoring and reporting, I had the opportunity to lead a team that focus on data analysis from a BI system that keep tracks on the sales performance and marketing ROI vs product category performance.Business intelligence operationOn the maintenance and operation of a business intelligence infrastructure, the task was to manage a client specification vs data analyst expectation, and to manage the implementation of a full scale data science tools. Other technical process that had been managed 1. IT team on back end development (ELT/ETL, datawarehouse and SSIS/SSAS)2. Requirement specification from stake holders3. Project management on time line and resource allocation4. Vendor management

Managed the entire marketing department for a leading education technology enabler, encompassing the planning, market segmentation, product category planning and actual plan implementation.Need awareness building1. Create, marketing-qualified-leads base on educating the market on the role of education technology2. Conduct awareness campaigns for stake holders within the client groups3. Collate and develop market research information to create client buy-in 4. Carry out pre-sales activity including, needs and specification collectionProduct roadshow planning1. Introduction of technology for teachers2. Need awareness and creation campaignPromotion planning1. Annual promotion for education buyersData collation on education requirement1. Education market depends a lot on data and primary research

This role acts as the head of marketing for an entire department that manage the performance of sales and marketing for leading Korean brands of chill and frozen food and liquor.During my tenure, I increased the sales of the chill and frozen product by 300% and liquor by 200%, which was achieved through good strategic planning and good execution of promotional plans.I was also tasked to manage the marketing and brand building processes of my brands which included internet and social media advertising and promotions, for both the above the line and below the lineKey successa - FHM 2013: took charge of 2 teams for 2 brands (2 booths)b - executed 40 Chongga Kimchi Road show within 1 year c - executed 30+ Kook Soon Dang wine fair within 1 year d - increased the sales of Kimchi from 13 CBM/month to 30 CBM/mth (roughly 1 contena to 3 contena)e - increased the Modern Trade distribution channel from 40 outlets to 90 outletsf - initiated a branding campaign, i.e. Korea Wine Club, to counter measure market competition and increase brand loyaltyg - Key account management - achieved 2013 sales target and was given 50% increase in sales target.Other relevant experiencea - have handled malls for food fairb - have handled trade showc - have handled key account for road shows

The role of this position includes:1. Acquire new business for a key performance index and ROI tracking service agency2. Pro-active approach to develop key accounts that is in need to keep track on the performance of the marketing budget.Strategic planning, consumer insights and market monitoring role:1. Specialist in marketing performance index and ROI tracking.2. Ad hoc and continuous tracking CI/MR services3. Product PLC vs marketing initiative consultingResearch, branding, insights and data analyst professionalProvided services to limited set of clients to maximize flexibility for active employment search. Services that is currently provided includes,a. A&P KPI trackingb. Brand consulting – market entry strategiesc. New product development/testing MR/CINotable projectsStarted a few online panels, includinga. a budget panels to serve SME clients who traditionally have less than RM 10,000 of research budgetb. panel to track the effectiveness of TV advertising for brands that high consumption of TVCc. executed a successful “cold-call” approach to secure customers for the panel services

Carried the role of a marketing and business model specialist in the business development team. Work as an expert that evaluate the product-market relationship, sales forecast, market expansion plans, marketing plans, JV plans and strategic alliance with local distributors and supporting industries, for the SEA business expansion plan. Other tasks included,1. Consultancy role: New business evaluation team (emphasis on market-product relationship)Played the role of marketing expert in the new business evaluation team. Tasks included evaluation joint-venture business proposals, for the marketing aspect. The average value of joint venture proposal is from USD 500,000 - USD 5,000,0000.2. International business development:Key negotiator (marketing expert role) in negotiating joint-venture terms and agreements, e.g. quota setting, marketing budget allocation, and marketing plan advisory.Notable projectsNew business and product development researchesHave taken charge of conducting numerous exploratory CI/MR projects on, product category, targeted market segment, and implementation of marketing plan for new region.The example of MR/CI projects undertaken during this duration is as follows,FMCG related products including: NPD concept evaluation, end-target acceptance test, end-product-implementation tests and localization parameter researches, fora. Organic food introductionb. Herbs and spices market.c. CRM related researches, e.g. customer satisfaction, vendor evaluationInternational business feasibility researchesHave taken numerous CI/MR projects on,i. likelihood to purchase and demand forecast analysisii. market sizing researches.iii. business concept testing researches

In charge leading the pitch team to win projects, the typical projects that was pitched for includes new product acceptance, business process viability and new product design, brand building and new product developmentNotable key role:1. Business development: To actively seek out new business opportunities 2. Head analyst: Solution design, for brand building, product-market viability groundwork, logic and rational test for local and SEA region in terms of implementation.Notable projects: (average budget of RM 30,000 to RM 200,000 per projects)a. New product development (more than 10 completed)b. Product-market effectiveness investigations (more than 5 completed)c. Brand tracking researches (more than 10 completed)d. Consumer U&A researches (more than 10 completed)Team size: delegate to 4, contractors, report directly to client top management

1. Market monitoring/tracking projectsMonitor the advertising results against the overall marketing communication objectives (2 major clients, through out a 12 months period, projects value USD 50,000 per year).Monitoring/Tracking project included,- Corporate image tracking for a major telco (valued at USD 30,000)- Brand share & monitoring for a major milk brand (valued at USD 30,000)- Brand preference & monitoring for a major fastfood chain (valued at USD 30,000)2. Marketing communication evaluation programs: Devise evaluation and selection tests, to select, most likely to succeed campaigns, (Approximately 6 campaigns per year, valued at USD 30,000)3. Brand building projects:Projects included to measure and identify customer satisfaction factors, creation of positioning values & brand value and customer satisfaction & lifestyle analysis. The value of these projects was approximately USD 30,000