Senior Performance Marketing Manager
Current● Developed media plans that align with the client's marketing objectives and budget constraints.● Created media strategies designed to maximize brand visibility, customer engagement, and ROI.● Created and managed targeted e-commerce advertising campaigns across various platforms, such as Google Ads, Meta, TikTok, Snapchat, Twitter and LinkedIn.● Generated actionable insights from data to make informed decisions on budget allocation, campaign adjustments, and audience targeting.● Conducted A/B tests to fine-tune ad creatives and messaging for higher click-through rates and conversions.● Implemented and managed pixel tracking solutions.