Eden Pang Email & Phone Number

Amsterdam, North Holland, Netherlands

Focus on Innovation, Communication, and Sponsorship for the Heineken® brand, as well as Brand Performance for both Heineken® and Amstel at global headoffice

Shanghai, China

• Drives Category Insights learning plan, with future consumer and shopper tensions / trends, consumer segment and culture understanding, in order to improve on brand strategy and ensure always keep human centric• Insight supporting on creating E2E consumer journey - Deliver human centric business brief while with deep understanding on how to solve business problem; - Feed into idea creation stage by focusing on WHY to driving the best idea; - Supporting on early and late-stage creative development, consumer co-creation, evaluation and testing; holistic in-flight and post campaign tracking• Devise, manage and deliver insights to support driving the innovation pipeline, via innovation opportunity identification, concept development and assessment, product and packaging development, early and late-stage consumer co-creation, evaluation, testing and tracking• Partners with the Category team with clear actionable commercial insights based on primary sales, channel, pack, price linked analytics

Shanghai, China

• Responsible for workstreams throughout the innovation funnel - Initial business case -> full marketing fix proposal, validation and optimization -> volume estimation - Coves set-up (soft launch online & offline): product import process -> RTM alignment • Anticipate and proactively facilitate communication amongst all key stakeholders - Local team: CSU, Brand, Trade Marketing, Finance, Legal, Supple Chain - Area teams: APECMEA CSU, MKT, R&D• Look after key Categories of 1) Spread: Nutella; 2) Candy: Kinder: 3) Sweet Biscuits: Nutella; 4) Bakery: Kinder

Shanghai, China

• Contribute to Nike Womens business as insights partner with consumer/ market / product analytics• Support Womens Consumer Construct team (Merchandising, Marketing & Planning) • Serve as voice of consumer, drive clarity on state of business and where / how to play• Synergize category learning / EC business intelligence / social listening, business KPI (Sales, Retail, brand and planning) ---> propose action plan to drive strategic planning of brand / consumer / Demand & Supply

Shanghai, China

• Business performance read & respondo Monitor current state of biz, initiate deep-dives to support senior leadership team (Merchandising VP, strategic planning Senior Director, Category leaders) • Future product investment and planning analysiso Review future product planning strategy & investment KPIs per gate to drive product focus business KPI• Support strategic x-functional projects to drive long-term Brand & Product strategyo Read commercial and consumer signals to identify growth opportunities in category / producto Inform key product journey with demand projection & action plan proposal (promotion, line plan, assortment, long-range portfolio planning etc.)

Shanghai, China

• Focus on innovation consulting, partner with client (PEPSICO etc.) along the innovation journey - From category understanding & white space mapping, ideation & optimization to full mkt mix validation - Volume forecast for new product launch, optimize support allocation & scenario planning - Post-launch performance tracking - Campaign evaluation and optimization, price and promotion optimization, marketing mix modelling etc. • Ad-hoc consumer research: segmentation, usage and attitude, brand performance • Coach and lead 7 direct reports (1 associate manager, 3 senior analysts and 3 analysts)

Johannesburg Area, South Africa

Short term assignment for 3 months

Shanghai, China

• Focused on business solutions for corporate strategy (Market sizing and forecasting, Market entry & expansion)• Lead projects from design to deliverable to dig out insight with actionable business recommendations - Qualitative industry/consumer trends - Quantitative market sizing / competitor landscape and dynamics

Shanghai, China

• Serve Unilever account, focusing on quantitative NPD research (product test / package test)• Deliver projects with supervision from line manager, from study design to data analysis and reporting

Shanghai, China

• Analyze, devise and review research reports on China’s macro economy as well as key business sectors• Conduct primary research via business interviews with industry experts as well as consumers

Master Of Business Administration - Mba

Dean’s scholarship

Bachelor, Teaching Chinese As A Second Language