Eden Pang Email & Phone Number

Los Angeles Metropolitan Area

• Responsible for developing strategy roadmap to ensure that clients are meeting revenue and marketing goals, while also overseeing the day-to-day execution of the strategy.• Manage core client teams of 4-10 people along with additional specialists (data analysts, developers, designers, freelancers). Hold regular check-ins and stand-ups to align on progress for various projects and identify blockers that we need to resolve.• Use analytics to drive integrated-marketing campaigns, including large fundraising campaigns across email, website, and digital ads.• Hold large quarterly and biannual meetings for clients and senior leadership to show progress to KPIs, status of different projects, victories, and ideas for how to improve future performance.• Push my teams to try new and out of the box approaches to content and marketing strategy. Use data to understand what has worked in the past, what can be improved, and different ways we can approach the strategy to drive stronger results.

Hong Kong Sar

• Consult Greenpeace’s national and regional offices around the globe on their digital marketing strategy. Advise on audience strategy and segmentation of email lists. Develop automated welcome journeys, automated reactivation journeys, and monthly donor upgrade journeys. Advise on conversion rate optimization through page template A/B testing, forms testing, and supporter journey testing.• Lead global implementation of HubSpot as Greenpeace’s new CRM. Work with global offices to lead transition of CRM systems, which includes migrating supporter data, rebuilding templates and petition pages, rebuilding emails, rebuilding automated journeys, integrating HubSpot with Salesforce CRM and Wordpress CMS, and training staff on how to use the new platform.• Manage the global community of digital marketing practitioners in different Greenpeace offices. Hold monthly meetings to share knowledge and best practice recommendations. Facilitate global sharing of learnings and test results through a testing library and a templates library.• Work with Greenpeace global website development and database management teams to develop integrations with the HubSpot CRM and improve product roadmaps to enhance integration with global Greenpeace digital systems.• Strategize and implement Greenpeace International’s email advocacy campaigns. Develop email calendar for Greenpeace International’s active list of 500,000 supporters to ensure that people receive regular engagement emails and advocacy actions to tie into global campaigns.

Hong Kong Sar

• Rooftop Republic is an award-winning social enterprise on a mission to create sustainable communities powered by urban farming. Rooftop Republic designs, builds, and manages urban farms across Hong Kong and mainland China, helping city-dwellers reconnect with nature, providing organic vegetables for underserved communities, and educating the public about food security and sustainability. • Lead marketing and business development campaigns for a rapidly growing social enterprise & start-up• Delivered a full website revamp, which included migrating CMS platforms, working with freelancers to redevelop all existing content, better educate website visitors about the company's story and services, build a portfolio of our existing clients and case studies, and upgrade our integrated online store to expand our B2C side of the business.• Strategize and manage ongoing digital marketing, including paid Facebook, Instagram, and Google ads; email marketing; website build and optimization; and organic social media channels• Strategize and manage ongoing offline marketing, including securing press and media coverage; events planning and promotion; and business development events to identify new client leads for the B2B and B2C sides of the business

London, United Kingdom

• Because Save the Children is an international humanitarian organisation, I am not simply tasked to sell a product, but instead I work to sell our brand and mission to the UK public• Work with stakeholders across the organisation to deliver high-performing digital campaigns to reach goals in supporter acquisition, supporter retention, fundraising, campaigning and advocacy, and events registrations• Manage large budgets of £1 million+ across the business and responsible for driving digital KPIs• Oversee and strategise ongoing paid social, PPC, email marketing, and display advertising; conceptualise innovative strategies, content creation, optimise campaigns to meet KPIs, and manage campaign budgets• Manage audience-led journey planning and content creation for warm and cold audiences. Strategise on copy and graphics creation at the first marketing consideration instance (organic social, email, paid digital advertising) to direct response conversion, and finally to onward supporter retention and brand loyalty. • Creative testing expert across Instagram, Facebook, email marketing, and display advertising. Challenge the business to continue trying new creative formats to best speak to our audience• Senior digital lead for ​Christmas Jumper Day​, and managing the digital budget and strategy to help the campaign bring in 65,000 event registrations and more than £4M of income• Educate and upskill wider business on digital channels. Present to senior leadership on business cases to invest more budget and resources into digital marketing.

London, United Kingdom

London, United Kingdom

San Francisco, Ca

• Client manager for progressive nonprofit organizations; primary responsibilities include strategizing and implementing fundraising and advocacy campaigns, as well as maintaining day-to-day client relationships• Project manage complicated tech and design builds, including websites and online quizzes• Draft engaging creative for clients’ use in email blasts, landing pages, social media posts, and digital advertisements• Set up marketing email in eCRMs; pull and analyze email results and make recommendations to clients• Strategize and implement A/B tests in emails and landing pages to optimize email performance and website conversion• Create monthly reports for clients detailing email performance, online revenue, online advocacy, and list growth.

Berkeley, Ca

• Undergraduate research assistant in the political science department.• Researched and reported on political party realignment in the mid-twentieth century

Berkeley, Ca

• Assisted in online marketing plans for progressive elected officials, candidates for elected office, and nonprofit organizations• Drafted copy for use in clients’ email marketing, websites, and social media profiles• Analyzed performance of email blasts and generate reports for clients

Washington D.C. Metro Area

• Intern for Senator Barbara Boxer's office in Washington, D.C.• Attended hearings and briefings on behalf of legislative assistants and write memos on policy recommendations for Senator Boxer• Responsible for constituent services, including referring casework, leading Capitol tours, answering constituent phone calls• Collaborated on ‘BoxerNet,’ an online portal for staff and interns to share information and facilitate handling of constituent needs and services, and spearheaded its use in the office

Berkeley, Ca

• Mobilized students to vote for Senator Boxer’s reelection; create awareness about the upcoming election• Went to public places and conversed with students and Berkeley residents about the issues in the upcoming election• Organized meetings and rallies for Senator Boxer’s supporters

Beverly Hills, Ca

• Helped promote and launch feminist student organizations on California college campuses by organizing meetings with students and faculty and facilitating an open dialogue about women’s issues• Carried out the annual Clinic Violence Survey by calling women’s health providers around the country to gauge clinic safety, and then sorting through and organizing the hundreds of responses