Curtis Lopez Email & Phone Number

New York, Ny, Us

New York, New York, United States

New York, New York, United States

San Francisco Bay Area

Two Hats Consulting is a small boutique creative agency that only works with mission aligned companies and nonprofits. Services include: Website Development, Branding, Advertising, and Marketing Strategy. • CLIENT MANAGEMENT: Manage 3 mid-to-large client accounts/projects ($100k+), building and executing marketing strategies, digital advertising plans, and capacity building support. • TEAM MANAGEMENT: Develop and mentor 3 staff members to ensure professional development growth + support project/client needs and deliverables.• ADVERTISING STRATEGY: Executed a $100k+ social media ad campaign for a bay-area college focusing on brand awareness, event attendance, and enrollment; exceeding target goals - 1+ million reached, 5% CTR, and 10% conversions, resulting in sold out events + exceeded enrollment goals. • CREATIVE DIRECTION: provide creative direction to design team on various design projects including ads, website, video, and social media. • MARKETING STRATEGY & CAPACITY BUILDING: develop marketing strategy and plans for a $200k+ national nonprofit client to support local chapters in marketing, outreach, and communications; leading various projects including website development, social media training, report + slide deck designs, relation building strategy, and provided trainings on general marketing/communications capacity building.BUSINESS DEVELOPMENT: Collaborated with owners to develop a company-wide marketing and sales strategy that included target audiences, sales funnel + goals, lead generation, current client evaluation, and an overall marketing plan.

New York, New York, United States

NELP is a national nonprofit advocacy organization with offices in New York, Washington D.C., and Berkeley, with the core goals of building worker power, dismantling structural racism, and addressing economic inequality. We promote federal, state, and local policies to create good jobs, strengthen workers’ upward mobility, enforce worker rights, and improve benefits and services for unemployed workers. As member of a 7-person Comms Team, I supported project management, comms strategy, digital analytics/metrics, advertising, and more. • ADVERTISING STRATEGY: Managed vendors and staff to develop a $30k advertising campaign using Google, YouTube, and FB/IG. Results: Reach - 250k, Website traffic - 50k, Downloads - 10k, Signatures - 7k, and video views - 100k• PROJECT MANAGEMENT: Developed and implemented a new project management process and platform (monday.com).• CONTENT DEVELOPMENT: Developed a variety of content - videos, blogs, social posts, etc. to be used and repurposed for campaigns.• ANALYTICS: Developed a Google Data Studio dashboard to help inform comms strategy with audience insights/user journeys, incorporating Google Tag Manager + Search Console. • EMAIL DESIGN + EXECUTION: Developed and formatted various email communications, newsletters, program campaign launches, and fundraising campaigns.

CONTENT DEVELOPMENT: Developed content and graphics for various platforms including website, social media, and email. EMAIL STRATEGY + EXECUTION: Managed a overhaul of email strategy that included redesigning the newsletter with a new visual layout and a new strategic content strategy as well as a lead generation campaign for new subscribers. Executed new email on a weekly bases, increasing engagements and subscriptions by 100%• FUNDRAISING STRATEGY: Developed and implemented a new advertising strategy through LinkedIn to cultivate current + new donors -receiving over $5k for a $500 ad campaign and 10 prospective donors with detailed targeting using video and static content.

New York, New York

Knowledge is powerful. As the Senior Marketing Associate, I built out a digital infrastructure for knowledge sharing and thought leadership in the civic tech community. I developed content + campaigns to direct folx to Civic Hall for news, updates, and to learn. I also made sure to work through a DEI lens in my day-to-day work. (I’ve attached work examples + outcomes below)Creative Direction: Managed contractors and staff to develop integrated campaigns to engage and recruit members; incorporating video, website design, social media / google ad campaigns, retargeting campaigns, email campaigns, and influencer marketing.Campaign Strategy: Built social ad campaigns for digital learning workshops series; Results: 10k reach per workshop, 1.2% CTR, and 9.5% conversion rate. Revenue: over $75k in 6 months.Partnerships: Created a media partner network with members, community partners, and donors to cross-promote content, programs, and events; E.g. Code for America, Obama Scholars, City & State NY, Women’s March Global, and more. Newsletter Editorial Strategy: Launched & owned the monthly ACTIVATE newsletter series that focuses on social justice issues aiming to educate, inform, and activate folx to take action; Average open rate = 35%, click rate = 3%, subscribers = 10k. Event Promotions: Developed event marketing strategy for all events, including a signature event series, Forums @ Civic Hall. Used digital campaigns to sell out each event, spark thought-provoking conversations online, and ultimately receive $250k in revenue/sponsorships.Diversity, Equity, and Inclusion (DEI): Part of a five-member employee committee dedicated to creating internal processes and structure to support a DEI focused work culture along with auditing the organization; Led efforts with various departments through surveys and data gathering to inform organization-wide decision making.

Greater New York City Area

Civic Hall is a one-of-a-kind non-profit collaboration center for the world’s civic innovators. Civic Hall is a community space where social entrepreneurs, change-makers, government employees, hackers, academics, journalists, and artists can share knowledge, build tools, and solve problems together.See work examples attached below.

New York, New York, United States

Design Xchange is a social change initiative born out of Columbia University that brings together visual storytellers from around the world to support young change-makers in developing countries. Our first 8 months focused on organizations in Uganda. Program Strategy: Prior to launching, I helped plan, strategize, and build program offerings. Creative Direction: After launching, I provided creative direction and planning for the creative team. Digital Training: Through digital marketing and storytelling workshops, I taught social change organizations in Uganda how to leverage the high-quality content we were creating for them. Strategic Communications: I created tailored communications plans for the various organizations we worked with that consisted of: - Comparative analysis - Products/program promotion strategy - Marketing infrastructure/processes tools e.g. content calendars, comparative auditing templates, creation tools like Canva, etc. - Identifying value propositions - “How-to" guide and best practices for content creation and social media & website management - Fundraising strategySee work examples attached below.

Glendale, Arizona

• Researched, developed and cultivated relationships with community leaders, corporate executives, media personalities and local celebrities to increase community engagement and support (monetary, in-kind support, and volunteerism) • Organized and promoted various fundraising events to increase program awareness and secure monetary support (sponsorships, grants, and donations) • Produced and executed presentations at networking events, community events, and businesses; recruiting hundreds of volunteers and cultivating new relationships with strong donors and other stakeholders. • Worked collaboratively with leadership team to build overall fundraising strategies and goals, and the overall rebrand strategy; including earned media strategy, public relations strategy, and content strategy. • Developed and implemented marketing campaigns that included video production, website content, social media marketing, google ads and banners, and other digital/print marketing to increase brand awareness and donations.• Analyzed data to optimized strategy and create/adjust strategic communication plans to improve fundraising initiatives.See work examples attached below.

Peoria, Arizona

• Develop and manage marketing campaigns including press releases, digital and print ads, email marketing campaigns, and various online marketing campaigns; increasing online presence, event attendance, sales, brand awareness and website traffic. • Executed a social media campaign through targeted posts, ads, and events resulting in 800 additional likes, 120% increase in Organic Reach and 100% increase in engagement, views, and click throughs.• Develop and manage various marketing campaigns for events and sales team; increasing attendance, sponsorship sales and memberships sales• Oversee database management of member and prospect lists and train interns how to utilize the database to increase efficiency in member programs.• Collect and analyze data from google analytics, social media analytics, and database analytics to develop digital marketing campaigns.• Develop weekly e-newsletters to highlight events, news, and programs, as well as provide additional exposure for members; increasing event attendance, retention, sales and brand awareness.

Phoenix, Arizona Area

• Executed email campaigns and graphics, encouraging over 5,500 citizens to register to vote.• Created content for social media marketing to promote community events such as Get Out The Vote (G.O.T.V.), generating over 5,000 likes, 500 weekly engagements, and an overall attendance of 500 volunteers.• Produced and executed month-long presentations at schools, community events, and businesses; recruiting hundreds of volunteers to canvass and raised $6,000

Phoenix, Arizona Area

• Developed and maintained relationships with over 200 corporate donors, such as Sonic Drive In, Uhaul, Microsoft, etc, through various stewardship and cultivation strategies – calls, 1-on-1 meetings, direct mail campaigns, photography, donor-focused events, campus tours, and email campaigns. • Worked with Corporate Team to secure over $3 million from foundations and corporations through presentations, tours, and strategic communications; maximizing donor experience• Executed advertising, direct mail, and email campaigns, increasing revenue by 110% for the Shifting Gears Bike Program in one year.

Glendale, Arizona

• Pitched relevant story ideas, researched online articles, videos, blogs, as well as fact checked for the Rob and Karie show and the Mack and Gaydos show. • Produced, edited and managed podcasts, copy-writing, and graphics for On-Demand webpage. • Wrote and edited national stories for multiple news segments to a daily audience of 1 million

Glendale, Arizona

• Managed marketing functions for the organization. o Created digital and physical content for events. o Promoted brand throughout the community • Through strategic marketing, I was able to get thousands of students and community members to attend and participate in various events• Recruited hundreds of students to participate and support organization• Managed social media accounts.• Attended regional and national leadership conferences.• Assisted with fundraising events for student programs