Edery Sosa Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Oversaw external agency in the ideation and execution of digital marketing and user engagement strategies for the PC Health Marketplace. Increased overall platform sales by triple-digit number in a 3-month period.
• Rebuilt onboarding emails and designed promotional emails with a focus on building awareness of the platform, encouraging engagement, and driving conversion.
• Supported with new vendors' account setup, product listings creation, and PC Optimum-driven marketing and merchandising opportunities to increase user acquisition and conversion.
• Work closely with both internal and external teams to execute day-to-day operations to meet the marketplace and vendor's needs.
• Created weekly and monthly sales and engagement performance reports, presenting to internal and external business partners (including Senior Directors and SVP).

Toronto, Ontario, Canada

• Worked to define brand identity and outline target market by executing a customer journey analysis.
• Planned, designed, and developed social media content (posts, stories, and reels) on Instagram and Facebook resulting in a 60% increase in Instagram followers in 7 months.
• Created and executed paid media campaigns on Facebook Ads that resulted in a double-digit average conversion rate.

Mexico City, Mexico

• Executed e-commerce, marketing, and sales strategies that brought a double-digit sales growth in the first year at this position.
• Planned annual digital marketing campaigns for each organic and paid channel (Google search, Facebook, Instagram, Google ads, and Emailing)
• Worked to reinforce the brand image and customer engagement on Social Media with a triple-digit increase in Instagram leads.
• Led and supervised the e-commerce operation, logistics, digital marketing, digital design, IT development, and customer service teams.

• Built the eCommerce operational processes from the ground up.
• Constantly analyzed the website’s customer experience and executed UX and usability optimization strategies.
• Planned, organized, and executed product and campaign photo shootings for more than 600 SKU’s per year.
• Created and uploaded product information to the Magento eCommerce platform.
• Optimized internal processes by KPI analysis and customer feedback.

• Worked as the Sales and Logistics Coordinator of a Construction Materials Supplier and Transportation Company
• Executed sales and logistics strategies that brought double-digit growth in a one-year period.
• Developed and coordinated the construction debris removal on-the-spot and material supply services for small constructions.
• Improved the brand image and optimized administrative and operational processes that resulted in an increase in leads and customer acquisition.

Post Graduate Certificate, Marketing- Digital Engagement Strategy

Post Graduate Certificate, Fashion Management And Promotions

Advanced Diploma, E-Commerce/Electronic Commerce

Bachelor'S Degree, Business Administration And Management, General