Edgar Alanis Email & Phone Number

Houston, Texas, United States

Creative Strategy• Lead the ideation and conceptualization of creative deliverables, including defining the creative brief, target audiences, messaging, and call-to-action elements• Collaborate with clients and internal team members to gather insights and refine strategies to ensure the successful implementation of creative solutions• Create and manage internal templates to maximize efficiency across project workflowsBrand Development• Oversee the development and execution of all brand identity projects• Oversee the creation of visually appealing and effective brand deliverables, including digital and print materials, packaging, and promotional content• Ensure consistency of any newly created brand assets for all client deliverables, including iconography, photography, and patterns Content Development & Production • Design and execute a wide range of brand deliverables, including logos, brand guidelines, packaging, websites, illustrations, brochures, signage, wholesale catalogs, social media templates, ads, animated GIFs, banners, presentations, trade show booths, menus, and videos• Ensure all client deliverables adhere to specifications and finalize projects to print-ready mechanicals Team Management• Mentor and manage a team of graphic designers and freelancers, promoting a positive and collaborative-driven work environment• Conduct regular performance evaluations and provide constructive feedback to team members• Plan team social hours and attendance to design conferencesProject Management• Lead the planning, execution, and delivery of creative projects within established timelines and budgets• Oversee and provide quality control over design executions for all client deliverables• Troubleshoot any challenges or obstacles that interfere with successful project execution and on-time delivery

New York, New York

Oversee and manage the implementation of brand guidelines across all internal and external communication channelsDesign and execute a wide range of digital and print media, including: e-commerce e-mails, wholesale catalogs, social media imagery, landing pages, presentations, store signs and displays, GIF animations, and videosArt direct and lead Flight 001’s seasonal brand campaigns, which include campaign logo, color palette, typography, illustration styles, and retail merchandising displaysManage junior designers and freelance copywriters and photographersDesign product packaging and produce tech packs for factoriesDevelop seasonal print repeats to be used on products like neck pillows, eye masks, bags, and travel kitsStyle product and manage all photoshoots for e-commerce, marketing, and wholesale librariesManage design of custom product requests from retail stores like Nordstrom, Macy’s, and The Container Store

Greater New York City Area

Collaborated with executive team and marketing manager to define the Canvs brand, including its core positioning and strategies for growthLed the Canvs visual identity, establishing styles and usage guidelines across brand colors, corporate patterns, typography, illustration, and photographyWorked with marketing manager to establish the Canvs brand voice and tone to be used across all communication channels Equipped sales and customer success teams with branded materials to drive new opportunities and increase customer retentionWrote, edited, and produced branded content for marketing initiatives and owned channels, including conference presentations, paid social campaigns, case studies, how-to instructional videos, white papers, and e-mail blastsDesigned, wrote, and analyzed Canvs data for infographics delivered weekly to press partners Created and maintained design resources like illustration icons, photo libraries, and presentation and proposal templatesPriced and managed production of printed materials and branded promotional products

Sugar Land

Designed and produced a wide range of print and interactive materials, including: corporate identity pieces, print advertisements, recruitment mailers, web graphics, e-mail blasts, trade show graphics, and corporate announcementsEstablished, shaped, and reinforced the creative identity of projects and consistently maintained the Healix brand imageCollaborated with internal clients to develop and execute design solutionsDeveloped messaging for internal and external communication effortsServed as liaison between Healix and outside vendorsPrepared files and specifications for pre-press productionExhibited creative flexibility to work under tight deadlines and budgets

Houston, Texas Area

Conceptualized and produced quality design solutions for a diverse range of clientsPartnered with creative director and copy editor to develop compelling messaging and marketing communicationsWorked independently to maintain project work flow and task list under a deadline-driven environmentCoordinated projects between Hawkeye and outside vendors

Independently managed project workflow and deadlinesInteracted directly with clients from project onset to completionArt directed and executed design solutionsOrganized and prepared project files for clientsClients included: Variations Theatre Group, Mel’s Meals, C3 Presents, The University of Houston, The Red Door Theatre Company, Impossible Creature, Crush Advertising

Leader of a school chartered organization managing a budget of $110,000Served as liaison between SACA and Texas State UniversityManaged the activities and progress of seven coordinatorsQuadrupled student membership and sustained membership retentionRan weekly executive meetings and bimonthly member meetingsResponsible for the overall success of SACA

Responsible for design and publication of all marketing and promotional materialsManaged all marketing expenses and an $8,000 budgetActively participated in making administrative decisions

Master Of Fine Arts (Mfa), Illustration

Bachelor Of Arts (B.A.), Art - Emphasis Art History, Summa Cum Laude, 4.0 Gpa

Bachelor Of Fine Arts (B.F.A.), Communication Design, Summa Cum Laude, 4.0 Gpa

Bachelor Of Arts (B.A.), English/Communication Arts, Summa Cum Laude, 4.0 Gpa