Edgar Baum Email and Phone Number
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As Avasta's CEO and Founder I am deeply passionate about fellow business leaders having the right knowledge and expertise to build businesses that drive growth and prosperity. I focus on creating solutions for next-generation business strategy development, especially around data integration and stakeholders frequently ignored by traditional approaches. I lead an executive team at Avasta that is passionate about bringing our vision to life. They have the expertise that provides value to our clients and we strive to bring at least 10X value over what they pay for our services.I use my expertise in mathematics, finance, and business experience across over a dozen industries and four continents to solve today's companies' strategic growth opportunities and challenges.Before Avasta, I was the founder or executive at several valuation, business measurement and finance firms, preceded by finance and market development roles on Wall Street, at Merrill Lynch and Procter & Gamble.Since 2014 I've been a primary author on two next-generation business measurement standards:1) How to measure a brand financially from the customer's point of view - ISO 206712) How to measure and report on the future value of intellectual capital and intangible assets to the board of directors - ANSI/LES ICBR 1.0Additionally, I've continuously developed and taught the Finance of Brand Management graduate course at the University of Toronto since 2015 and regularly present on strategy measurement and valuation at conferences and business schools.My wife, Mary and I have been together for over two decades. I have two energetic and caring children, and pride myself in ignoring recipes to cook dinner (this usually works out just fine!).Some worthwhile links to get a sense of what I and our team at Avasta do.2023: Origins of my career, how Avasta came about, and 21st century advantage: https://www.youtube.com/watch?v=9sImjK9iNvA&t=2s2023: Avasta's expertise in sharing our expertise as part of public standards and integrating them into client solutions:https://www.youtube.com/watch?v=IfBntY062KY&t=1s2022: The impact of what I do with applying the Brand Evaluation standardhttps://www.youtube.com/watch?v=RU_u5hz23RY&t=1shttps://www.youtube.com/watch?v=oAp5sJe1y8U&t=6296s2020: Podcast on bringing alternatives to strategic thinkinghttps://www.podchaser.com/podcasts/champagne-strategy-1285454/episodes/measuring-a-brands-contributio-67500778
Avasta Incorporated
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Founder & CeoAvasta Incorporated Jan 2019 - PresentToronto, CaAvasta is a The Profitable Growth Company operating at the intersection of management consulting, end-customer insights, and robust financial data analytics. Avasta's solutions grounded in mathematics and statistics translatable across finance, sales, marketing, and valuation. Our customers are challenged by growth or seeking growth.One of our solutions, Spectra, that helps our clients identify where in the market to focus successfully and profitably: we call it the Winnable Addressable Market (WAM). It enables our clients to get out of estimates and assumptions and understand where, when, why, how, and how quickly they can target there highest value customers instead of making assumptions based solely on 3rd party TAM estimates.
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Member Of Advisory Board, Ai & Risk ModellingDealengine Feb 2021 - PresentRedwood City, California, UsI get to support an inspiring team developing the next generation of assessment tools to enable founders and entrepreneurs to successfully seek investors to support them realizing their goals and passions for their business.I was asked to join as an advisor to provide my expertise in data, risk and financial modelling to build out the most effective and least biased solution to enable entrepreneurs of all backgrounds to realize their success based on their idea and merit. -
Member Of The Advisory BoardIvirtual Technologies Jul 2018 - PresentToronto, Ontario, Ca -
Course Developer & Graduate Lecturer, The Finance Of Brand ManagementUniversity Of Toronto School Of Continuing Studies Jun 2015 - PresentToronto, Ontario, CaDeveloped and lecture on a post-graduate course called "The Finance of Brand Management" as part of the University of Toronto's Brand Management Certificate Program. This course is the first of its kind in North America and integrates the disciplines of corporate finance, forecasting, market research, brand management, and brand evaluation into a single organizational competency. The focus of the course is to educate marketers and brand owners on the leading-edge macro and micro factors that influence financial decision making in managing brands. It also trains them on the usage of market research and statistical analysis to inform decision-making.Present students are brand owners or aspiring brand professionals in numerous industries including technology, banking, FinTech, CPG, financial services, and non-profit. -
AdvisorMasb - Marketing Accountability Standards Board Aug 2013 - PresentNew York, Us -
Member Of The Advisory BoardSito Mobile Jun 2018 - Jun 2020Jersey City, Nj, Us -
Forbes Marketing Accountability Initiative--Steering Committee MemberForbes Cmo Practice Nov 2017 - Feb 2019Establishing ways to measure, communicate and optimize the contribution of marketing investment to shareholder value.
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Ceo & Chief Brand EconomistStrata Insights Inc. Jul 2015 - Jan 2019Strata Insights Inc. is the only company that assesses all aspects of corporate activity to prove, predict and amplify the financial contribution of Brand to the bottom line. Strata Insights’ Brand Economics approach looks at methodologies and data, including mathematical, econometric, investor relations, linguistic, behavioral and perceptual, to financially quantify strategic Brand opportunities. In essence, we help you "moneyball your Brand".Strata's Brand Economics model indicates the financial benefits of Brand expenditure versus tactical expenditure; what positioning has the best revenue potential and many other strategic insights. Strata Insights is heavily involved in establishing industry standards (Forbes, MASB, FASB and ISO) to help visionary executives recognize the financial importance and credibility of Brand in transforming how businesses operate. For more information visit www.stratainsights.comAs the CEO & Chief Brand Economist, I led the development of rigorous financial, perceptual, behavioral and linguistic tools to identify category, peer and internal relationships. -
Managing Director, North AmericaBrand Finance Sep 2011 - Jun 2015London, GbBrand Finance helps clients measure, manage, maximize and monitor their brands to drive business performance.Responsibilities included:► Building the marketplace for brand valuation and brand measurement practices.► Leading client engagement to identify the appropriate Brand Finance service offering/solution.► Speaking at universities and industry conferences.► Providing subject matter expertise for media commentary, including TV, radio, print (BNN, CBC, Report on Business Magazine, The Globe & Mail, TMCNet.com, Luxury Daily, CTV, The Dallas Morning News, Yahoo Finance and The Huffington Post).During my tenure, the North American office doubled business growth every year. -
Director, FounderObsidian Corp 2010 - Sep 2011As an entrepreneur, I had a number of freelance client relationships. During the course of a year I was the Acting Controller for an environmental engineering firm. I worked for a university and advised on a couple of consultancies:► Cleaned up 9-months of financial reporting challenges in about 90-days.► Helped client to set up their year end reporting and integration with SAP. ► Developed a model for management to assess the effectiveness of their business development investment. ► Developed an analytics model for the student compliance department to understand how to better plan formal interactions with their students.
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Vice President, PartnerRk Global Consultants Jan 2006 - Aug 2010Toronto, On, CaAt RK Global Consultants I worked with our clients on credit proposal submissions to raise debt and convertible debt including Risk and Financial Analysis for commercial financing. I worked together with partners and negotiated with lenders for better terms and new borrowing structures. Clients ranged from start-ups to $100+ million revenue multinationals. Financing transactions ranged from $250,000 to $50 million.► Promoted to partner after 1 year. ► Generated 50% of firm's annual revenues within 2-years. -
Lead Business Intelligence Designer, Partner, Board Of AdvisorsBizcredit Oct 2004 - Jan 2008BizCredit is a software company focused on delivering stream less, scalable forecast and risk modelling for credit applications. The target audience is companies ranging from startups through to $1billion in revenues. ► Developed an international credit and risk model for corporations seeking funding from banks and equity firms. ► The software was designed with an integrated forecast & sensitivity analysis models► The software also included nine business valuation algorithms adapted to geographic uses.
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Finance SpecialistProcter & Gamble Oct 2002 - Sep 2004Cincinnati, Ohio, Us► Successfully launched a customer profitability analysis program across all brands incorporating data sources from three distinct databases including Nielsen, Customer Point of Purchase, and corporate transfer pricing sources.► Developed a national advertising effectiveness analysis program by identifying correlating information from multiple corporate and purchased market research sources .► Calculated the effect of competitors activity on brand and volume cannibalization. -
Business DevelopmentMerrill Lynch Jun 2000 - Aug 2001New York, Ny, Us► Built a private wealth client and prospect portfolio from $0 to $25 million+ in AUM (Assets Under Management) in 16-months.
Edgar Baum Skills
Edgar Baum Education Details
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University Of TorontoPhilosphy -
LandmarkLeadership Development
Frequently Asked Questions about Edgar Baum
What company does Edgar Baum work for?
Edgar Baum works for Avasta Incorporated
What is Edgar Baum's role at the current company?
Edgar Baum's current role is Founder of Avasta, the Profitable Growth Company | standard-setter | business executive educator.
What is Edgar Baum's email address?
Edgar Baum's email address is ed****@****ail.com
What is Edgar Baum's direct phone number?
Edgar Baum's direct phone number is +164792*****
What schools did Edgar Baum attend?
Edgar Baum attended University Of Toronto, Landmark.
What are some of Edgar Baum's interests?
Edgar Baum has interest in Reading, Debt Restructuring, Management Buyouts, Neuroscience, Personal Interests, Cooking, Education, Environment, Science And Technology, Commercial Financing.
What skills is Edgar Baum known for?
Edgar Baum has skills like Competitive Analysis, Analytics, Business Strategy, Strategy, Mergers And Acquisitions, Market Research, Corporate Finance, Entrepreneurship, Management, Forecasting, Start Ups, Leadership.
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