Concept development and Creative Direction in many areas such as Traditional Advertising (Radio, TV, Print, OOH and DM) Digital, Social Media, BTL, Experiential Marketing, Shopper Marketing, Event Marketing and Promotions. Creative direction for designers, copywriters, producers, Voice Over talent, directors, photographers, editors, musicians, etc. Original Copywriting in multiple media such as Radio and TV scripts, Social Media, Digital and Direct Response tactics. Adapting General Market ideas and scripts, from English to Spanish. Conceptualization, development and production of all my projects from beginning to end. Working closely with all the Agency departments, specially with Planning and Production teams. I make my own beer and I'm an American citizen. Skills Leadership. Strategic thinker. Creative mentor. Award winning creative. Organization and management. Close attention to detail. Innovation, passion and hard work.Philosophy Create powerful ideas and results. Share my experience and abilities, and above all, enjoy the ride.Here's a link with my latest work: http://edgarhernandezcreativo.com/