The human brain is a crazy place, and there are two things that fascinate me most about supply chain. First: the concept of costumer logic and how rational yet irrational it can be. And second: the challenge of communicating in a way that persuades costumers always requires optimization.I apply the same thinking as Engineer that I also apply in leadership, because whether you're connecting with costumers or with your team, you're connecting with the fun irrationality of their logic, in order to bring ideas together and scale for future growth.So, now, in industry, this passion remains with me. There's certainly yet more to learn, yet more problems to solve, and yet more to build. And for this, I’m very grateful.