Ed Garsten Email & Phone Number

Detroit

Advise on public relations, social media and video strategies

Southeast Michigan

Semi-retired multimedia veteran, former CNN bureau chief, correspondent, former Head of Digital Media at Fiat Chrysler Automobiles. Longtime automotive journalist at CNN, Associated Press, The Detroit News, Automotive News.

Greater Detroit Area

Auburn Hills, Michigan

Global automobile manufacturer with more than 45,000 employees worldwideHead, FCA Digital MediaLead team of this cutting edge group responsible for Chrysler's social media, Internet and broadcast communications, to consumers, the media, employees, retirees and investors. Pioneer in corporate and brand journalism. Founded first-of-its-kind media-only blog, thefirehouse.biz, winning awards from the PR Newswire, Women in Communications, and the International Association of Business Communicators. Blog successfully broke stories, responded to media coverage and planted seeds for future stories favorable to Chrysler.Saved Chrysler millions in production and productivity costs by re-training staff to produce multi-media content for company websites and for broadcasters and by using free Internet tools such as YouTube and blogs to distribute content.Greatly enhanced employee communications by creating executive town hall webcasts and executive video messages.Created industry-first website to communicate company messages and news during labor contract negotiations. Website contained video, graphics, searchable online media guide, photos, podcasts and breaking news alerts. Created "Under the Pentastar," the award-winning weekly video recap of Chrysler news, posted to internal and external websites.Created Chrysler video portal, allowing broadcasters and webcasters to download high resolution, broadcast quality video directly from the Chrysler media website without going through a third-party. Built relationships with broadcast media in the U.S., Canada, Europe, Latin America and Asia.Appear on television and radio programs to further communicate Chrysler product and corporate messages to consumers.

Daily newspaper with circulation of 202,000Automotive Reporter Covering General Motors and General Automotive IssuesBroke many stories picked up by new agencies around the world pertaining to GM and the auto industry along with other business news.Contributed to The Detroit News's AP Award-winning coverage of sale of Kmart to Sears.Contributed to The Detroit News's AP Award-winning coverage of the 2003 auto industry labor negotiations.One of only three writers since 1950 to have three byline stories on the front page (March 21, 2005).Appeared on CNN, CSPAN and local television stations as expert on auto industry.

Global news wire service serving thousands of publications and broadcast outlets.National Auto WriterAuto industry stories picked up by news outlets around the world.Broke story of Ford abandoning controversial employee evaluation system.Broke death of former UAW President Stephen YokichCNN

Consistent record of promotion through creativity under pressure and aggressivenessOne of 10 founding producers of Headline NewsCovered vast array of stories including Hurricane Andrew, expulsion of Pete Rose from baseball, saga of "suicide doctor" Jack Kevorkian, Jim Bakker/PTL scandal, auto industry, healthcare, labor, crime, government, politics, various plane crashes and natural disasters. Regular contributor to CNN.com providing analysis and participating in live chats with viewers.

Consistent record of promotion through creativity under pressure and aggressivenessOne of 10 founding producers of Headline NewsCovered vast array of stories including Hurricane Andrew, expulsion of Pete Rose from baseball, saga of "suicide doctor" Jack Kevorkian, Jim Bakker/PTL scandal, auto industry, healthcare, labor, crime, government, politics, various plane crashes and natural disasters. Regular contributor to CNN.com providing analysis and participating in live chats with viewers.

Ma, Journalism

Bachelor Of Arts, Radio And Televison

Automotive Press Association