Ed Garsten

Ed Garsten Email and Phone Number

Senior Contributor, Forbes.com, Integrated Media Consultant, Franco PR, Tales From the Beat Podcaster @ Franco
detroit, michigan, united states
Ed Garsten's Location
Auburn Hills, Michigan, United States, United States
About Ed Garsten

I have more than 45 years of multimedia experience including nearly 20 at CNN as a correspondent, bureau chief, anchor and founding producer of Headline News. My post-CNN career includes as national auto writer at the Associated Press, and General Motors beat writer at The Detroit News where I had the distinction of having three page one bylined stories in the same edition..only the third time in more than 30 years at that paper. I recently retired from Fiat Chrysler Automobiles after 11 years putting all of my multimedia expertise to use as Senior Manager/Head, FCA Digital Media where I led the automaker's broadcast and Internet communications, with a special emphasis on blogging and production of viral videos and digital communications. Our blogs have won awards from PR Newswire, Women in Communications and the International Association of Business Communicators (IABC). A weekly video news recap of significant Chrysler news stories called "Under the Pentastar," which I created, also won an award from the IABC and PR News. I am currently semi-retired, working part-time as a video reporter for Automotive News. My goal is to leverage my long history of multimedia experience to attain a senior management position at a corporation committed to using the most modern and non-traditional methods in order to communicate its messages and converse with current and prospective clients or customers.Specialties: Management, writing, video and audio production, social media creation and management, voice and camera performance.

Ed Garsten's Current Company Details
Franco

Franco

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Senior Contributor, Forbes.com, Integrated Media Consultant, Franco PR, Tales From the Beat Podcaster
detroit, michigan, united states
Website:
franco.com
Employees:
58
Ed Garsten Work Experience Details
  • Franco
    Integrated Media Consultant
    Franco Sep 2018 - Present
    Detroit
    Advise on public relations, social media and video strategies
  • Emg Editorial
    Senior Contributor, Forbes.Com
    Emg Editorial Jul 2018 - Present
    Southeast Michigan
    Semi-retired multimedia veteran, former CNN bureau chief, correspondent, former Head of Digital Media at Fiat Chrysler Automobiles. Longtime automotive journalist at CNN, Associated Press, The Detroit News, Automotive News.
  • Automotive News
    Video Reporter
    Automotive News Oct 2016 - Jul 2018
    Greater Detroit Area
  • Fca - North America
    Head, Fca Digital Media, Fiat Chrysler Automobiles
    Fca - North America Aug 2005 - Jul 2016
    Auburn Hills, Michigan
    Global automobile manufacturer with more than 45,000 employees worldwideHead, FCA Digital MediaLead team of this cutting edge group responsible for Chrysler's social media, Internet and broadcast communications, to consumers, the media, employees, retirees and investors. Pioneer in corporate and brand journalism. Founded first-of-its-kind media-only blog, thefirehouse.biz, winning awards from the PR Newswire, Women in Communications, and the International Association of Business Communicators. Blog successfully broke stories, responded to media coverage and planted seeds for future stories favorable to Chrysler.Saved Chrysler millions in production and productivity costs by re-training staff to produce multi-media content for company websites and for broadcasters and by using free Internet tools such as YouTube and blogs to distribute content.Greatly enhanced employee communications by creating executive town hall webcasts and executive video messages.Created industry-first website to communicate company messages and news during labor contract negotiations. Website contained video, graphics, searchable online media guide, photos, podcasts and breaking news alerts. Created "Under the Pentastar," the award-winning weekly video recap of Chrysler news, posted to internal and external websites.Created Chrysler video portal, allowing broadcasters and webcasters to download high resolution, broadcast quality video directly from the Chrysler media website without going through a third-party. Built relationships with broadcast media in the U.S., Canada, Europe, Latin America and Asia.Appear on television and radio programs to further communicate Chrysler product and corporate messages to consumers.
  • The Detroit News
    Automotive Journalist
    The Detroit News Aug 2002 - Aug 2005
    Daily newspaper with circulation of 202,000Automotive Reporter Covering General Motors and General Automotive IssuesBroke many stories picked up by new agencies around the world pertaining to GM and the auto industry along with other business news.Contributed to The Detroit News's AP Award-winning coverage of sale of Kmart to Sears.Contributed to The Detroit News's AP Award-winning coverage of the 2003 auto industry labor negotiations.One of only three writers since 1950 to have three byline stories on the front page (March 21, 2005).Appeared on CNN, CSPAN and local television stations as expert on auto industry.
  • The Associated Press
    National Auto Writer
    The Associated Press Apr 2001 - Aug 2002
    Global news wire service serving thousands of publications and broadcast outlets.National Auto WriterAuto industry stories picked up by news outlets around the world.Broke story of Ford abandoning controversial employee evaluation system.Broke death of former UAW President Stephen YokichCNN
  • Cable News Network-Cnn
    Bureau Chief And Correspondent, Anchor, Producer
    Cable News Network-Cnn Jan 1981 - Jan 2001
    Consistent record of promotion through creativity under pressure and aggressivenessOne of 10 founding producers of Headline NewsCovered vast array of stories including Hurricane Andrew, expulsion of Pete Rose from baseball, saga of "suicide doctor" Jack Kevorkian, Jim Bakker/PTL scandal, auto industry, healthcare, labor, crime, government, politics, various plane crashes and natural disasters. Regular contributor to CNN.com providing analysis and participating in live chats with viewers.
  • Global Television News Network
    Detroit Bureau Chief And Correspondent, Anchor, Producer
    Global Television News Network Jan 1981 - Jan 2001
    Consistent record of promotion through creativity under pressure and aggressivenessOne of 10 founding producers of Headline NewsCovered vast array of stories including Hurricane Andrew, expulsion of Pete Rose from baseball, saga of "suicide doctor" Jack Kevorkian, Jim Bakker/PTL scandal, auto industry, healthcare, labor, crime, government, politics, various plane crashes and natural disasters. Regular contributor to CNN.com providing analysis and participating in live chats with viewers.

Ed Garsten Skills

New Media Blogging Storytelling Journalism Social Media Media Relations Broadcast Press Releases Corporate Communications Newspapers Video Digital Media Radio Breaking News Online Journalism Television Public Relations Internal Communications Copywriting Management Newsletters Broadcast Journalism Multimedia Video Production Ap Style Crisis Communications Politics News Writing Content Strategy Facebook Marketing Communications Strategic Communications Publications Web Content Video Editing Radio Broadcasting Speech Writing Event Management Publicity Editing Integrated Marketing Content Management Editorial Communications Planning Newspaper Copy Editing Communication Training Feature Articles Publishing Camera Writing Social Media Marketing Producing Online Marketing Broadcasting Online Advertising Plannning

Ed Garsten Education Details

Frequently Asked Questions about Ed Garsten

What company does Ed Garsten work for?

Ed Garsten works for Franco

What is Ed Garsten's role at the current company?

Ed Garsten's current role is Senior Contributor, Forbes.com, Integrated Media Consultant, Franco PR, Tales From the Beat Podcaster.

What is Ed Garsten's email address?

Ed Garsten's email address is ed****@****ler.com

What is Ed Garsten's direct phone number?

Ed Garsten's direct phone number is +124855*****

What schools did Ed Garsten attend?

Ed Garsten attended University Of Arizona, State University Of New York At Oswego.

What are some of Ed Garsten's interests?

Ed Garsten has interest in Guitar, Kayaking, Skiing, Drums, Hockey.

What skills is Ed Garsten known for?

Ed Garsten has skills like New Media, Blogging, Storytelling, Journalism, Social Media, Media Relations, Broadcast, Press Releases, Corporate Communications, Newspapers, Video, Digital Media.

Who are Ed Garsten's colleagues?

Ed Garsten's colleagues are Zhenguo Li, Joe Ferlito, Alexandra London, Grace Turner, Stefany Araujo, Andrew Mcadam, Patricia Adanti-Joy, Apr.

Not the Ed Garsten you were looking for?

  • Ed Garsten

    Self-Employed Journalist, Forbes.Com Senior Contributor, Integrated Media Consultant At Franco Pr, Tales From The Beat Podcaster, Former Network (Cnn) Correspondent-Anchor.
    Detroit Metropolitan Area
  • Ed Garsten

    United States
  • Ed Garsten

    United States

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