Ed Garsten

Ed Garsten Email and Phone Number

Self-employed journalist, Forbes.com Senior Contributor, Integrated Media Consultant at Franco PR, Tales From the Beat Podcaster, former network (CNN) correspondent-anchor. @ Franco
detroit, michigan, united states
Ed Garsten's Location
Detroit Metropolitan Area, United States
About Ed Garsten

I'm a multimedia leader with over 45 years of social media, broadcast and print journalism experience as a network (CNN) correspondent and bureau chief, national automotive correspondent for the Associated Press and automotive writer for The Detroit News. From 2005 to 2016 I led Fiat Chrysler's Electronic Communications Group, which manages the automaker's broadcast and online and social media communications including two award winning blogs.My goal is to leverage my varied multimedia experience to lead a major corporation's efforts to promote its image, products or services through multiple platforms.Specialties: Management, social media, online marketing, video/audio production, writing, on-air abilities, strategic media planning.

Ed Garsten's Current Company Details
Franco

Franco

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Self-employed journalist, Forbes.com Senior Contributor, Integrated Media Consultant at Franco PR, Tales From the Beat Podcaster, former network (CNN) correspondent-anchor.
detroit, michigan, united states
Website:
franco.com
Employees:
58
Ed Garsten Work Experience Details
  • Self-Employed-Broadcast Journalism And Public Relations
    Semi-Retired, Forbes.Com Contributor, Open To Freelance And Part-Time Opportunities
    Self-Employed-Broadcast Journalism And Public Relations Jul 2018 - Present
    Southeast Michigan
  • Franco
    Integrated Media Consultant
    Franco Sep 2018 - Present
    Detroit, Mi
    Advise on public relations, social media and video strategies
  • Automotive News
    Video Reporter
    Automotive News Sep 2016 - Jul 2018
    Shoot, write, produce and edit video stories, fill-in newscast anchor for Automotive News
  • Chrysler Group Llc
    Head, Digital Media, Fiat Chrysler Automobiles
    Chrysler Group Llc Aug 2005 - Jul 2016
    Auburn Hills, Michigan
    Global automobile manufacturer with more than 45,000 employees worldwideManager, Electronic CommunicationsLead team of this cutting edge group responsible for Chrysler's social media, Internet and broadcast communications, to consumers, the media, employees, retirees and investors. Founded first-of-its-kind media-only blog, thefirehouse.biz, winning awards from the PR Newswire, Women in Communications, and the International Association of Business Communicators. Blog successfully broke stories, responded to media coverage and planted seeds for future stories favorable to Chrysler.Saved Chrysler millions in production and productivity costs by re-training staff to produce multi-media content for company websites and for broadcasters and by using free Internet tools such as YouTube and blogs to distribute content.Greatly enhanced employee communications by creating executive town hall webcasts and executive video messages.Created industry-first website to communicate company messages and news during labor contract negotiations. Website contained video, graphics, searchable online media guide, photos, podcasts and breaking news alerts. Created "Under the Pentastar," the award-winning weekly video recap of Chrysler news, posted to internal and external websites.Created Chrysler video portal, allowing broadcasters and webcasters to download high resolution, broadcast quality video directly from the Chrysler media website without going through a third-party. Built relationships with broadcast media in the U.S., Canada, Europe, Latin America and Asia.Appear on television and radio programs to further communicate Chrysler product and corporate messages to consumers.
  • The Detroit News
    Automotive Journalist
    The Detroit News Aug 2002 - Aug 2005
    Daily newspaper with circulation of 202,000Automotive Reporter Covering General Motors and General Automotive IssuesBroke many stories picked up by new agencies around the world pertaining to GM and the auto industry along with other business news.Contributed to The Detroit News's AP Award-winning coverage of sale of Kmart to Sears.Contributed to The Detroit News's AP Award-winning coverage of the 2003 auto industry labor negotiations.One of only three writers since 1950 to have three byline stories on the front page (March 21, 2005).Appeared on CNN, CSPAN and local television stations as expert on auto industry.
  • The Associated Press
    National Auto Writer
    The Associated Press Jan 2001 - Jan 2002
    Global news wire service serving thousands of publications and broadcast outlets.National Auto WriterAuto industry stories picked up by news outlets around the world.Broke story of Ford abandoning controversial employee evaluation system.Broke death of former UAW President Stephen YokichCNN
  • Cable News Network- Cnn
    Detroit Bureau Chief And Correspondent, Anchor, Producer
    Cable News Network- Cnn Jan 1981 - Jan 2001
    Consistent record of promotion through creativity under pressure and aggressivenessOne of 10 founding producers of Headline NewsCovered vast array of stories including Hurricane Andrew, expulsion of Pete Rose from baseball, saga of "suicide doctor" Jack Kevorkian, Jim Bakker/PTL scandal, auto industry, healthcare, labor, crime, government, politics, various plane crashes and natural disasters. Regular contributor to CNN.com providing analysis and participating in live chats with viewers.
  • Cnn
    Correspondent, Bureau Chief, Producer
    Cnn 1981 - 2001
    Managed 7-person bureau for CNN as well as serving as correspondent for the network.
  • Cnn
    Correspondent, Bureau Chief, Producer
    Cnn 1981 - 2001
    20 year career at CNN began as a founding producer at CNN Headline News, progressed to CNN supervising producer, correspondent, anchor and last 12 years as Detroit Bureau Chief/correspondent.
  • Kgun
    Reporter, Producer, Weather Anchor
    Kgun Mar 1979 - Nov 1981
    Started as weekend weather anchor while attending grad school and quickly hired fulltime as general assignment reporter, then moved to newscast producing. Hired away by CNN to launch Headline News.

Ed Garsten Education Details

Frequently Asked Questions about Ed Garsten

What company does Ed Garsten work for?

Ed Garsten works for Franco

What is Ed Garsten's role at the current company?

Ed Garsten's current role is Self-employed journalist, Forbes.com Senior Contributor, Integrated Media Consultant at Franco PR, Tales From the Beat Podcaster, former network (CNN) correspondent-anchor..

What schools did Ed Garsten attend?

Ed Garsten attended University Of Arizona, State University Of New York At Oswego.

Who are Ed Garsten's colleagues?

Ed Garsten's colleagues are Patricia Adanti-Joy, Apr, Keishla Cintron, Catherine Pace, Amy Lafnear, Chetan Dave, Franck Habal, Gisela Corales.

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    Senior Contributor, Forbes.Com, Integrated Media Consultant, Franco Pr, Tales From The Beat Podcaster
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