Leading AppsFlyer Privacy Cloud - an environment for ecosystem collaboration and innovation while preserving user privacy. From the data infrastructure, through Data Clean Room, leveraging Privacy Enhancing Technologies, to a marketplace where app developers, publishers, and tech partners can all collaborate together to create a better, safer digital experience for all of us.

Forbes Technology Council is an invitation-only organization for senior-level technology executives.Members are respected tech leaders — CEOs, CIOs, CTOs, and others — selected for the council based on their deep knowledge and diverse experience in the industry.

4M is the ultimate source of utility data.Giving project stakeholders the confidence they need to plan, estimate, design, bid, and build infrastructure projects.Advising the executive team on Product, Strategy, Business, and Growth.

Active contributor to the Rearc Addressability group. Working on the DCR Standards, OPJA and the lead author for AdMap

Started as Head of Product and was promoted twice in 4 years.Lead a group of 40 people in building the AutoCAD Mobile product• The group comprised of a PM team, UX and UR team, Backend, Frontend, Algorithms, and QA teams• Direct staff of 2 Senior R&D managers, Head of Product, Head of UX, Admin• Full autonomy over the business, strategy, product, budget, and personnel decisions• Managed a cross-portfolio DevOps team located in Tel Aviv and Singapore, responsible for providing support to all of AutoCAD products globally• Active member of the global AutoCAD leadership team, mostly located in San Francisco, responsible for a $XB portfolio, taking leading roles in strategic cross-Autodesk initiatives• Autodesk Tel Aviv site (170 people) senior executive and co-lead with respect to HR, welfare, culture and values, facilities, policies, and administration• Driving product strategy and execution in a complex organizational environment, partnering with Marketing, Sales, Legal and other departments• 0% voluntary attrition over three years in a very competitive Israeli tech market

Oversaw a significant re-organization during which the team became part of the bigger AutoCAD org, changed its goals, mission, and vision• Created strong relationships with peers and teams in other parts of the org across multiple time-zones• Aligned and rallied the team behind a new vision and goal• Balanced the “corporate” and the “startup” approach and cultural differences between Tel Aviv and San Francisco• Initiated and put key team members in leading roles of cross-platform and cross-organizational projects to enable career and personal growthOversaw the execution and completion of a 5-year long crucial project which fully overhauled the product and enabled new horizons to the portfolio

Introduced, designed, and implemented entirely new management and structural approach which led to double-digit q/q growth and triple-digit y/y growth in the primary KPI (number of paid subscribers)• OKRs, Full-stack bands (cross-functional teams to meet an OKR), Dual-Track Scrum• Laser focusing on data-informed decisions, both quantitative and qualitative – moving away from “traditional” scrum to heavily discovery-lead product development processes• Due to the success of the approach in TLV, later led the adoption of OKRs in other, more traditional and “old fashioned” parts of the AutoCAD world, resulting in changing a long-standing way the entire global team sets goals and priorities

Wochit is a video creation platform empowering newsrooms, creators, and brands to captureand expand audience attention through the power of video. Wochit makes video accessiblefor anyone to produce and share at scale across all social and digital platforms.- Initiated, defined, managed and launched a full product overhaul to open theplatform for consumer use, meet industry standards and vastly improve productcapabilities - Managed in-house and freelance designers to create the best UX/UI to serveboth the B2B and B2C verticals in one product - The new product improved sales rates by 40% and increased SaaS conversionby 80% - Oversaw full alignment of the marketing and product messaging andlanguage, by managing copywriters - Cooperated closely with the Marketing, Sales and Customer Successdepartments to identify target audiences, gather existing and future needsand requests, meeting with big publishers and running focus groups withindividual creators - Conducted training sessions and provided relevant material both internallyand externally to facilitate better and more efficient sales cycles- Initiated and led the creation of the Wochit mobile app, both iOS and Android,directly managing an offshore front-end team and an in-house backend team- Introduced, integrated and managed a full BI solution by deploying several 3rd partytools. Set product KPIs and conversion funnels. Provided reports and insights tovarious stakeholders, management, board, and key customers - Improved the video creation funnel of first-time users by 87% by exhaustingdata and user session analysis and numerous AB tests- Full strategic and day-to-day partnership with R&D in an Agile development process.Constant prioritization, definition and deliveries under time and resource constraints

Otonomic is a startup that helps small businesses around the world make the leap in onlinepresence by automatically creating websites based on Facebook Business Pages.- Defined and managed the product which led to a $1M seed funding by a group ofleading Israeli angels and a VC- Brought the product’s user base to 30k small businesses with a positive ROI byperforming extensive user research, market, and vertical analysis, constantoptimization and targeted marketing campaigns- Increased user engagement (75%) and conversion (50%) by behavioral data analysis,cohort analysis and a UX/UI roadmap of AB tests and user interviews- Took active part in strategic board meetings, HR decisions and every other aspect ofcompany creation and development, overseeing staff growth from 3 to 10 employees

Head of Product for a Monetization PNL Business Unit, responsible for all of Conduit’s alternative monetization products.Directly managing a team of Product Managers and Business Analysts and taking an active role in the overall BU management, reporting to VP Monetization.- Improved product revenues by 130% overall in 6 months after inception- Full responsibility for the products short and long term roadmap and execution- Full responsibility for data-driven analysis, optimization and reports to upper management- Business Development and Account Management responsibilities for some of the key business partners of the Monetization Unit- Close work and matrix management of the Art Studio, Sales Managers, Marketing dept., Professional Services and other Business Units across Conduit- Organizational focal point for all alternative monetization products and initiatives

Managed a team of three engagement specialists and product managers as part of Conduit's Global Business department.The team was responsible for all of Conduit's solutions for the premium clients across the company's products portfolio.- Taking active part in the pre-sale process, supporting Business Development and Sales by providing full and elaborated solutions and demos based on the potential client's needs. Working directly with clients to translate their desires and needs into the best offering- Responsible for full product development cycle of the solutions, with respect to definitions, development, distribution and analysis- Responsible for the post-sale process by optimizing and improving the existing solutions, based on data-driven analysis and market research to increase the major KPIs and client satisfaction- Driving new concepts and ideas across the company's products, from inception, through exhaustive testing, to launch. Implementing and distributing the successful ones to rapidly improve KPIs and increase revenue- Focal point and professional authority for the Global Business department regarding all the activities related to the products offered to premium clients

- Responsible for product strategy, roadmap, feature definition and managing implementation of strategic core platform features from inception to launch- Full release management with respect to definitions, development, distribution and marketing- Full analysis of the product's behavior, deriving future optimizations and improvements based on exhaustive data analysis- Consulting customers on optimal solutions to address their needs- Converting customer feedback into product specifications- Working with R&D to provide product inputs on immediate patches and long-term releases.- Analyzing competitors, potential partners and related products.- Identifying areas to expand products’ portfolios.

A Large Data Warehouse system implemented in a 3-tier Client-Server-DB architecture. The product included multiple R&D teams each with a team leader, QA, DBA, Sys.Admin. and customer representatives. Product awarded the Israel Defense Prize.- Leading the product from the critical stages of its initial version to completion of the two subsequent versions- Managing both R&D development and product/project aspects

Large-scale distributed system engaged in complex rule-based data computations and transformations, text categorization and information retrieval. - Lead a team of software developers in both the maintenance of the system and its further development, over an annual work plan.

Large knowledge management system implementing complex algorithms for data storage and retrieval. Member of a large Client Team engaged in development of a rich standalone client and integrations with a Server Team.

A start-up company that provided solutions for intelligent web marketing of various fields using AI elements, text categorization, SEO and others. • Identified new potential clients.• Consulted clients on best solutions.• Created marketing campaigns and managed client accounts.

Teletext system development for NDS. Member of a team of young developers, working both at client site and home office, engaged in development, integration and deployment of a Teletext system for German TV station.