Edite Silva Email & Phone Number

Porto E Região, Portugal

Responsible for managing the strategy, execution & optimization of e-commerce paid media and conversion rate, both for MO & Zippy brands. Key Responsabilities :Align with internal stakeholders to develop digital marketing plans, revenue and spend forecasts, KPI measurement, cross-channel budgeting to ensure business goalsHandle the Digital Media Agency and monitor the performance and pacing of the Paid Search, feed based advertising (e.g. Google Shopping, Retargeting, etc.), Performance Social Media and Affiliate programs on a daily basisDevelop and implement SEO strategies and give content generation stakeholders recommendations Continuous testing (e.g. A/B, Multivariate, etc.) to improve campaign performance across all digital channels.Manage e-merchandising and copywritting professionals Manage CRM campaigns and customize communications accordingly to customer preferences

Responsible for International Acquisition Strategy (Paid & Organic), Traffic, Leads Generation and First Time Buyers - Handle the Digital Media Agency- Manage and implement Customer Acquisition campaigns for the Web & App Channel- Optimize campaign performance across various marketing channels (FB Ads, Google Adwords, Affiliates, Remarketing, Mobile Ad-Network, etc.)- Drive user engagement through creative designs and campaigns- Loyalty and acquisition programs- Budget responsibility- Performance Analysis- Support on Marketplaces

M-commerce:- Mobile marketing planning- Reporting and turnover analysis- mobile website and apps managementE-traffic manager:- SEO- SEM- Remarketing - Affiliation Marketing- Display advertising (CPC, CPM, CPL, CPA) - Traditional & Rich Media- Retargeting advertising- Co-registration- Reporting and turnover analysisE-mailing- E-mail marketing planning and follow up (loyalty & Acquisition)- External e-mail management- Reporting and turnover analysis- Competitors analysis- Database increase campaignsWebsite performance and new featuresWebsite dynamic campaigns management:- Leads activation- Conversion campaigns- Behaviour campaigns

M-commerce:- Marketing planning follow up- Mobile marketing campaigns management- Reporting and turnover analysisE-traffic:- SEO management- SEM follow up- Affiliation Marketing- Display advertising (CPC, CPM, CPL, CPA)- Retargeting advertising- Co-registration- Partnerships- Reporting and turnover analysisE-mailing- E-mail marketing planning and follow up (loyalty & Acquisition)- Reporting and turnover analysis- Competitors analysis- Database increase campaigns

- E-mail marketing planning, creation, follow up and analysis management (loyalty & Acquisition)- Consumer behaviour & profile analysis- Direct Mailing planning follow up- Copywriter- Online & offline competitors analysis

Leiria, Portugal

Marketing Assistant:- Follow up of the online marketing planning- E-mail marketing planning, creation, follow up and analysis management (loyalty & Acquisition)- Supervision and introduction of all products on the online store- Online Competitors analysisSpecialized Translation:- emailing and commercial animations translation- Fashion, fourniture and electronic items translationPortuguese Web Reference Leader- responsible for La Redoute website good performance and features- Share and management of new features with international subsidiaries- International Workshops participation

Experienced translation on:- fashion & fourniture- legal translation- electronics- computer & software

Master'S Degree, Marketing, 17

Master's thesis: Impact of Mobile Marketing Campaigns On Portuguese Consumer Behaviour

Degree, Translation