Edite Silva Email & Phone Number

Lisbon, Portugal

Lisboa

Business Development, Marketing & Sales Outsourcing to Healthcare Companies operating in Portugal & Spain.

Lisbon

Responsible for Business Development and Expansion, Partnerships Key, Marketing Plan, Corporate Communication, Brand Management, Merchandising and CRM.Main Responsabilities: - PR Campaign, with excellent media coverage. - Implementation and Management of the Website - Implementation and Monitoring of the Facebook page - Management of external communication and interaction with Customers and Potential Customers- Negotiations with Key Partners- Events Management and Control

Lisboa E Região, Portugal

Surgical Solutions Group - Endomechanical & Surgical Supplies.Reporting directly to the Iberia Director of the Business Unit and the Vice President of EMEA, I was responsible for the development and implementation of Business Plans and Marketing Strategies in different segments of the business in Spain and Portugal.Coordination of Marketing Team and Product Specialists.Main Responsabilities:- Management of Opinion Leaders- Business Development- Leadership of Kits Project- Organization of Peer-to-peer Programs in collaboration with the Department of Professional Affairs and Medical Education- Digital Marketing Campaigns- Development of iTools for Support The Sales Team - CRM ( Salesforce.com )- Sales Accellerator- Market Research and Prices- Market Access and Reimbursement- Training Teams and Tools for eLearning- Management and Leadership Projects- Internal and External Communication- Event Management- Launch and Relaunch Products- Clinical and Economic Studies- Assessment Tests/Validation Products- Implementation of New Rules Compliance- Leadership of Campaigns at Hospital Administrations in collaboration with the team of KAM's and RSM´s

Head of Marketing and Sales at Covidien Portugal of 3 Franchises from Surgical Devices Division (Endomechanical Intelligence Devices, Soft Tissue Implants and Biosurgery) and Energy Based Devices Division (Valleylab).Management and coordination of P&L, Business Plans and Marketing & Sales activities of the divisions, reporting to the Division Director, Marketing EMEA and Global.Main Responsabilities:- PR Campaign of SILS Port- Business and New Surgical Approaches Development- Negotiations Based on Economic and Scientific Evidences- Development of iTools to Support the Sales Teams- Organization and Management of Major Events and Symposia- Management of Opinion Leaders and Key Accounts- Training and Integration of New Elements Team at the Center for European Training Elancourt- Speaker at Scientific Conferences in Covidien Representation - Management of Business Reviews with the European Responsibles- New Product Launchs of the Different Divisions (on average 6 per year)- Development of Clinical Studies in Collaboration with Doctors- Management of Corporate Image- Leadership and Implementation of New Businesses: Confluent (Biosurgery) and Soft Tissue Implants (Sofradim Meshes and Permacol ) in Portugal- Studies of Market Access and Reimbursement- Digital Marketing Campaigns- CRM Management

Lisbon Area, Portugal

Head of Marketing and Sales in Portugal Covidien (formerly Tyco Healthcare) in Surgical Devices Division (Stapling, Laparoscopy, Sutures and Energy). Main Responsabilities: - Implementation and Development of the Marketing Department in Portugal - Management of Corporate Image - Leadership of the Rebrand Project (Tyco to Covidien) - Internal and External Communication - Marketing Plans - Market Analysis - Training Teams - Tools Development for Sales Support - Management and Organization Events - Launch and Relaunch of Products - Development of New Approaches to the Market- Leadership and Management of CRM Tools

Head of Sales and Marketing for South Zone of Codman Franchise - DePuy Division of Johnson & Johnson. Products: Implants, Medical Devices and Surgical Instruments. Main Responsabilities: - Dissemination Project of Normal Pressure Hydrocephalus - Launch of Implantable Pumps for the Treatment of Chronic Pain - Market Analysis - Management of Opinion Leaders - Business Development

Lisbon Area, Portugal

Head of Marketing for the 2 Business Areas of F&B Publisher: Health, Pharma and Information Technology.Publications: Offarm, Update, Medical Week, Internal Medicine, Nursing, PC Guide, PC Magazine, Personal Computer World, PC Format, Networking, IT Week and Computer Sales and Distribution .Key Achievements:- Launch of PC Magazine Guide in 1995- Launch and Management of the FBnet Site in 1995- Launch of the Week Medical Journal in 1996- Organization of the Prix Galien Portugal - Annual Award for the drug released in the Portuguese market with the best therapeutic efficacy, safety and innovation, whose jury was composed by Portuguese professors and chaired by Professor Machado Macedo.- Organization of the Conference: "Communication Challenges of the Future" in the Torre do Tombo, which was attended as speakers the following: President of Infarmed and Apifarma and a representative of Microsoft Europe . The aim was to discuss the lack of the legislation and the access of public in general to scientific content on the Internet .

Training For Executives, Women In Business

Pós- Graduação Em Gestão De Marketing

Licenciatura, Relações Públicas & Publicidade