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Bilingual (English and Spanish) global sports and entertainment marketing professional with 6 years of experience in live event marketing, ticket sales, event management, and agency management. Expertise in engaging Hispanic communities in the US and crafting localized marketing strategies for LATAM live events. Lead by the principle of human connection, I leverage audience passion points to build strategies that drive business revenue, brand integration, and fan experiencesMy belief: Be human, find alignment and evolve along the way.
Freelance
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Event Marketing & ManagementFreelance Feb 2024 - Present
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Marketing Manager, Live Events, West RegionWwe May 2018 - Jan 2024Stamford, Ct, UsOversaw marketing and ticketing strategies for televised and non-televised properties across WWE live event tours in the US & LATAM. Collaborated with arena & stadium leadership teams to establish go-to market strategies, cultural alignment moments, fan experiences, event management protocols, and financial settlements. Special emphasis on targeting Hispanic communities in the US & localized communications & PR opportunities for LATAM live events2023 projects include: Royal Rumble - San Antonio | WrestleMania - Los Angeles | LATAM Live Event Tour - Mexico | -
Co FounderNational Millennial Community Oct 2015 - Feb 2020Our Vision is to create a dialogue that effectively changes the conversation about the millennial generation. The community acts as a cohesive consultant group for companies seeking insight into the millennial market
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Insights And Ideation ActivatorIw Group Inc. May 2017 - May 2018Los Angeles, California, UsAs the generational marketing division, we specialized in new business acquisition, Millennial and Generation Z consumer research, and brand activations for new product launches or rebranding initiatives. -
Vice President Of Educational ProgrammingAmerican Marketing Association Jul 2016 - May 2017Chicago, Il, UsResponsible for coordinating, booking talent and executing monthly educational events.Managed relationships with venue and sponsorship providers. Created and monitored Eventbrite pages, ticket sales and event day volunteers. -
Marketing Coordinator- S.T.A.R.T ProgramCalifornia State University, Northridge Jan 2014 - Aug 2016Northridge, Ca, UsS.T.A.R.T., a federally funded grand program introduced rapid HIV testing resources to CSUN students and initiated the first-ever telemedicine services for substance abuse counseling. Lea brand development of S.T.A.R.T. program, and marketing strategies for full integration into CSUN campus student life. By cultivating and maintaining campus partnerships, we achieved weekly tabling activations, monthly educational workshops, and mobile testing events. -
Vice President Of Careers And PlacementAmerican Marketing Association Sep 2015 - May 2016Chicago, Il, UsResponsible for organizing all professional development opportunities such as networking mixers, workshops and agency/firm tours for all CSUN AMA members. Lead for CSUN AMA's most highly regarded networking event of the semester: The Annual Marketing Mash-Up. Served as the the liaison between the event sponsor, IW Group and CSUN AMA. The event successfully hosted 100+ professionals and students at the Pacific Design Center in West Hollywood. -
Collegiate Representative- Academic AffairsAmerican Marketing Association Oct 2014 - Oct 2015Chicago, Il, UsMaintained the relationship between collegiate CSUN AMA chapter and professional AMA LA executive board. Presented opportunities for collegiate members to participate in AMA LA community service projects and networking events. -
Brand Strategy InternInitiative Jun 2015 - Aug 2015New York, Ny, UsCreated a nationwide Tier 3 digital marketing proposal for KIA Motors Conducted a competitive analysis of Tier 3 dealers’ web and mobile marketing efforts -
Live Events Marketing InternWwe Jun 2014 - Aug 2014Stamford, Ct, UsCreated radio proposals for live event shows in western regional areas, and conducted market research on consumer treads.
Edith Gomez Skills
Edith Gomez Education Details
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California State University, NorthridgeBachelor Of Science In Marketing
Frequently Asked Questions about Edith Gomez
What company does Edith Gomez work for?
Edith Gomez works for Freelance
What is Edith Gomez's role at the current company?
Edith Gomez's current role is Formerly WWE | Global Live Event Marketing | Digital Strategy | Brand Strategy | Sports & Entertainment.
What is Edith Gomez's email address?
Edith Gomez's email address is ed****@****ail.com
What is Edith Gomez's direct phone number?
Edith Gomez's direct phone number is +181867*****
What schools did Edith Gomez attend?
Edith Gomez attended California State University, Northridge.
What are some of Edith Gomez's interests?
Edith Gomez has interest in Social Services.
What skills is Edith Gomez known for?
Edith Gomez has skills like Social Media, Event Planning, Facebook, Social Media Marketing, Social Networking, Public Relations, Microsoft Office, Marketing, Press Releases, Marketing Communications, Advertising, Indesign.
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