Edith Degenne-Ortega Email & Phone Number

Clermont-Ferrand, Auvergne-Rhône-Alpes, France

Clermont-Ferrand, Auvergne-Rhône-Alpes, France

Traffic acquisition and optimization strategy (SEO & SEA)Improvement and development of measurement environment for the B2C siteDashboards and reports creation & automation Surveillance and optimization of ROI linked to advertising effortsTechnological and strategy benchmarkClient service

France

Performance analysis for B2B and B2C websitesGoogle Analytics performance improvement and dashboard creationDevelopment and implementation of Google AdsImplementation of Acquisition Strategy for shopping, remarketing and advertising

México

Responsible of Multi-platform Marketing strategy, developing strategic actions aligned to commercial objectives helping to become the 2nd biggest licensor in 2018.Development of PR, influencers and brand alliances delivering +20M impacts.Strategic actions development and execution for brand building in the Mexican market aligned to commercial objectivesDevelopment of competitive presentations for Licensing and Sales & Retail teamsStrategic work plans for main licensees in Toys industry such as Hasbro, Mattel, and LegoResponsible for events, trade shows, key partners meetings, consumer-facing events; delivering 2 of the best LATAM Summits (over 400 attendees)Planning and administration of a $350K USD annual budgetDevelop of the first brand collaboration with Krispy Kreme and Minions reaching a media value of $30K USD and +25M impactsMain contact for Global and US marketing teamBuild partnerships across other business units within the companyBrand assurance LATAM approvalsDevelop suppliers according to company needs

Ciudad De México Y Alrededores, México

Responsible for Trade Marketing executions, follow up and implementation, delivering a 6 time bigger retail program for Jurassic World Fallen Kingdom becoming the #1 growing brand of licensing business in 2018.Creation and implementation of new brand experiences for main properties such as Trolls and Minions.Worked on the initial stage of the e-commerce development for Amazon.Organization of retail previews, showrooms and franchise presentations for key accountsImplementation of the first CP promotion with Hasbro and Trolls generating an increase of 10% in sales and product placement at key retailers during summer.Responsible for localization of trade marketing materials and regional approvals$700K USD annual budget planning and administrationVendors and agencies key contact

México

Jr. Marketing Manager, Disney, Marvel & Star WarsBoys focused franchises development for Mexico marketCreate and execute cross-divisional strategies for consumer products in key retailers leveraging brand presence on seasonalities and key datesBrand integrity ambassador for promotions with third parties Integral planning and control of consumer products annual budget ensuring competitive investments that are aligned to the company’s financial targets Plan and implement marketing events aligned to business goals in order to increase awareness and product sell-offBrand training programs for key partners (Licensing & Retail)Continuous work with franchise global and regional teams

México

Marvel brand development at retail thru permanent exhibitions and seasonal campaignsCross-strategies for consumer products business increasing brand presence and awarenessCommercial and financial planning across all lines of business through Marvel franchises, priority projects and synergy opportunities. Plan and execution of marketing and fan events in order to enhance brand interaction with consumersSupport in theatrical campaign releases such as Marvel’s Avengers Age of Ultron & Ant-ManDevelop home entertainment releases plans for retail key accounts (BD, DVD and Digital releases) focused on merchandising, media, online, creative, live events and PR activities.

Ciudad De México Y Alrededores, México

Promotions & Sponsorships Coordinator, Disney & Marvel Promotions focused on theatrical releasesSponsorship for premieres, races and special eventsDevelop of promotional items Work with global and regional teamsBudget administration

Master Of Science - Ms, International Commerce & Digital Marketing

Program to develop strong competencies in building marketing strategy and the use of digital marketing tools and sales techniques.

Growth Marketing, Digital Communication And Media/Multimedia

Program to develop the marketing skills that will allow me to accelerate businesses by running growth experiments, optimizing the channels.

Bachelor Degree With Honorific Mention, Business Administration And Management, General

Education record

Education record