Robin Bertrand Email & Phone Number

Annecy

Responsibilities...Developing and executing the trade marketing strategy in line with the brand's commercial and marketing objectives.Implementing and coordinating marketing activation plans with key accounts and area sales manager for the following markets: FR, UK, DACH, BENELUX, CANADA and US.Defining and managing the trade marketing budget.Analyzing market trends, consumer behaviors and conducting competitive monitoring.Evaluating the performance of activation plans and adjusting the strategy accordingly.Developing and monitoring the implementation of POS displays, corners, and brand pop-ups.

Paris

Responsibilities...Deployed marketing activation plans online and offline using COOP budgets in collaboration with SPORT 2000, INTERSPORT headquarters.Implemented digital marketing plans for pure-play sports distributors.Created marketing tools for product launches in partnership with brand assets such as FFR, AB Bayonne, MHR, Paris 2024 OPG, and OGC Nice. Developed and overseed the implementation of POS materials, display areas, showcases, and furniture across the wholesale network.

Villefontaine, Auvergne-Rhône-Alpes, France

Responsibilities...Implemented and coordinated:• Window programs and animations in Salomon brand stores. • Commercial and marketing operations in retail outlets.• POS display/merchandising programs in retailer stores. Monitored and analyzed the deployment of marketing campaigns in collaboration with internal teams (Brand Marketing, Sales Team, Retail Team) and external entities (printers, agencies).Created digital and print materials for promotional activities.

Saint Jean De Moirans

Promoted the products of the brand Rossignol Skis through ski tests (general public and professional) as well as partnerships on various events (Challenge des Moniteur, World Cup, The Ladies Night Tour, etc...).Main activities : • Organized and prepared event materials. • Maximized brand visibility on events. • Introduced product lines and technology. • Coordinated brand promotional operations. • Ensured customer satisfaction on events.