Elena Corvellec Email & Phone Number

Amsterdam, Nh, Nl

• Optimization of the site's ergonomics and content hierarchy: section positioning, layout, creation of new landing pages, update of navigation. KPIs: bounce rate, average session duration, exit rate.• Product page optimization: identifying products with low conversion rates and reactively improving product attributes to boost the conversion rate.• Product staging: selection of visuals and content (descriptions, item suggestions, promotional offers).• Highlighting key products (presence on the homepage, position in category pages), promoting promotional offers (upselling, cross-selling).• Optimization of internal search using marketing filters/product sorting.• Creation of automated ranking rules with the help of the search and merchandising tool. • Reporting and performance analysis to evaluate the effectiveness of merchandising strategies implemented.• Development of E-commerce content calendar, and management of briefs for the content team.• Integration of various banners (homepage, category page, hub pages).• Integration and sending of newsletters in coordination with the acquisition team.

Soorts, Nouvelle-Aquitaine, France

Creation and redaction of newsletters, organization of photo shoots (studio/outdoor), development of commercial partnerships, competitive intelligence, redaction of product sheets, development of SEO strategies, analysis and reporting of webmarketing KPIs.

Soorts, Nouvelle-Aquitaine, France

Teahupo'O, French Polynesia

Content creation, sponsored campaign management, event organization, website development and UX design, webmarketing KPIs analysis, SEO strategy development.

Biarritz, Nouvelle-Aquitaine, France

Creation of email campaigns and newsletters/automation scenarios, optimization and SEO strategy of websites, management of peer to peer campaigns, creation of landing pages, management of the e-commerce website and digital marketing actions.

Biarritz, Nouvelle-Aquitaine, France

Management of the e-commerce website, customer service and digital marketing actions, planning of communication actions, emailing and newsletter creation, A/B testing, creation of product sheets, UI and UX design, reporting and analysis of sales and webmarketing KPIs, stock management, photo shootings organization.

Région De Paris, France

Marketing analysis, creation of marketing tools, organization of events, community management, customer service management, business development.

Région De Rennes, France

Telephone and physical reception, making customers appointments, drawing up estimates, management of the cooking school, monitoring the logistics of operations.

Master Programme Grande École, International Marketing

Work-study program. Sustainable Consumption specialization. Sustainable consumption, sustainable and responsible business, strategic.

Master'S Degree, International Marketing

University exchange at Lapland University of Applied Sciences, Finland. International marketing, social impact management, international.

Education record

Large Marine Ecosystems, assessment and management specialization. Online classes.

Bachelor'S Degree, International Marketing

University exchange at Ateneo de Manila University, Philippines. Digital marketing, advertising management, marketing communications.

Bachelor'S Degree, International Marketing

Marketing and Sales specialization. International business management, strategy, statistics, project management, sustainable development.