Edith A L. Email & Phone Number

Greensboro, Nc, Us

Washington, Dc, Us

Washington Dc-Baltimore Area

Optimized the customer experience strategy through stakeholder discovery to create a successful and effective customer experience across online, social media, and retail platforms. This resulted in a conversion rate increase of 10%, near perfect 5-star reviews across Google, Etsy, and Yelp. Created a customer experience training guidebook for new team members, held scenario trainings on how to respond and seek solutions in difficult customer service situations. Designed store checkout process, wireframes to meet the user’s needs. Led and defined the guidelines based on market research, to identify where to open a new location and steps to penetrate that market. New location is scheduled to open later this year. Surpassed projected sales goal in the company’s first year of operations.

Washington, District Of Columbia, United States

● Refined business models, financial projections, product development plan, and go-to-market strategy with the help of mentors and business advisors.● Participated in weekly pitch presentations and feedback sessions from industry experts, mentors, and cohort participants. ● Conducted over 80 customer discovery interviews to identify customers’ needs and opportunities for growth. ● Pitched and answered questions to potential angel investors and venture capitalists. Received an offer for $350,000 from a single investor.

Washington, District Of Columbia, United States

● Raised $35,000 through a pitch competition. Where our team placed first in our track from 216 applicants.● Participated in pitch presentations and feedback sessions from industry experts, mentors, and cohort participants.

Chicago, Illinois, United States

Library of Congress, American Folklife Center – GWUConducted research on Chicago Ethnic Arts Project Collection, utilized Human Centered Design Process to reconnect a 1970s collection back to its place of origin. Conducted street interviews in Chicago to get a better understanding of community interests and needs. Participated in meetings with key stakeholders and local organizations in Chicago.● Created an alternate UI/UX website design and presented findings of the online collection to the Library of Congress American Folklife Center’s Board of Trustees.● Designed a strategic document for local outreach and community engagement

Washington Dc-Baltimore Area

Centers for Medicare and Medicaid Services, Medicaid - GWU Analyzed Medicaid system to determine how services are delivered to doctors, nurses, children and parents using design and systems thinking processes.● Conducted empathy interviews and identify key user needs. Utilized iterative process to create prototypes based on identified needs and system analysis. Delivered suggested plan of action to key stakeholders in Baltimore, Maryland

Washington Dc-Baltimore Area

Created bilingual marketing materials for the Adult Day Services and Intergenerational programs. Enrolled 50 participants in a six week period. Provided support and training to team members.

Greenbelt, Maryland, United States

Designed a training guide to be used for more than 5,000 employees. Lead cross-functional teams to develop a company wide inter-generational event with the support of the innovation committee. Created newsletters and updated training website using brand guidelines.

Master'S In Interaction Design

Bachelor Of Science - Bs, Healthcare Management

Master’S In Healthcare Administration

In process