Edith K. Email & Phone Number

Jakarta, Indonesia

Spearheading the development and growth of Ajaib's core products: Stock and Crypto. With a focus on creating exceptional user experiences and driving innovation, I built and led a talented Investment Design team comprised of designers, researchers, and writers.

Greater Jakarta Area, Indonesia

As an Interaction Designer at the Financial Services BU, I immerse myself in users world, understanding users needs, pain points, and aspirations. My goal is to create solutions that not only address challenges but also enhance overall happiness and satisfaction.Projects highlight:🌟 Loyalty Points: Designed engaging loyalty points system, empowering users to earn and redeem rewards seamlessly.🌟 Gift Voucher: Crafted flexible gift voucher platform, enabling effortless gifting experiences for both recipients and senders.🌟 Bill Payment: Developed a streamlined bill payment solution that simplifies the process and ensures convenience for users.🌟 PayLater (PayLater Card & Virtual Card Number): Conceptualized innovative PayLater features, providing users with flexible payment options and financial freedom.Here's a snapshot of my key responsibilities:✅ Project Scoping & Prioritization: I evaluate project requirements based on clarity of the problem, potential impact, effort involved, and dependencies, allowing for effective resource allocation and planning.✅ Project Planning: I meticulously plan projects, defining objectives, timelines, and milestones to ensure smooth execution and timely delivery.✅ User Research (Problem Discovery): Uncover insights, pain points and driving the design process through comprehensive research.✅ Crafting Solutions: Employing divergent thinking, I explore multiple design possibilities, refining and converging to identify the best ideas with the highest impact and the lowest effort.✅ Concept Validation: I validate design concepts through user testing and iterative refinement, ensuring the final solution meets user expectations and aligns with business goals.✅ Collaborative Work: I foster close collaboration with cross-functional teams, including Product Managers, Visual Designers, Copywriters, UI Developers, Tech, Data, and Marketing teams to ensures seamless integration and alignment across all aspects of the project.

Greater Jakarta Area, Indonesia

At First Asia Consultants (FAC), a leading Human Resource Consultant specializing in recruitment and psychological assessments, I played a crucial role as the sole R&D professional responsible for the development of our flagship tool, the Big Five Personality Test. This assessment is derived from Gordon Allport's trait theory of personality and has become a valuable offering for FAC.Working under the direct supervision of the Principal Consultant (Director) at FAC, my daily tasks included:🔘 Collaborating closely with clients to understand their specific pain points and provide tailored solutions for their employee-related challenges.🔘 Designing customized assessment tools aimed at optimizing clients' recruitment efficiency and effectiveness.🔘 Conducting qualitative research and thorough desk research to create comprehensive employee profiles that catered to clients' specific needs.🔘 Performing regular quantitative and psychometric analyses to ensure the reliability and validity of our assessment tools.My contribution to the FAC team allowed us to enhance our assessment methodologies and provide clients with valuable psychological reports that informed their decision-making processes.