Ed Knowles Email & Phone Number

Austin, Texas Metropolitan Area

• Manage team of 7 who produce and execute demand generation assets
• Created demand generation playbooks and dashboards for global teams
• Launched first account-based program in partnership with area sales team
• Configured Google Analytics 4 to use website data across the globe
• Paid Media lead on training and education across global teams
• Tools Used: Salesforce, Eloqua, PowerBI, Azure, Linkedin Ads, Bynder, Google Analytics 4, Seismic, Zoominfo, Demandbase, Clay

Austin, Texas, United States

• Marketing analytics lead for corporate marketing team and Manager of 2 person analytics team
• Transitioned all manual marketing reports from excel to Powerbi in 2 months
• Improved marketing campaign performance for Oncology Business in 6 months (2023) leading to a 70% increase in leads with 40% of the budget and increased physician transactions year-over-year
• Stood up first account-based Program with Field team and lead usage of Demandbase tool
• Setup Big Query and setup Google analytics 4 reporting for the marketing teams
• Migrated all Paid Media operations in-house and connected to internal CRM- Hubspot

• Lead media execution and measurement efforts for Personal Safety Division Paid media campaign across the globe
• Manage agency relationships for media execution in US and Canada
• In first year, increased campaign revenue by $10MM vs previous year
• Improved campaign efficiency across Facebook, Linkedin, and Programmatic with a 50% cost reduction
• Created measurement process using CRM tools to tie back to media execution
• Lead tag management process with Tealium and ensure proper tag setup

Richfield, Minnesota

• Managed a team of 5 media leads and specialists that are focused on direct response campaigns
• Hands-on execution and supervision of Programmatic Media buying
• Oversaw forecasting and inventory management including PMPs
• Led training and day-to-day management in Campaign Manager and Google DV360
• Worked with Adobe Audience manager and previously Blue Kai as the primary DMP
• Lead interactions with DCO vendors to help facilitate faster and more efficient creative execution

Greater Minneapolis-St. Paul Area

• Media lead on clients involving paid search, display, paid social and SEO
• Supervised execution of day-to-day campaign management
• Introduced feed management as a deliverable for agency and set up first client on a platform
• Set up first Dynamic Ads Facebook campaign for the agency
• Clients included: 3M, TRX, YMCA and Minnetonka Moccasins

Greater Minneapolis-St. Paul Area

• Lead client interactions, digital strategy, cross-channel optimization and attribution execution
• Paid social and Search Engine Marketing planning and execution
• Lead paid social media strategy for multiple clients
• Clients included Dick's Sporting Goods, Honeywell, Polaris, Bethel University, Ben and Jerry's, and St Jude

Plymouth, MN

• Led client interactions, digital strategy, cross-channel optimization and attribution execution for The North Face, Brooks Brothers, J Jill, Premier Care, Paul Fredrick, Women Within and Entertainment Benefits Group at.
• Executed account strategy, annual planning, and weekly reporting for campaign management and success
• Directed paid social efforts for The North Face account by educating, providing creative guidance, execution and campaign reporting
• Implemented retargeting for J Jill through display ads with a 10x return

Create and implement plans for growth and retention for members for the Advertising Federation Minneapolis. Plan and run events for membership Educate members on benefits of Membership

Plymouth, MN

• .
• Bought and planned Digital Media for various accounts including: Hilton, Eli Lilly (Cialis), Rubbermaid, Luxottica (Pearle Vision), Hoosier Lottery, Georgia Power and many other small accounts
• Grew Georgia Power digital media spend from $1MM to $2.2MM in one year
• Implemented the first social media, spend strategy and mobile coupon for Hoosier Lottery
• Setup retail revenue reporting and KPI’s for digital campaigns
• Lead creative agency relationship from strategy to execution for all accounts

Minneapolis, MN

• Led a team of 6 sales representatives as the digital point of contact
• Provided on-going training, SEM, SEO and mobile best practices for clients and internal team
• Managed and grew a territory of $1 million+ in annual digital business
• Presented to 150 real estate agents on SEO and Blogging to aid in the enhancement and growth of their businesses

• New Business development for ad agency services.
• Sales of Web development, SEM, SEO, Design, Email Marketing, Social Media management, and iPhone/iPad applications.
• Account management for new accounts.
• SEM and SEO training for clients.
• Social media management for select accounts.
• Campaign reporting and analysis.

Ensure membership satisfaction Track and measure membership growth numbersEngage and grow membership

• Grew new business for Star Tribune digital products.
• Prospected inactive or new accounts for digital opportunities.
• Grew Billings from 0 to $30k a month.
• Sales of SEM, Email Marketing, Landing Page design and development.

New Business Executive roleIndustry focus restaurant and hospitality

Ba, Advertising

Activities and Societies: Advertising Federation President Communications and Journalism Organization Valladolid Spain

Education record