Ed Louch Email & Phone Number

London, England, United Kingdom

As design researcher at Stby, I focus on projects that explore the convergence of human behavior, technology, and innovation. I leverage my expertise in qualitative research, film ethnography, and service design to generate compelling and insightful research outcomes, for foundational discovery research on an international level, to inform and inspire meaningful change. I have conducted research for global organisations such as Google, Spotify, YouTube, national organisations such as the Tony Blair Institute, and small startups such as Medea and Forzuna.Articles written during my time here:https://www.stby.eu/2024/09/10/bringing-global-voices-into-product-strategy-through-design-documentaries/https://www.stby.eu/2024/09/30/social-media-has-impacted-our-sense-of-connection-can-ai-help/https://www.stby.eu/2024/08/19/discussing-ai-technology-and-design/https://www.stby.eu/2024/03/25/knowledge-is-power-but-so-is-curiosity/https://www.stby.eu/2023/12/14/attaining-international-reach-in-design-research/https://www.stby.eu/2023/11/20/the-importance-of-humility-in-design-research/https://www.stby.eu/2023/11/01/reflections-on-ai-development-from-cogx-festival/https://www.stby.eu/2023/08/31/workshop-speculative-design-in-action/https://www.stby.eu/2023/08/21/adapting-interview-techniques-for-different-scenarios/https://www.stby.eu/2023/07/18/the-power-of-ethnographic-photography/

London, England, United Kingdom

The Reach Network for Global Design Research was co-founded by Stby in 2008 in response to international research requests from clients. The network consists of highly skilled and experienced agencies around the world who are locally rooted. Working closely together, we offer design-led customer research on a global scale. In all global research projects, my role in Reach is Design Researcher.

Bristol, England, United Kingdom

INDUSTRY of Us are an insight and innovation agency based in Bristol. They have an approach built on a deep understanding of the science of creativity, a belief in the power of collaboration and a passion for understanding behaviour, group dynamics, and company culture.I was involved in projects ranging from the future of packaging, smart home ecosystems, waste management and biodiversity, mobile app security user research, and custom TV and audio installation concepts. These projects took a co-creative approach and a future lens, utilising weak signal analysis to identify opportunities for future innovation.As a design researcher, my role included designing, planning, and executing creative research, including in-depth expert and user research studies. This varied from moderating interviews to curating inspirational stimuli. I focused on bringing to life research findings to make them engaging and impactful, through a variety of formats such as insights, digital tools, decks, and videos. I made sense of insights and trends to generate opportunity spaces for innovation. I ideated, developed and, visualised concepts through hand and digital sketching, and prototyping.I worked with the following clients; IKEA, EKA, Tetra Pak, Sony, Owen Mumford, and Dyson.

Bristol, England, United Kingdom

I was a design and technology writer, for a publisher that produce educational resources. I created a range of teaching and learning material for GCSE and A level students.

Bristol, England, United Kingdom

As the only product desiner on the team, my main responsibility was developing their first product range ready for manufacture. This was 4 styles of bar stools which utilised RE-CD, their own composite made from 100% recycled CD’s. As well as this, I was responsible for conducting market research, developing a brand identity, producing a website, creating marketing content, liaising with local fabricators, and organising client meetings. My designs are now being batch-produced.

Pune, Maharashtra, India

As part of my university placement year, I completed an internship at Onio Design. I worked on a variety of projects from concept to manufacture. A notable project was developing an exhibition display for a large diamond manufacturer, Dharmanandan Diamonds. I had a key role in the design development, visualization and design for manufacture for the one-off production. This product was used to demonstrate a new cut of diamond at an international conference.

Pune, India

As part of my university placement year, I did an internship with Craste. They were based at a research and development incubator in Pune, India. My main focus was developing a range of applications for sustainable materials they were developing. This included packaging and furniture. As the only team member with a design background, I had the opportunity of managing multiple projects simultaneously, attending client meetings, running focus groups, taking part in exhibitions, branding, and influencing project directions significantly.