Educational and compelling content is the lifeblood of marketing programs. I’m a battle-hardened leader in marketing content production and campaign content strategy for employers or clients. I can deliver the right content for the right stages of the buyer’s journey that will drive high-quality leads and increased revenue. I also excel at building and managing teams of talented and well-trained writers and editors to create content for both demand-generation assets and the tactics to promote them. What's the formula for my success? > Establish best practices and templates for developing hard-hitting promotional copy with key differentiators as well as insightful thought-leadership copy used for lead-generating assets.> Guide teams on repurposing content from one form to another to cover the range of marketing program needs and amplify key messages throughout the buyer's journey. > Empower seasoned editors with a staff of technology-minded ghostwriters and a methodology to drive collaboration with subject matter experts. In short, I build and sustain content production factories.