Edna Manor Email & Phone Number

Israel

✓ Managing a team of around 20 employees across various departments: Purchasing and Import, Fashion, Sports, and Design & Manufacturing✓ Leading and developing the B2C sales within the company, KPIs setting, driving a growth of 150% year over year✓ Responsible for the company's profitability and continuous improvement of gross profit – setting sales strategy, closing import agreements– licenses, distributors, retail etc✓ Leading the company's business development- establishing and developing private brands, the B2B sales channel. Identifying, developing and marketing trendy global brands customized for the Israeli market✓ Extensive experience and deep understanding of E-commerce and digital marketing- ongoing management of the website, customer journeys, PPC, analytics, conversion rates, and more✓ Management of over 90 brands - from budget construction, brand penetration plan, P&L construction, marketing plan development, to the actual implementation of the sales plan

✓ Collection management: Select and shape Castro’s Jeans, underwear, swimwear, shoes and accessories collections✓ Rebranding Castor's seasonal collections to produce the most attractive products to our customers. Working tightly with the Marketing department toward joined goals ✓ Manage Castro's Accessories and Jeans Business Development, leading for cooperation with major fashion players like Adidas, Rebook, Converse and Birkenstock✓ Leading a growth in sales and profits trend while managing all departments 300 Milionis NIS budget. Analyze sales data, drive actionable conclusions and leading promotions in order to maximizing sales and profit✓ Supervising the full supply chain for relevant items. Identity suppliers, leading the negotiation process, applying designs requirements and adjustments to deliver the ideal product and price Castro’s point of sales

Guangzhou, Guangdong, China

✓ Established and managed Castro FF operation remote branch. Including managing a 10 members specializing in various fields such as design, QA, QC. ✓ Build a stable supplier base per Castro’s needs and implemented work processes✓ Supervised the buying goods of over 5 million USD, including negotiation with all suppliers ✓ Supported the entire clothing collection cycle through designing, product development and production

✓ Managing collection merchandise in 110 Castro stores across the country ✓ Supporting the sales field personnel achieving their sales quota by inventory management and model allocation on a daily basis✓ Ordering and distributing items based on deep analysis of the supply demand trends in stores ✓ Playing a key role in maximization and verification of inventory deployment

Tel Aviv Area, Israel

✓ Managed financial transactions at the store of over 70,000 NIS a day✓ Implemented the brand strategy through sales promotions and store visual ✓ Provided support and reconciled complains for over 50 customers on a daily basis✓ Supervised over 15 employees

Bachelor’S Degree, Economics And Management

Education record