- Strategic Marketing & Communications: Develop and implement data-driven marketing and communication strategies that align with business goals and enhance brand visibility.- Creative Campaign Management: Lead the creation and execution of innovative, multi-channel marketing campaigns that engage target audiences and drive results.- Content Development: Craft compelling content for digital, social, and traditional media, ensuring consistent brand messaging across all platforms.- Business Management: Apply business acumen to optimize marketing budgets, analyze performance metrics, and drive ROI through strategic initiatives.- Team Leadership: Manage and mentor cross-functional teams to ensure cohesive campaign execution and continuous professional development.- Stakeholder Collaboration: Partner with internal and external stakeholders to align marketing efforts with broader business strategies and objectives.

- Managed relationships between management and tenants from Distillery District and other properties in downtown Toronto.

- Talent Experience: oversaw team wellness while Working From Home during the pandemic period: initiatives for employee's health such as Onsite Flu Clinic, Swag Fest 2020, Social Online Activities, and others initiatives.

- Monitored budgets by comparing and analyzing actual results with plans and forecasts.- Strategized approaches to meet objectives and capitalize on emerging opportunities.

- Facilitated growth and increased brand awareness by working with the sales team to build and maintain key business relationships.

- Advised senior leadership to offer business perspectives and cross-function insights.- Developed and sustained active role to guarantee appropriate structures for management, consultation, decision-making and communication with the academic community.- Established Strategic Communications and Public Relatons processes for the university.

- Planned and managed social media functions, which included promotions, messaging and content production