Orchestrated and led the efforts of marketing, product, customer 1:1, creative, and media into a seamless go-to-market approach that resonated with the consumer. Delivered on business growth, profitability, and brand expansion for telematics offerings, a core business unit emerging within the enterprise. - Launched pay-per-mile car insurance in 14 states, exceeding policy goal by 48% in 2020, capturing new customers looking for an alternative value proposition- Drove 24% increase in active telematics connections in 2020, establishing Allstate as an industry leader- Delivered positive brand awareness and consideration of telematics offerings in 2020- Managed a diverse and focused team in execution of day-to-day activities- Provided regular budget forecasts and reconciliation for $1.5MM program investment- Selected to complete advanced coursework in Leading with Analytics through Northwestern University’s Kellogg School of Management- Nominated for Leadership Exploration and Acceleration Program, 2017 graduateReinvented consumer perceptions of roadside assistance through the marketing of innovative new mobile products and services in the category- Launched national marketing campaign for the 2016 “CIO 100” award-wining new mobile app for pay-per-use, digital roadside product, gaining adoption and usage in a $2.0B market- Drove an additional 4K rescues per month and $4MM in incremental revenue with the launch of Allstate’s pay-per-use rescue service- Managed three team members on key projects and assignments

Pioneered communications planning for Wells Fargo campaigns, a new discipline for the organization- Responsible for identifying communications objectives & strategies and stewarding the big idea acrosspaid, owned, earned, and team member channels- Led workshops to uncover consumer barriers, communication goals, and cross-channel opportunities- Participated in integrated marketing process redesign, serving as voice and expert for communications planning phases and key milestones- Proved contracted position needed to be full time: established practice for future initiatives

Led the development and implementation of the strategic communications framework for all annual and quarterly RadioShack communications plans with the goal of transforming the perception of RadioShack from a brand of everyday electronics to “wow”- Responsible for identifying marketing challenges, setting communication objectives, assigning channel roles, and approving KPIs- Directed refinement of the team’s planning approach and presentation format to focus on a strategic connection to tactical ideas- Partnered with the planning team to ensure that all strategic thinking is carried through in tactical media executions- Provided leadership to the business planning team to identify consumer insights and create the target profile

Developed and executed a small business banking campaign for Bank of America, aimed at giving small business owners the same services and support of those given to big businesses- Created channel agnostic communication plans and channel strategies across multiple lines of business- Coordinated the integration of 12+ partner agencies to cross-pollinate ideas and maintain alignment to set channel objectives and strategies in order to develop strategic, cross-channel communication plans (including mass, earned, and owned media)- Partnered with strategic planners in order to approach campaigns from a connected communication and brand perspective- Worked directly with client and account teams to ensure business objectives and strategies translated into strategic communication goals

Primary contact for Wendy’s new breakfast segment media launch, created to take the brand from number three burger QSR to number two by gaining a larger piece of the QSR pie- Oversaw development of quarterly and annual competitive reporting as well as analysis of marketplace competition- Responsible for creation of Wendy's and Sprite Zero consumer profile- Worked in cooperation with team to develop and execute national media plans for Sprite- Managed direct reports on day-to-day media tasks and executionAccounts: Wendy’s, Coca-Cola (Sprite, Sprite Zero, and Live Positively)

Responsible for completing comprehensive media plans for brands within the L’Oreal Haircare, Hair Color, and Cosmetics divisions, designed to position L’Oreal as a premium, yet attainable brand for womenAccount: L’Oreal Paris (Haircare, Hair Color, Cosmetics)