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Experienced professional with 18 years exposure in consumer electronics, home improvement and small appliances. Proven track record in product & marketing strategy, product development, business management, B2C/B2B sales development, key accounts collaboration and 360° go-to-market strategies. Obsessed with innovation & passionate about high-tech.Deep understanding of consumer goods and technology businesses from an integrated sales & marketing perspective, having managed diverse part of the value chain from a global business group in Hong Kong to a country sales organization in France. Strong acumen for business analytics.Proven leadership skills having managed and developed people from upstream & downstream teams of marketing or sales managers.
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Retail Sales DirectorNoirotParis, Fr -
Retail Sales DirectorNoirot Apr 2022 - PresentParis Et Périphérie -
Emea Sales Director - Honeywell Home Consumer ProductsResideo Nov 2018 - Mar 2022Paris Area, France• Driving retail sales of Honeywell Home in EMEA - Define sales channel and go-to-market strategy, manage profitability, drive sales growth• Managing the Consumer Products business with P&L responsibility, focusing on defining key portfolio opportunities and gaps, developing new CE channels for Connected SmartHome portfolio • Leading EMEA Sales team (10+) to define & deploy new EMEA Retail channel strategy, working hand-in-hand with Channel Marketing team -
Sales Leader Western Europe - Honeywell HomeResideo Jun 2018 - Oct 2018Région De Paris, France• Driving the retail sales of Honeywell Home for France, Benelux and Southern Europe - Sales Development, Marketing Activation - for the Consumer Products division (Security, Chimes, Heating, SmartHome)• Managing the WE Homes business with P&L responsibility, focusing on defining key portfolio opportunities and gaps, and developing new CE channels for Connected SmartHome portfolio• Defining regional marketing strategy (sales & margin forecast, pricing mix, A&P planning)
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Product Line & Marketing Director - Home Care & SdaElectrolux Feb 2017 - Apr 2018Paris Area, France• Leading the French marketing team - Product Lines, Marketing Activation, Sales planning - for the Small Appliances sector (Floor Care, Consumables, Home Comfort)• Managing the Floor Care Product Line with P&L responsibility, focusing on defining key portfolio opportunities and gaps, in view of restoring market shares and profitability• Relaunch of the Tornado brand to boost our market presence (strategy & execution)• Defines local marketing strategy (sales & margin forecast, pricing mix, A&P planning) -
Marketing Director - Gibson Innovations (A Company Of Gibson Brands)Gibson Brands, Inc. Nov 2013 - Feb 2017Paris Area, France• Leading the French marketing function to develop a USD 100 million multi-brand business (Philips, Fidelio, Onkyo, Trainer…), comprising Audio, Headphones, Video & Home Communication portfolio• Defines mid- and long-term local marketing strategy, from sales & margin forecast, marketing mix policy, to advertising & promotion planning.• Managing a group of ten marketing managers, from business management, sales planning and marcom/digital team -
Consumer Marketing Director - Philips, Bg Lifestyle EntertainmentPhilips Consumer Lifestyle - Hong Kong May 2010 - Nov 2013Hong Kong• Managing Global Marketing Strategy (upstream) for Home & Connected Audio business (USD 500 million) focusing on new market growth and higher profitability• Defining global product portfolio, translating consumer insights to value propositions with key specifications, price points and go-to-market strategy• Initiating roadmaps for research, development, design and sourcing to execute longer term product planning and marketing strategy• Driving global product launch teams to achieve successful market introduction • Coaching team of multicultural marketing managers with a focus on consumer and customer-centric mindset -
Senior Marketing Manager Europe - Philips, Bg Lifestyle EntertainmentPhilips Consumer Lifestyle - Hong Kong Jan 2009 - May 2010Hong Kong• Defining and executing Connected Audio business strategy for Western European countries (downstream) in close cooperation with upstream marketing.• Daily interaction with sales organizations for marketing mix activation• Cooperation with international key account management for channel strategy & customer portfolio management
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Customer Marketing Manager Audio - Philips, Consumer ElectronicsPhilips Consumer Electronics Sep 2005 - Jan 2009Paris Area, France• Business management for French commercial organization• Managing French audio business with sales (€ 70+ mio) and margins responsibility.• Defining product line-ups, managing sales planning and stock inventory, driving go-to-markets activities.• Strong cooperation with central marketing teams in Hong Kong to identify growth opportunities.
Edouard Petit Skills
Edouard Petit Education Details
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Marketing
Frequently Asked Questions about Edouard Petit
What company does Edouard Petit work for?
Edouard Petit works for Noirot
What is Edouard Petit's role at the current company?
Edouard Petit's current role is Retail sales director.
What is Edouard Petit's email address?
Edouard Petit's email address is ed****@****son.com
What schools did Edouard Petit attend?
Edouard Petit attended Grenoble Ecole De Management.
What skills is Edouard Petit known for?
Edouard Petit has skills like Product Marketing, Marketing Communications, Marketing Management, Product Management, Consumer Electronics, Market Planning, Marketing Strategy, Marketing, Product Development, Product Launch, Competitive Analysis, Market Analysis.
Who are Edouard Petit's colleagues?
Edouard Petit's colleagues are Florent Janvier, Dylan Wiart, Arnaud Hacini, Sécurité Noirot, Thierry Zur, Thierry Mennesson, Isabel Lopes.
Not the Edouard Petit you were looking for?
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Edouard P.
Greater Nice Metropolitan Area -
Edouard Petit
Vincennes2gmail.com, salesforce.com1 (415) 9XXXXXXX
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Edouard PETIT
Paris -
Edouard PETIT
Greater Paris Metropolitan Region
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