Ed Pettit Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

Forty Four Films is my own production company formed to provide creative and production for my long term clients. In addition I am currently consulting on a freelance basis as Exec Producer for production companies, agencies and brands.I have completed Covid-19 film safety training with First Option.

Executive Producer on 2 x £1m campaigns for major brands. Project includes TV Commercials, social content, campaign photography, A-List talent, farm animals, and very lovely people.

London, United Kingdom

I joined Alpha Century in 2015 at a time when the agency was entering a new stage of growth. Head of Production and Partner + joint responsibility for operations. I built a production team and in-house post facility to service existing clients, new account wins & future growth. Between 2015 & 2019 Alpha Century grew turnover 8X. Wins included: Coral, Save the Children, Virgin Atlantic & Sofology. Regularly featured in Campaign Top 10 Agency new biz league table. All clients serviced by in-house production & post team backed by global partners. I was Exec or producer for worldwide location shoots including USA, South Africa, Kenya, India, West Indies and across Europe. Regularly worked with specialist postproduction partners & studios from around the world + clients localised agencies to share creative assets. Alpha Century’s client successes: Sofology: Campaign shot in California featuring Owen Wilson. The most recalled advertising campaign in the UK. Achieved with media spend of just 25% of other brands. The shoot required multiple crews and sets concurrently for social, photography & TV creative. Coral: Working with comic actor Danny McBride, this campaign resulted in Coral moving from 5th to 1st most recognised gambling brand within a year. Shot in South Carolina. TV, social, digital & photography assets were created across multiple locations. Virgin Atlantic: Multiple film & photography shoots on board aircraft and within tightly controlled secure environments at airports in the UK and South Africa. Requiring tightly planned logistics, method statements and risk assessments to create assets for multiple global markets. Cunard: Film & photography shoots completed whilst at sea and involving tightly planned logistics, method statements and risk assessments. Save the Children: Shoots in Kenya and India. Lelo Hex: Launch with Charlie Sheen. Alpha Century merged with leading independent media agency, the7stars in August 2020.

London, United Kingdom

Jack Films was established as a creative and production company covering film, photography and social content / asset creation. Clients included: Baylis and Harding - Sponsorship, TV, Social. Macmillan Cancer Support - National event TV and online film and photography.Audi (with agency: We Did That) - European launch films for new models. Arcadia: Wallis (with agency: Complete) - Seasonal film and photography campaigns. Furniture Village (with agency: Complete) - 'always on' campaigns with a 12 month continuous production cycle. Uniqlo - digital asset creation Jack Films merged into Alpha Century when I joined them as a partner and Head of Production in September 2017.

London

I joined the agency as Creative Director of the digital and design team along with responsibility for the film/photography producers and post production operators and facility/studio. My long term clients Macmillan Cancer Support, Audi and Baylis & Harding came with me to the agency and I continued to produce campaigns for them in addition to projects for: - Skype/Microsoft - Suntrust bank The agency was acquired by NEXT Fifteen (TEXT100) in June 2015.

235 Upper Street, Islington, London, N1 1Ru

I co-founded Cinema Campesinos as a hybrid creative agency and production company. Along with creative and strategy services the agency offered an in-house film and photography production and post team specialising in music and sports related advertising campaigns and branded content.I Exec Produced/Produced and occasionally directed: - FIFA World Cup 2014 ‘Fan Ink’: Shot on location in Brazil. Fan Ink were the official global supplier of FIFA world cup merchandise. This project involved filming in multiple locations in Rio to deliver a completed film and digital campaign in multiple languages in 14 days from start to delivery. - Audi: Films for various new European models shot on location in Germany, UK, Hungary and Monaco. Including the RS4 convertible launch featuring Tom Hardy.Red Stripe: ‘This Feeling’ a music series shot 'as live' on location from venues in London. Baylis and Harding: multiple commercials/sponsorship and photography and social assets, studio product photography along with brand strategy and support for the UK and USA.Macmillan Cancer Support - created multiple campaign assets for this amazing charity. Including TV commercials, photography and digital and social assets. Projects include The World's biggest Coffee Morning, Go Sober for October and Brave the Shave.

Soho, London

I joined Signal TV as Executive Producer / Head of Production to run multiple projects and manage/develop their in-house and freelance production and post-production team. Working across multiple productions of TV advertising, sponsorship, photography, animation and long form both direct to client and working with WPP (Group M) agencies. During my time with Signal TV I created, co-wrote and Exec produced the Unilever campaign for The Only Way is Essex that won the 'Thinkbox' best use of TV sponsorship award. Also featured in a book of the 'best ever' marketing work created for Unilever. In addition I Exec produced and/or produced: - Ford: launch the new Ford Focus. Creating content for TV, Print, Radio and Digital brands across the Bauer Media network and culminating in a live event. - Right Guard: Produced and Directed over 50 hours of brand funded music content broadcast on Youtube from festivals in the UK. Included planning and creating a outside broadcast system and workflows for artist management, the client, Youtube and social channels working with multiple agencies and partners. - Cornetto: Produced and co-wrote the first ever TV commercial in the UK to feature the talent from the show, in the accompanying commercial breaks. - Schwarzkopf Live Colour XL: Produced multiple sponsorship and TV campaigns for UK and European territories.

London, England Metropolitan Area

I joined FMG (Born) at a time when the group was rapidly expanding in the UK through merger and acquisition of creative/digital agencies and film/photography production companies. In addition to establishing a new fully owned and managed operation in India. My role as Head of Production and Creative was a new position for FMG and required me to: - Executive Produce all film and photography productions/shoots and radio advertising and digital content. - Manage a team including Producers, Production managers, editors, motion designers, designers and creatives. - Assess the production and creative team’s skills, studios, postproduction facilities and resources in the UK and India. - Evaluate client requirements in film and photography and how FMG was equipped to service these. - Budgeting and planning against the business objectives to service client requirements. - Evaluate and assess efficiencies and workflows of multiple creative and production teams in the UK and India.Our clients included: Right Guard, Peugeot, Vauxhall, NEXT, Volvo, Sears, Harrods, Staples, ESPN, Sony, Universal Music, The RAF, Cystic Fibrosis Trust, BT, Haymarket, Dennis Publishing and WPP.FMG was sold to India Value Fund Advisors (IVFA) for $20m.

I co-founded Guerrilla aged 25 and together with my partner we grew it into a £4m+ turnover business without any outside investment. Guerrilla was A first of it's kind digital creative and film production company that lead the way in creating video content often funded by brands working with media owners including Microsoft, Yahoo!, Sky and EMAP (now Bauer). From a one room studio flat (with my bed on top of the edit suite) we established two studios/facilities in Central London with over 40 staff and many freelancers. Using new practices and 'desktop' technology to create a new model of production. Our entire team were trained to be digitally multiskilled in film, photography, motion graphics & design, sound, music composition, web design and content on mobile devices. From humble beginnings Guerrilla went on to create branded content including film, digital radio and photography campaigns, broadcast TV shows and live event television in multiple territories and languages. Our clients included: Wrigley's, Pepsi, MSN, Ikea, F1, Vauxhall, XBOX, Sony Ericsson and Danone. Our projects won multiple awards and I was lucky to speak at many European industry events.At Guerrilla I wrote, produced, directed, edited and even acted as DOP on occasion.I self-shot and directed travel series from locations around the world...and even ended up being held against my will by Colonel Gaddafi in Tripoli (don't tell my mum she still doesn't know).

Education record

Activities and Societies: President of the University of Northumbria Athletic Union 2001 - 2002 Captain North East Universities XV Team.

Education record