Ed Reidenbach Email & Phone Number

San Jose, CA, US

Santa Clara, California, US

US

San Jose, California, US

• Led the NetApp Hyper-Converged Infrastructure business and storage management integration into multiple virtualization environments and their associated management ecosystems. Led a team of 15 product managers.
• Led cross functional teams to develop and release multiple VMware-based hyper-converged infrastructure (HCI) appliance offerings; responsibilities included product management, product development, go-to-market, partner.
• Delivered automated, policy-based data management and data protection integration into VMware / Microsoft virtualization environments along with fast and storage-efficient cross-hypervisor virtual application data.
• Drove initial release of a unified, scalable software solution providing application and database administrators self-service, application-consistent data protection and clone management while providing centralized.

Milpitas, CA, US

• Led the ION Accelerator software-defined, all-flash storage business. Reported to Chief Strategy Officer and EVP.
• Doubled bookings Q/Q, enhanced Oracle management integration and drove the expansion of the software-defined storage (SDS) solution to include a completely integrated storage appliance solution delivering enterprise.
• Developed all-flash storage appliance business plan including positioning, target market strategy, go-to-market strategy, pricing strategy, competitive assessment and roadmap.

• Led Data Domain deduplication storage product management from a startup, through IPO (2007), and EMC acquisition (2009). Responsible for definition and implementation of a $1.7B solution strategy. Created and led a.
• Defined the market-leading disk-based data protection product and support strategy delivering high-performance, petabytes-scale, multi-use, and cost-efficient data protection storage with a comprehensive suite of.
• Collaborated with executive leadership to obtain agreement on the strategic direction, product strategy, and product roadmaps for backup, archiving, management and improved integration with other EMC and 3rd party.
• Defined new markets, managed project priorities and product traditions, and analyzed competitors’ solutions to ensure timely and compelling product launches that repeatedly accelerated sales and aligned with business.
• Worked collaboratively with product marketing to define differentiated go-to-market positioning, along with compelling press and industry analyst messaging / content.
• Expanded value proposition and increased solution adoption via advanced integration with EMC backup applications (NetWorker, Avamar, VMware), external backup vendors (Symantec, Dell/Quest), database applications.

San Jose, California, US

• Led system and software marketing including business planning, go-to-market planning, product marketing, and product management. Responsible for V-Series storage virtualization, Data ONTAP operating system software and.
• Spearheaded entry into the NAS Gateway and Storage Virtualization market for 3rd party storage initially using the gFiler Gateway / V-Series storage virtualization solution. Launched three generations of virtualization.
• Developed and led strategic relationships with 3rd party storage vendors and SAN infrastructure providers. Led product marketing / management relationship with OEM partner, Hitachi Data Systems, through multiple.
• Co-led product management for block data access and unified data access. Defined and launched three generations of enterprise primary storage SAN solutions. Revenue exceeded $50M/yr with over 500 enterprise.
• Defined and launched six generations of innovation in the Data ONTAP software, new data protection and availability software solutions (MetroCluster, SyncMirror, RAID DP, Disk Sanitization), new appliance.

Mba, Marketing

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