Ed Reidenbach Email & Phone Number

San Jose, Ca, Us

Santa Clara, California, Us

Us

San Jose, California, Us

Led the NetApp Hyper-Converged Infrastructure business and storage management integration into multiple virtualization environments and their associated management ecosystems. Led a team of 15 product managers, technical marketing engineers and program management. Reported to VP of Converged Infrastructure Group.• Led cross functional teams to develop and release multiple VMware-based hyper-converged infrastructure (HCI) appliance offerings; responsibilities included product management, product development, go-to-market, partner engagement, manufacturing and solution support strategy.• Delivered automated, policy-based data management and data protection integration into VMware / Microsoft virtualization environments along with fast and storage-efficient cross-hypervisor virtual application data mobility.• Drove initial release of a unified, scalable software solution providing application and database administrators self-service, application-consistent data protection and clone management while providing centralized storage administration.

Milpitas, Ca, Us

Led the ION Accelerator software-defined, all-flash storage business. Reported to Chief Strategy Officer and EVP.• Doubled bookings Q/Q, enhanced Oracle management integration and drove the expansion of the software-defined storage (SDS) solution to include a completely integrated storage appliance solution delivering enterprise application acceleration.• Developed all-flash storage appliance business plan including positioning, target market strategy, go-to-market strategy, pricing strategy, competitive assessment and roadmap.

Led Data Domain deduplication storage product management from a startup, through IPO (2007), and EMC acquisition (2009). Responsible for definition and implementation of a $1.7B solution strategy. Created and led a team of 10 hardware and software product managers. Reported to VP of Product Management.• Defined the market-leading disk-based data protection product and support strategy delivering high-performance, petabytes-scale, multi-use, and cost-efficient data protection storage with a comprehensive suite of support and service offerings.• Collaborated with executive leadership to obtain agreement on the strategic direction, product strategy, and product roadmaps for backup, archiving, management and improved integration with other EMC and 3rd party products. • Defined new markets, managed project priorities and product traditions, and analyzed competitors’ solutions to ensure timely and compelling product launches that repeatedly accelerated sales and aligned with business objectives. • Worked collaboratively with product marketing to define differentiated go-to-market positioning, along with compelling press and industry analyst messaging / content.• Expanded value proposition and increased solution adoption via advanced integration with EMC backup applications (NetWorker, Avamar, VMware), external backup vendors (Symantec, Dell/Quest), database applications (Oracle) and EMC monitoring solutions (DPA); Big Data / Hadoop environments using EMC Greenplum solutions; mainframe environments using EMC Disk Library; and primary storage environments using EMC VMAX, VNX and Isilon storage. • Championed innovation that eliminated business problems and lowered operational costs. Eg. bandwidth-efficient network replication for disaster recovery, enterprise backup (NAS/VTL) and archiving consolidation solutions along with new security, compliance and multi-system management solutions. Also defined capabilities on the customer support portal.

San Jose, California, Us

Led system and software marketing including business planning, go-to-market planning, product marketing, and product management. Responsible for V-Series storage virtualization, Data ONTAP operating system software and licensable software products including high availability software, file and block data access protocols, file system infrastructure, and RAID storage software. Created and led a team of 4 product managers. Reported to VP of Product Marketing.• Spearheaded entry into the NAS Gateway and Storage Virtualization market for 3rd party storage initially using the gFiler Gateway / V-Series storage virtualization solution. Launched three generations of virtualization storage appliances. Solution revenue exceeded $26M/yr with over 100 enterprise installations.• Developed and led strategic relationships with 3rd party storage vendors and SAN infrastructure providers. Led product marketing / management relationship with OEM partner, Hitachi Data Systems, through multiple product life cycles and through evolution of the relationship. Resulting OEM business exceeded 75% of overall business. • Co-led product management for block data access and unified data access. Defined and launched three generations of enterprise primary storage SAN solutions. Revenue exceeded $50M/yr with over 500 enterprise installations. • Defined and launched six generations of innovation in the Data ONTAP software, new data protection and availability software solutions (MetroCluster, SyncMirror, RAID DP, Disk Sanitization), new appliance virtualization software (MultiStore, SnapMover), new data access protocols (FC SAN, iSCSI, WebDAV) and multiple generations of NAS protocol and high availability enhancements accelerating NetApp growth while accounting for over 60% of revenues

Mba, Marketing

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