Edsel Yera Email & Phone Number

United States

• As a seasoned Marketing Manager at Ashton Woods, I spearhead division marketing campaigns tightly aligned with the company's sales objectives and broader divisional goals. My role encompasses the planning, development.
• Ensure the brand's integrity across all customer interactions, oversee content updates, and manage visual assets, including photography and online presence.
• Craft and implement targeted marketing strategies in sync with division objectives, coordinating with the VP of Sales and Marketing for integrated sales and marketing efforts.
• Apply analytics tools to track marketing success, manage the budget efficiently, and refine the marketing strategy to enhance ROI.
• Oversee the lead database and manage communication outputs, including emails and targeted messages.
• Deliver precise briefs to partners and critique creative outputs for strategic alignment and brand integrity.

Cumming, GA

• Developed and implemented comprehensive marketing strategies to drive brand awareness and sales for new home communities, aligning with the company's business objectives and market demands.
• Collaborated with Sales, Development, and Construction teams to ensure cohesive brand messaging and to support the achievement of sales targets through effective lead generation and conversion tactics.
• Managed the marketing budget efficiently, ensuring optimal use of resources across campaigns, media buying, promotional events, and digital marketing efforts.
• Guarded and evolved the company’s brand identity, ensuring that all marketing materials and communications consistently reflected the brand’s values and unique selling propositions.
• Leveraged digital marketing channels such as SEO, PPC, email, social media, and content marketing to generate leads and engage with potential homebuyers.
• Established key performance indicators (KPIs) for marketing activities; monitored, analyzed, and reported campaign performance to upper management, using insights to drive continuous improvement in marketing strategies.

Alpharetta, GA

• Defined and implemented a comprehensive project framework for each account, including action plans, scheduling, and team assignments, ensuring clarity in deadlines and follow-through.
• Managed day-to-day operations of account projects, maintaining meticulous records of calls, action items, and invoicing for streamlined communication and financial tracking.
• Directed and coordinated project teams executing concurrent website projects, staying strategically aligned with project goals and ensuring all parties met their objectives.
• Effectively presented and sold innovative ideas and projects to internal teams and external clients, contributing to successful pitches and the ongoing development of projects.
• Worked collaboratively with various departments to ensure seamless execution of projects and alignment of goals, optimizing project outcomes and client benefits.
• Vigilantly monitored the quality of all deliverables, ensuring that each component met Sequence Health’s high standards and client specifications, reinforcing the company's reputation for excellence.

Greater Atlanta Area

• Designed and executed marketing campaigns to promote new communities and home sales, coordinating with cross-functional teams for a unified approach.
• Oversaw the creation and distribution of marketing materials such as brochures, flyers, and digital content, ensuring they were on-brand and effectively communicated the unique selling propositions of the communities.
• Managed the company's online presence, including website content, social media profiles, and digital advertising, to attract and engage potential homebuyers.
• Worked directly with the sales team to develop tools and strategies to increase leads and traffic, including promotional events, open houses, and other lead-generating activities.
• Monitored and reported on the effectiveness of marketing initiatives, using metrics such as traffic, leads, conversion rates, and ROI to optimize future marketing efforts.

Gainesville, Florida Area

• Developed and implemented comprehensive marketing strategies that aligned with the company's business goals and enhanced its brand in the property management market.
• Oversaw the management and enhancement of the company's website, ensuring content was up-to-date, user-friendly, and optimized for search engines to attract prospective tenants.
• Maintained a strong brand image across all marketing materials and campaigns, ensuring consistency and alignment with Trimark Properties’ core values and messaging.
• Conducted thorough market research to gauge customer satisfaction, understand competitor strategies, and identify emerging trends in the local rental market.
• Directed the creation and execution of advertising campaigns across multiple channels, including online, print, and outdoor media, to drive property awareness and occupancy rates.
• Led and mentored the marketing team, fostering a collaborative environment and ensuring professional growth and alignment with the company's strategic objectives.