Edsel Yera Email & Phone Number

United States

As a seasoned Marketing Manager at Ashton Woods, I spearhead division marketing campaigns tightly aligned with the company's sales objectives and broader divisional goals. My role encompasses the planning, development, and execution of a diverse range of marketing initiatives, both online and offline, to capture target audiences, foster leads, and convert interest into measurable sales results. I am deeply involved in data analysis, content management, and brand consistency, applying a meticulous and analytical approach to optimize marketing ROI and support sales teams in their efforts.• Ensure the brand's integrity across all customer interactions, oversee content updates, and manage visual assets, including photography and online presence.• Craft and implement targeted marketing strategies in sync with division objectives, coordinating with the VP of Sales and Marketing for integrated sales and marketing efforts.• Apply analytics tools to track marketing success, manage the budget efficiently, and refine the marketing strategy to enhance ROI.• Oversee the lead database and manage communication outputs, including emails and targeted messages.• Deliver precise briefs to partners and critique creative outputs for strategic alignment and brand integrity.• Direct marketing projects across various channels, managing agency partnerships and ensuring project delivery.• Engage with sales teams and conduct market analysis to stay abreast of trends and competitor movements, fostering market expertise.

Cumming, Ga

• Developed and implemented comprehensive marketing strategies to drive brand awareness and sales for new home communities, aligning with the company's business objectives and market demands.• Collaborated with Sales, Development, and Construction teams to ensure cohesive brand messaging and to support the achievement of sales targets through effective lead generation and conversion tactics.• Managed the marketing budget efficiently, ensuring optimal use of resources across campaigns, media buying, promotional events, and digital marketing efforts.• Guarded and evolved the company’s brand identity, ensuring that all marketing materials and communications consistently reflected the brand’s values and unique selling propositions.• Leveraged digital marketing channels such as SEO, PPC, email, social media, and content marketing to generate leads and engage with potential homebuyers.• Established key performance indicators (KPIs) for marketing activities; monitored, analyzed, and reported campaign performance to upper management, using insights to drive continuous improvement in marketing strategies.

Alpharetta, Ga

• Defined and implemented a comprehensive project framework for each account, including action plans, scheduling, and team assignments, ensuring clarity in deadlines and follow-through.• Managed day-to-day operations of account projects, maintaining meticulous records of calls, action items, and invoicing for streamlined communication and financial tracking.• Directed and coordinated project teams executing concurrent website projects, staying strategically aligned with project goals and ensuring all parties met their objectives.• Effectively presented and sold innovative ideas and projects to internal teams and external clients, contributing to successful pitches and the ongoing development of projects.• Worked collaboratively with various departments to ensure seamless execution of projects and alignment of goals, optimizing project outcomes and client benefits.• Vigilantly monitored the quality of all deliverables, ensuring that each component met Sequence Health’s high standards and client specifications, reinforcing the company's reputation for excellence.

Greater Atlanta Area

• Designed and executed marketing campaigns to promote new communities and home sales, coordinating with cross-functional teams for a unified approach.• Oversaw the creation and distribution of marketing materials such as brochures, flyers, and digital content, ensuring they were on-brand and effectively communicated the unique selling propositions of the communities and homes.• Managed the company's online presence, including website content, social media profiles, and digital advertising, to attract and engage potential homebuyers.• Worked directly with the sales team to develop tools and strategies to increase leads and traffic, including promotional events, open houses, and other lead-generating activities.• Monitored and reported on the effectiveness of marketing initiatives, using metrics such as traffic, leads, conversion rates, and ROI to optimize future marketing efforts.

Gainesville, Florida Area

• Developed and implemented comprehensive marketing strategies that aligned with the company's business goals and enhanced its brand in the property management market.• Oversaw the management and enhancement of the company's website, ensuring content was up-to-date, user-friendly, and optimized for search engines to attract prospective tenants.• Maintained a strong brand image across all marketing materials and campaigns, ensuring consistency and alignment with Trimark Properties’ core values and messaging.• Conducted thorough market research to gauge customer satisfaction, understand competitor strategies, and identify emerging trends in the local rental market.• Directed the creation and execution of advertising campaigns across multiple channels, including online, print, and outdoor media, to drive property awareness and occupancy rates.• Led and mentored the marketing team, fostering a collaborative environment and ensuring professional growth and alignment with the company's strategic objectives.• Analyzed marketing campaign performance and market trends, adjusting tactics accordingly to ensure maximum ROI and effectiveness of marketing expenditures.• Played a pivotal role in shaping the company's public image, driving occupancy rates, and supporting Trimark Properties’ overall success in the local Gainesville market.