Over the past 20 years, I co-founded and developed Colmeia and Mutato, bringing together diverse talents to pioneer innovative and impactful work. My journey has been defined by a passion for creativity, cultural relevance, and building businesses that deliver genuine value across all stakeholders.In August 2023, I transitioned from my role at Mutato and WPP and am currently in a non-compete position until early 2025. During this period, I’ve been advising entrepreneurs, sharing my insights on creativity, culture, and the future of business. I’m dedicated to reinventing business models and work cultures to ensure they are ethical, diverse, and prosperous, with a focus on transforming the media, entertainment, and communication industries.At Colmeia, we embraced a "creative execution lab" approach, partnering with visionary clients and assembling diverse teams to deliver some of the most groundbreaking projects in the field. Mutato, born as an agency dedicated to brand cultural influence, became synonymous with cultural relevance. For 11 years, we helped major clients like Netflix, Meta, Samsung, Coca-Cola, and others shape meaningful conversations, ultimately being recognized as Brazil's most creative digital agency in 2020.Based in São Paulo and a proud father of five, I turned 50 in 2024. As I look ahead, I remain committed to fostering distributed creativity, economic opportunities, and the necessary changes to regenerate industries towards a more inclusive future.