Eduardo Gonzalez Saldaña Email & Phone Number

Guadalajara, Jal., Mx

Guadalajara, Mexico Metropolitan Area

Guadalajara, Mexico Metropolitan Area

• Development and execution of marketing strategy for leading specialty petfood ingredients marketer based in Canada, including advertising, web presence, social media, event planning, etc.• Creation of branding strategy, corporate identity, packaging and web presence for established frozen food processors in Canada and USA.• Development of prospect database, corporate identity and website for startup business dedicated to buying and selling slow moving inventory, electronic scrap, etc. in Mexico.

Guadalajara, Jalisco, Mexico

Largest latex balloon manufacturer in the world with presence in more than 100 countries and over 70 years of history.• Accountable for sales in region which includes USA/Canada and represents more than 25% of the company's global revenues.• Developed and executed sales budget and sales plan for the assigned region.• Managed strategic clients including some of the largest retail chains and distributors of party items in the USA, each generating several million USD in annual revenues.• Prospected new clients and represented company at the industry's most important trade fairs.

Guadalajara, Jalisco, Mexico

Consulting firm focused on mentoring, incubation and financing of entrepreneurial projects. • Analysis, evaluation and selection of business and investment proposals in collaboration with other partners.• Provided guidance to entrepreneurs in the development of business plans, investment budgets, financial projections, P&L statements, among other tools necessary to request financing.• Managed business projects from inception to execution, including concept development, branding, value proposition, etc., in addition to serving as liaison with suppliers and stakeholders (legal, fiscal, marketing, general contractors, among others).

Cuenca, Ecuador

Leading manufacturer and marketer of ceramic coverings and construction materials in Ecuador, with a monthly output of over 10 million square feet and brand presence in more than 10 countries. • Accountable for results (P&L) of business unit with 40 suppliers, a portfolio of over 2,000 products and annual sales exceeding $10 million USD.• Identified inefficient business practices, resulting in the implementation of Category Management combined with a strategic and optimized product portfolio.• Restructured the department and developed an efficient team composed of specialized product managers with a country-wide vision and reach.• Negotiated exclusive distribution agreements and managed strategic partnerships with suppliers located in Ecuador, Peru, Brazil, Argentina, Uruguay, Spain, Germany and China.

Elora, Ontario, Canada

Leading consulting firm offering strategic business, food safety and engineering services exclusively focused on the food and beverage industries.• Revitalized the company’s corporate image and marketing strategy including sales collateral, advertising, tradeshow presence and new optimized website which increased online traffic by 110%.• Managed the development of a new brand of value-added natural meat products, which included branding strategy, product line development, web presence, packaging and labelling, sales and marketing plans and execution.• Assisted various food processors and distributors with complete packaging, labelling and design strategy to support their marketing goals and comply with federal labelling regulations.• Conducted comprehensive feasibility studies, market analysis and business plans for food manufacturers, producer associations and government bodies in Canada and the United States.

Guelph, Ontario, Canada

Diversified group of companies creating environmentally responsible solutions for the food and agribusiness industries across North America with annual sales exceeding $500 million USD.• Developed strategic relationships with high value customers, implementing long term supply contracts, which increased annual sales by 122% in 2010.• Managed several key accounts, including the world’s largest automotive leather producer, which generated more than $12 million USD in annual revenue.• Member of business unit strategic team, which managed a sales portfolio with annual sales of over $81 million. Accountable for Sanimexico contribution to Sanimax Profit and Loss (P&L).• Responsible for tracking daily global market activity in order to set conditions and pricing, in addition to processing international client and agent trading transactions in North America, Asia and Europe.

Guelph, Ontario, Canada

• Led a team of professionals overseeing and delivering all marketing and branding initiatives, including advertising, promotional materials and event planning.• Liaised with international design firms and collaborated with Senior Management to create the company’s corporate image. Developed and launched new brand strategy that positioned Sanimax as a global player in the agribusiness sector.• Provided strategic advice and support to Business Unit leaders and other stakeholders regarding new product development, branding/positioning strategy, market trends, competitive analysis, product launch plans, etc.• Managed internal and external teams during the development of Sanimax’s new website, which was multilingual and featured innovative navigation tools. Online traffic increased by 180%.

Guelph, Ontario, Canada

• Developed new brand identity and advertising strategy for Bi-pro Marketing Ltd., which solidified the company's position in the international agribusiness arena.• Created full marketing packages, including corporate logos, marketing collateral, advertising, websites and trade displays for various company partners.• Managed redesign and maintenance of corporate website, which increased online traffic by 230%.• Represented company at international tradeshows and developed related displays, marketing materials and promotional items.

Guadalajara, Jalisco, Mexico

Leading manufacturer of consumer packaged goods (Brands: Hellmann’s, Knorr, Mazola, etc.)• Developed and strengthened relationships, increasing brand loyalty, which resulted in annual sales growth of 18%.• Coached and mentored junior sales staff, sharing and transferring knowledge, enabling them to reach their professional and personal objectives.• Supported sales efforts for the region through the creation of product catalogues and brochures, as well as sales presentations.

Guadalajara, Jalisco, Mexico

Second largest Pepsi bottler in Latin America• Negotiated exclusivity agreements with leading chains of restaurants, bars and clubs, increasing customer base by 20%.• Improved service efficiency through continuous coaching and training of sales and technical staff.• Designed and coordinated installation of high-impact theme displays for key retail accounts, including Walmart of Mexico. These displays were subsequently implemented nationally.

Postgraduate Diploma, Marketing/Marketing Management, General

Bachelor Of Commerce (Bcom), Marketing