Eduardo Bülau Henne Email & Phone Number

Vancouver, British Columbia, Canada

• Lead the evolution of the Vantage brand and market recognition, promoting it across various media channels including digital and offline platforms.
• Brand Management - Ensure consistent and engaging brand positioning throughout the customer journey.
• Conduct market research, proposition testing, and competitive analysis to optimize brand messaging.
• Develop a yearly integrated marketing plan for the Vantage brand and execute it throughout the year.
• Drive preference and engagement by creating meaningful content tailored to the target audience.
• Create opportunities for the sales team through qualified lead generation, enhancing marketing funnel strategies including tradeshows, email campaigns, social media, and personalized messaging.

Remote

• Brand development: I was responsible for developing the strategy, including the creation of business and marketing plans for each brand, and overseeing the execution of tactics such as campaign execution and product.
• Led the global launch of the business.
• Conducted market research to identify segments and global opportunities for the brands to be launched.
• Played a strategic role in the Brand Bedrock process, contributing to the definition of the organization's mission, vision, beliefs, and values.
• Managed Social Media marketing and established guidelines for communication for each brand under the parent brand.
• Developed social media content strategy and was responsible for channel planning.

São Paulo Y Alrededores, Brasil

- Strategic leadership for Whirlpool, Kimberly-Clark, Nestlé, and General Mills accounts in LATAM and Brazil.- Management of media and production budgets for the fiscal year.- Overseeing online and offline production for each brand from the mentioned clients, encompassing digital platforms as well as traditional mass media vehicles such as Radio, TV, OOH.

São Paulo Y Alrededores, Brasil

- Strategic leadership for the Nestlé and Fonterra accounts.- Operational routine support to the director of account services and coordination in all activities related to the client DPA (Nestlé). Brands: Chamyto, Nestlé Grego, Chandelle, Ninho, Molico.- Interface with other internal departments of the agency and with client executives.- Schedule and.

São Paulo Y Alrededores, Brasil

- Strategic leadership for the account at the local and regional (LATAM) level.- Operational routine support to the director of account services and coordination in all activities related to the client Crest (Oral-B), with a high volume of the retail campaign.- ATL and Digital campaigns coordination.- Coordination of a Live session on Social Media for the.

São Paulo Y Alrededores, Brasil

- Regional Coordination to the client Mondelez (Old Kraft), brands Oreo and Club Social in Latin America.- Fee negotiation for each LATAM agency.- Strategic alignment and periodic reports of the following up to global directors in New York.- Adaptation and dissemination of Global Brand Equity of the brands to local markets and alignment and cohesive.

Madrid Y Alrededores, España

Coordination of advertising campaigns in Spain for important clients such as Ron Barceló, Asociación Española Contra el Cáncer, and the United Nations.

Madrid Y Alrededores, España

Coordination of after sales actions in the car luxury segment in Spain and Portugal.

São Paulo Y Alrededores, Brasil

- Operational Routine support to the director of account services and coordination in all activities related to the client Banco Santander, with a high volume of the retail campaign.- Interface with other internal departments of the agency and with client executives.

São Paulo Y Alrededores, Brasil

Operational Coordination of the activities of the client Lojas Pernambucanas (retail).

São Paulo Y Alrededores, Brasil

Support to the director of account services of the brands: Basf, Pfizer, Hypermarcas, Epson, Intel, Gusmão & Labrunie, Grupo GP, Merck Sharp & Dohme, UNIP, ZF Sachs, Suzuki, Schering Plough, Casa Cor, Cipasa.

São Paulo Y Alrededores, Brasil

Advisory services of strategic planning in corporative communication and business in sustainability and social-environment responsibility.

São Paulo Y Alrededores, Brasil

Active Internship, at the communication area

Postgraduate Degree, Marketing/Marketing Management, General

Postgraduate Degree, Marketing & Sales Management

Social Communication - Advertising, Marketing/Marketing Management, General

English As A Second Language

TOEFL (175)