Eduardo Bülau Henne Email & Phone Number

Madrid, Es

Vancouver, British Columbia, Canada

• Lead the evolution of the Vantage brand and market recognition, promoting it across various media channels including digital and offline platforms.• Brand Management - Ensure consistent and engaging brand positioning throughout the customer journey.• Conduct market research, proposition testing, and competitive analysis to optimize brand messaging.• Develop a yearly integrated marketing plan for the Vantage brand and execute it throughout the year.• Drive preference and engagement by creating meaningful content tailored to the target audience.• Create opportunities for the sales team through qualified lead generation, enhancing marketing funnel strategies including tradeshows, email campaigns, social media, and personalized messaging.• Implement Search Engine Optimization (SEO) and keyword development to drive better and more qualified traffic to the brand's website.• Support the customer journey and manage leads on CRM, filling the sales pipeline.• Execute collaterals including digital marketing and copywriting for blogs, email marketing, newsletters, website pages, and landing pages designed to attract new readers and deliver quality leads for sales.• Interface with key stakeholders to ensure content captures readers' interest and accurately promotes the brand message.• Develop effective sales materials such as brochures, datasheets, presentations, and videos.• Contributed to the brand winning 2 important awards in the attraction industry in 2022 (IMPACT AWARD & Brass Ring Award).• Develop and report periodic results to Vantage board members and parent brand WhiteWater.• Responsible for creating, executing, controlling, and reporting the brand's annual marketing strategy and tactics - both online and offline.

Remote

• Brand development: I was responsible for developing the strategy, including the creation of business and marketing plans for each brand, and overseeing the execution of tactics such as campaign execution and product launches.• Led the global launch of the business.• Conducted market research to identify segments and global opportunities for the brands to be launched.• Played a strategic role in the Brand Bedrock process, contributing to the definition of the organization's mission, vision, beliefs, and values.• Managed Social Media marketing and established guidelines for communication for each brand under the parent brand.• Developed social media content strategy and was responsible for channel planning.• Created detailed presentations and operating manuals to facilitate the onboarding of new clients and partners, ensuring compliance with established best standards and practices.• Supported the global brand function by leading tactical workstreams, coordinating communications planning, and managing deliverables.

São Paulo Y Alrededores, Brasil

- Strategic leadership for Whirlpool, Kimberly-Clark, Nestlé, and General Mills accounts in LATAM and Brazil.- Management of media and production budgets for the fiscal year.- Overseeing online and offline production for each brand from the mentioned clients, encompassing digital platforms as well as traditional mass media vehicles such as Radio, TV, OOH, Newspapers, and Magazines.- Organizing processes from client briefing to final material delivery and on-air campaign, including script development, production quotation, PO, pre-production meetings, and offline presentations.Two years dedicated to enhancing Whirlpool's brand power in Brazil, utilizing Kantar Milward Brown yearly measurement.- Received 6 Effie Awards for campaigns with Nestlé and Whirlpool.- Regularly developed new business proposals and negotiated fees for clients.- Implemented metrics and reporting systems to monitor departmental performance against established objectives.- Orchestrated a live and digital concert with two celebrities for the General Mills brand in Brazil during the pandemic.- Spearheaded the national Whirlpool Black Friday campaign, achieving challenging KPIs across all levels of the marketing funnel (awareness, consideration, conversion, and loyalty). The campaign was highly successful and resulted in Whirlpool being the most awarded brand at the Effie Awards in Brazil in 2021.- Held responsibility for brand equity, aligning with global guidelines for regional (LATAM) scale, and collaborated with regional marketing teams on global brand initiatives.- Developed strategic and tactical presentations for both internal departments and external clients.- Supervised the execution of numerous high-performing digital media campaigns across Google Adwords, Programmatic Media, and Facebook Ads, focusing on lead capture and conversion optimization.

São Paulo Y Alrededores, Brasil

- Strategic leadership for the Nestlé and Fonterra accounts.- Operational routine support to the director of account services and coordination in all activities related to the client DPA (Nestlé). Brands: Chamyto, Nestlé Grego, Chandelle, Ninho, Molico.- Interface with other internal departments of the agency and with client executives.- Schedule and organize campaigns in the Brazilian market.

São Paulo Y Alrededores, Brasil

- Strategic leadership for the account at the local and regional (LATAM) level.- Operational routine support to the director of account services and coordination in all activities related to the client Crest (Oral-B), with a high volume of the retail campaign.- ATL and Digital campaigns coordination.- Coordination of a Live session on Social Media for the "The Voice Brasil" Oral-B Sponsorship, in 2015. (13 episodes).- Interface with other internal departments of the agency and with client executives.- Regional Coordination to the client P&G, brand Crest (Oral-B) in Latin America.- Strategic alignment and periodic reports of the following up to global directors in New York.- Adaptation and dissemination of Global Brand Equity of the brands to local markets and alignment and cohesive construction in the Latin America region.

São Paulo Y Alrededores, Brasil

- Regional Coordination to the client Mondelez (Old Kraft), brands Oreo and Club Social in Latin America.- Fee negotiation for each LATAM agency.- Strategic alignment and periodic reports of the following up to global directors in New York.- Adaptation and dissemination of Global Brand Equity of the brands to local markets and alignment and cohesive construction in the Latin America region.- Use to work with other clients such as Boeing and Nivea, in Brazil, for 5 months.

Madrid Y Alrededores, España

Coordination of advertising campaigns in Spain for important clients such as Ron Barceló, Asociación Española Contra el Cáncer, and the United Nations.

Madrid Y Alrededores, España

Coordination of after sales actions in the car luxury segment in Spain and Portugal.

São Paulo Y Alrededores, Brasil

- Operational Routine support to the director of account services and coordination in all activities related to the client Banco Santander, with a high volume of the retail campaign.- Interface with other internal departments of the agency and with client executives.

São Paulo Y Alrededores, Brasil

Operational Coordination of the activities of the client Lojas Pernambucanas (retail).

São Paulo Y Alrededores, Brasil

Support to the director of account services of the brands: Basf, Pfizer, Hypermarcas, Epson, Intel, Gusmão & Labrunie, Grupo GP, Merck Sharp & Dohme, UNIP, ZF Sachs, Suzuki, Schering Plough, Casa Cor, Cipasa.

São Paulo Y Alrededores, Brasil

Advisory services of strategic planning in corporative communication and business in sustainability and social-environment responsibility.

São Paulo Y Alrededores, Brasil

Active Internship, at the communication area

Postgraduate Degree, Marketing/Marketing Management, General

Postgraduate Degree, Marketing & Sales Management

Social Communication - Advertising, Marketing/Marketing Management, General

English As A Second Language

TOEFL (175)