Eduardo Hernando

Eduardo Hernando Email and Phone Number

Global Sales and Marketing Director @ Sofiam Iberica
Madrid, ES
Eduardo Hernando's Location
Madrid, Community of Madrid, Spain, Spain
Eduardo Hernando's Contact Details

Eduardo Hernando work email

Eduardo Hernando personal email

About Eduardo Hernando

Experienced Managing Director, Head of Sales and Marketing in highly competitive and regulated FMCG businesses. Transformation and Financial acumen. Manufacturing and supply chain savvy. Proved track record in growing and downsizing organizations. Initiative and creative mindset in decision making processes. Organizational skills within uncertain and complex business changes.

Eduardo Hernando's Current Company Details
Sofiam Iberica

Sofiam Iberica

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Global Sales and Marketing Director
Madrid, ES
Employees:
27
Eduardo Hernando Work Experience Details
  • Sofiam Iberica
    Global Sales And Marketing Director
    Sofiam Iberica
    Madrid, Es
  • Maxam
    Global Sales & Marketing Director
    Maxam Apr 2019 - Present
    Sport Cartridges Business Unit (revenues 85 M €, sales to 100 plus countries, 5 international subsidiaries. World leader in the markets of sporting ammunition and B2B sales of powders, pyrotechnics and law enforcement products. • Sales management. Leading sales and marketing teams (28 people) in 7 countries. Planner of the Go-to-market strategy, business and customer development and budget definition. Forecasting and monthly closing. Staff reorganization and training. • Marketing: Design and implement Marketing Plans in segmented sales markets across the world. Market analysis & research. Brand development. Social media and communication. Product management and innovation in B2B, B2C and B2B2C marketing. • Member of Executive Committee and Maxam Group Shareholder. • Focus on international new ventures and alliances. M&A Analysis.Key Achievements:• Led decision making in Sales and Marketing resulting in 2019 EBITDA and gross margins above budget achievement due to price increase (8% average increase) and customer product mix improvement. • Massive Working Capital improvement due to new accounts and receivables management.• Turnaround business in the US: New go to market strategy, opportunities funnel management. 112% sales budget achieved in a market with oversupply having experienced staff shortages and operational difficulties. 18% price increase.• On line and Social Media strategy, content generation plan, customer engagement growth
  • Eley Hawk Limited
    Managing Director
    Eley Hawk Limited Jan 2015 - Present
    Birmingham, Reino Unido
    Prestige FMCG company in a highly competitive and regulated market.Managed the business during a complex transformational sales and operations process. +30 employees/ 2 shifts manufacturing business. +£10M turnover in the UK. International growth and solid support to Headquarters.Increased Ebitda by 45% CAGR with sustained business growth and cash generation. Year on year added value to stakeholders.Proven track record in cost saving, business resizing, relocation, hiring, headcount/team organization and business boosting.Financial acumen with UK accountability, corporate reporting and accounts consolidationExceeds appraisals in personal management valuation by HR department. Selected for the in-house Talent, Leadership and Spokesperson program. Evolved marketing from offline to a comprehensive integrated digital strategy campaign.Successful from R&D to completion and launch of new products to the market. 2017 Industry Award Winning Product of the Year. Skilled in Lean manufacturing, industrial excellence system, demand planning & warehouse management.Outstanding achievement of an outbound and next day service. Warehouse layout and orders picking efficiency.Multi-cultural team management & communications skillsLeading safety excellence at all levels of the organization. Strong focus on Health & Safety & Environment.
  • Maxam
    International Sales Director & Logistics Supervisor
    Maxam Dec 2005 - Jan 2015
    Madrid Y Alrededores, España
    Defined the sales and marketing strategy with our 70 different countries/importers.Project Manager in 3 Joint Ventures in Turkey, Bolivia and Kazakhstan. Financial accounts control, sales strategy and operationsManaged a multicultural (USA, UK, Italy, France and Spain) sales force.From concept to completion of product launch B2B and B2C.Logistics operations supervisor. Negotiations with international freight forwarders. Member of the Merge & Acquisitions and of the Marketing CommiteesCompany representative at the Board of the legislative Committee at the European Industry Association.Minority shareholder of Maxam Group
  • Garcia-Carrion
    Export Manager
    Garcia-Carrion Jan 2002 - Dec 2005
    Madrid
    Responsable de ventas de vinos de D.O. y bebidas no alcohólicas en: Francia, Benelux y África. Creación y gestión de clientes en los mercados mencionados.Establecimiento de estrategias comerciales.Realización de viajes de prospección y relación con clientes foráneos.Coordinación y asistencia a ferias nacionales / internacionales.
  • International Institute Of Management Resources Sl
    Strategy Consultant
    International Institute Of Management Resources Sl Jan 2000 - Dec 2000
    Europa
    Desarrollo de los siguientes proyectos : Alstom T&D : Departamento comercial y compras. Delegación en Madrid. Peugeot : Gestión de operaciones y coaching del personal. Metz,FranciaAnalista de los siguientes proyectos:Tati : Centros Comerciales. Deficiencias en los abastecimientos. Optimización de costes en la sede. Desarrollo de nuevas técnicas de venta al público. París, Francia.LuK : Crecimiento mostrando desequilibrios organizativos y operacionales. Hückeswagen, Alemania.

Eduardo Hernando Skills

Estrategia Empresarial Plan De Negocio Estrategia De Mercadotecnia Liderazgo De Equipos Curso Superior De Direccion De Comercio Exterior Estrategia

Eduardo Hernando Education Details

Frequently Asked Questions about Eduardo Hernando

What company does Eduardo Hernando work for?

Eduardo Hernando works for Sofiam Iberica

What is Eduardo Hernando's role at the current company?

Eduardo Hernando's current role is Global Sales and Marketing Director.

What is Eduardo Hernando's email address?

Eduardo Hernando's email address is ed****@****ail.com

What schools did Eduardo Hernando attend?

Eduardo Hernando attended Iese Business School - University Of Navarra, Freie Universität Berlin, Universidad Autonoma De Madrid.

What skills is Eduardo Hernando known for?

Eduardo Hernando has skills like Estrategia Empresarial, Plan De Negocio, Estrategia De Mercadotecnia, Liderazgo De Equipos, Curso Superior De Direccion De Comercio Exterior, Estrategia.

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