Eduardo Maiza

Eduardo Maiza Email and Phone Number

Experiences and Partnerships Director @ UMusic Hotels
Madrid, ES
Eduardo Maiza's Location
Madrid, Community of Madrid, Spain, Spain
Eduardo Maiza's Contact Details

Eduardo Maiza personal email

About Eduardo Maiza

I am a professional specialized in the commercial side of events, focused on the implementation of sponsorship projects as well as brand partnerships. Throughout my career, I have worked with some of the most recognized multinationals in the entertainment and music industry, such as MTV, Nickelodeon, Universal Music, HBO (WarnerMedia), and Parques Reunidos.My focus is always on achieving tangible results, leading teams to success, and continuously improving client experience and relations. With a solid academic background, including a Master’s in Marketing and Commercial Management from ESADE, and fluency in both English and Spanish, I bring a global and strategic vision to every project I lead.

Eduardo Maiza's Current Company Details
UMusic Hotels

Umusic Hotels

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Experiences and Partnerships Director
Madrid, ES
Employees:
62
Eduardo Maiza Work Experience Details
  • Umusic Hotels
    Experiences And Partnerships Director
    Umusic Hotels
    Madrid, Es
  • Umusic Hotels
    Experiences & Partnerships Director
    Umusic Hotels Oct 2023 - Present
    Madrid, Comunidad De Madrid, España
    Strategic Alliance Management: Identification, establishment, and maintenance of strategic partnerships with key clients, from a corporate perspective. Working on Spain, US & Brasil markets.Immersive Experience Design: Creation of music and entertainment experiential initiatives that deeply connect with our target audience, increasing room nighs occupation, ADR and a high level of customer engagement.Performance Measurement: Definition of key performance indicators (KPIs) to evaluate the effectiveness of campaigns and initiatives. Analysis of data and market trends to make informed decisions, continuously optimizing marketing efforts.
  • Proactiv Entertainment
    Brand Partnership Director
    Proactiv Entertainment May 2022 - Sep 2023
    Madrid, Comunidad De Madrid, España
    Development and Execution of Sponsorship Deals for company events in Spain, including Disney On Ice, Christmas Garden, Ciutat Festival, among others events.Brand Relationship Management: Establishment and maintenance of partnerships with high-profile brands such as CaixaBank, Air Europa, Heineken, Coca-Cola, and more. Ensuring strategic alignment between brands and events, maximizing visibility and the impact of collaborations.Strategy and Coordination: Implementation of integrated strategies for sponsorship activation, ensuring a cohesive and valuable experience for both sponsors and the audience.
  • Paramount
    Events & Sponsorship Manager Iberia
    Paramount Jul 2018 - May 2022
    Madrid Y Alrededores, España
    Event Coordination: I led the development and execution of music and entertainment events for brands such as MTV and Nickelodeon, consistently achieving sold-out shows with audiences of up to 65,000 people and significantly enhancing attendee experience at events like MTV EMA Bilbao and Seville.Sponsor Relations: I managed relationships with key sponsors, successfully achieving multi-activation collaborations with partners such as Vodafone, BMW, El Corte Inglés, and San Miguel.
  • Virtual Emotion
    Businness Development Manager / Cofounder
    Virtual Emotion Oct 2015 - Oct 2017
    Madrid Y Alrededores, España
    Startup Launch: As a co-founder, I defined the product and business plan for the 360 and Virtual Reality startup, leading the go-to-market strategy.
  • Parques Reunidos
    Media & Partnership Manager
    Parques Reunidos May 2014 - Jan 2017
    Madrid Area, Spain
    I was in charge of the Sponsorship channel with partners of the compnay, including closing and developmet of sponsorship programs for brands like Samsung, Sony Mobile, Playmobil, Vodafone, Banco Popular, etc. within the 15 Spanish parks of the company. Also managed the Promotional Channel (tickets sold with a discount thorough partners) from Headquarters point of view, including the negotiation and execution of promotions with partners as McDonalds, Gas Natural, La Caixa, Lets Bonus, Paypal, etc.
  • Yoc Ag
    Account Director
    Yoc Ag Sep 2011 - Mar 2014
    Madrid Area, Spain
    Key Account Management: I led the relationship with three of the largest media agencies in the local market (GroupM, Carat, Havas) and their main clients, such as Disney, Kia, and Alcatel, successfully doubling the revenue from these clients within two years.Mobile Advertising Strategy: I implemented effective strategies for display and performance campaigns on mobile networks, consistently exceeding quarterly and annual sales targets.Business Development: I identified new business opportunities within the mobile advertising market, contributing to the company’s growth and positioning YOC as a leader in its sector.
  • Viacom
    Head Of Sponsorship And Special Actions
    Viacom Feb 2006 - Dec 2010
    Madrid Area, Spain
    Innovation in Non-Conventional Advertising: I designed and sold non-conventional advertising products for Viacom’s three brands in Spain (MTV, Nickelodeon, and Paramount Comedy), tripling sponsorship revenue over three years.Team Management: I supervised a team consisting of three in-house coordinators and over 10 freelancers, ensuring the efficient and effective execution of advertising campaigns.Music Event Development: I created a series of high-impact music events, culminating in the organization of the MTV Europe Music Awards in Madrid, which significantly elevated the brand's profile in the region.
  • Nickelodeon
    Marketing Manager
    Nickelodeon Oct 2004 - Feb 2006
    Madrid Area, Spain
    Kids Channel Launch: I led all marketing and event activities for the children’s channel, including the planning and execution of the launch plan in Spain, resulting in a rapid audience acquisition and significant brand recognition.Marketing Plan Management: I created and managed the annual marketing plan, supervising a team of two people and maintaining budget control, successfully optimizing resources and maximizing the impact of advertising campaigns.International Coordination: I collaborated closely with the international headquarters to align local marketing strategies with global ones, ensuring consistency in brand communication.
  • Bancotel
    International Product Manager
    Bancotel Oct 2003 - Sep 2004
    Las Rozas De Madrid Area, Spain
    .
  • Mtv Spain
    Marketing Executive
    Mtv Spain May 2001 - Sep 2003
    Madrid Area, Spain

Eduardo Maiza Skills

Media Agencies Team Building Cpl Cpa Mercadotecnia En Medios Sociales Performance Based Marketing Estrategia Virtual Teams Events Key Account Management Account Management Mobile Marketing Estrategia De Mercadotecnia Digital Media Business Development Market Research Medios Digitales Team Management Brand Communication Digital Marketing Advertising Integrated Marketing Promotions Team Leadership Seo Strategy Media Planning Sales Management Publicidad Mobile Applications Spanish English Trade Marketing Marketing New Business Development Cpd Event Management Marketing Digital Product Management Social Media Marketing Creative Direction Kpi Reports Sem Management Product Development Television Marketing Strategy Direct Client Interaction Cost Per Lead Sponsorship Spanish

Eduardo Maiza Education Details

Frequently Asked Questions about Eduardo Maiza

What company does Eduardo Maiza work for?

Eduardo Maiza works for Umusic Hotels

What is Eduardo Maiza's role at the current company?

Eduardo Maiza's current role is Experiences and Partnerships Director.

What is Eduardo Maiza's email address?

Eduardo Maiza's email address is ed****@****ail.com

What schools did Eduardo Maiza attend?

Eduardo Maiza attended Esade, Universidad Metropolitana.

What are some of Eduardo Maiza's interests?

Eduardo Maiza has interest in Technology, Politics, Environment, South America, Travels, Science And Technology, Music, Bass Player, Africa, Movies.

What skills is Eduardo Maiza known for?

Eduardo Maiza has skills like Media Agencies, Team Building, Cpl, Cpa, Mercadotecnia En Medios Sociales, Performance Based Marketing, Estrategia, Virtual Teams, Events, Key Account Management, Account Management, Mobile Marketing.

Who are Eduardo Maiza's colleagues?

Eduardo Maiza's colleagues are Carlota Martínez Robles, Stefan Andres Garcia Schober, Guillermo Rozas Elías, Mirtha Rejala, Francesc Beltran Liarte, Laura Saiz Velasco, Lucio Ferraro.

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