Proactiv Entertainment

Proactiv Entertainment is Spain’s leading producer and promoter of large-scale shows, international exhibitions and music concerts. Headquartered in Barcelona, with offices in Madrid and Dubai, we have more than 37 years of experience in the entertainment sector. We are currently expanding our presence in the Asia-Pacific region, strengthening our international positioning. Our three solid business lines are the production and creation of live events, exhibitions, and music concerts. Our projects include shows with major brands, recognized nationally and internationally, such as Disney On Ice, Harlem Globetrotters, Walking Among Dinosaurs, and the musicals Disney's The Lion King and Hamilton. We have also produced successful exhibitions such as Meet Vincent van Gogh, The Art of the Brick, Barça the Exhibition, Secret Garden, Jurassic World By Brickman, and Mundo Pixar. When it comes to music, in addition to producing concerts for top artists, we also offer booking and management services to other promoters and record labels. Internationally, we have successfully replicated our model in the United Arab Emirates, Latin America, and Europe, where we also organize and produce original shows for all audiences. In Barcelona, we own the Inmersa space, a new venue for creative experiences spanning more than 3,000 m².