Eduardo Marisca Email & Phone Number

Consultor de estrategias de gestión del Retail para la Alta DirecciónAnálisis y Gestión de la Tasa de ConversiónStaffing DinámicoDiseño del Perfil Brandeado del vendedor ideal, BrandProfilingDiseño de canales de Venta Mayorista y On LineModelado de equipos de ventas B2c y B2BOptimización del uso de Social MediaCapacitación a al grupo de Supervisión y VentasÚltimos Proyectos•Cadena de Retail a nivel Lima con tiendas en mercados emergentes con transito diario superior a 2,000 visitantes•Cadena de Retail a nivel país con más de 40 tiendas en Centros Comerciales vendiendo productos de apparel y moda casual orientados a un grupo Millenial, con fuertes marcas concepto de alcance mundial. •Cadena de Retail a nivel país con más de 12 tiendas en Centros Comerciales vendiendo productos de vestir moda fast fashion orientados a un mercado femenino emergente Gen X . •Cadena de Retail a nivel Lima con más de 20 puntos de venta en pasillos de tiendas departamentales y en Centros Comerciales vendiendo productos de diseño moda orientados a un grupo femenino emergente Gen X. •Cadena de Retail a nivel país con más de 12 tiendas en Centros Comerciales vendiendo productos accesorios orientados a un grupo femenino emergente•Cadena de Retail a nivel país con más de 70 tiendas con una tasa de crecimiento de dos dígitos.• Canal de ventas de software de TI, • Empresa proveedora de equipos y vehículos para minería, con operaciones de ámbito nacional • Grupo asesor Tributario Lima• Empresa de publicidad exterior, operaciones a nivel país.

Perú

Advisoring• Large country wide Retail with more than 50 stores and two digit growth rate, retail strategic consultant and sales team enhancement with deep training both front line and middle management.• IT Software chanell, sales team building including Selection, Recruitment and Solution selling Training.• Mining supplier company, country wide operations, sales team enhancement and Solution selling Training.• Tax advisory group ,sales team enhancement, Solution selling training and sales management.• Country wide billboard advertising company, sales team enhancement, Solution selling training and sales management. Projects: Research socio cultural, economic, and lifestyle elements in the project influence area and pre-existing conditions to fix the business impact, effects and consequences of the build and operation of a commercial development in the area.Isolate and predict the interactions between the project and social/business environment in which the project will be installed that could have consequences that affect the commercial viability and determine suggested mitigation measures to be included in the project final design to reduce negative impacts and enhance positive impacts. • Commercial Impact Analysis, Lima, Electronic Mall• Commercial Impact Analysis, Chiclayo, Mall Salaverry• Commercial Impact Analysis, Huaral, Strip Center• Commercial Impact Analysis, Lima, Strip Center Faucett• Commercial Impact Analysis, Chiclayo, Strip Center Leguía• Commercial Impact Analysis, Chiclayo, Strip Center Santa Victoria• Commercial Impact Analysis, Lima, Mall Ventanilla• Commercial Impact Analysis, Lima, Centro Empresarial, Orrantia• Commercial Impact Analysis, Chiclayo, Strip Center Villareal• Commercial Impact Analysis, Lima, Centro de Convenciones San Miguel• Commercial Impact Analysis, La Perla, Hotel development

ViaMobilis ( www.viamobilis.com) is a Consultant & Marketing Research company focused in Latin America markets, looking to provide Business Development Services & Goto Market strategies for foreign companies launching operations in LATAM.. This position includes intense travel across LATAM to build and operate a partners network and deep emerging markets knowledge.viaMobilis build bridges between multinational companies for a smooth landing in Latin America, getting advantages in emerging market segments developing Marketing Scouting, Landing & & FirstFrontier programs.

Keynote speaker, performing state-of-the-art presentations, workshops and training sessions on marketing, Service and Experience design; large amount of seminars developed in Peru and Chile focused on Service, Retail, Hotel & Hospitality business. Professor Postgraduate School University UPC, teaching Strategy for Develop Hospitality Business, elected best professor in 2009. Develop training programs for University UCIK, Interbank bank in Trujillo, Cusco and Ica, Plaza Vea Supermarkets.Retail Training conferences for Real Plaza Malls in Lima, Trujillo, Chiclayo, Huancayo. Cyber Plaza Mall in Lima, Centenario Malls in Piura, Ica, Huacho among others.Hospitality Training program in very large Hotels in Peru and trough UPC for Promperu on Tourist Business Develop in Ica, Arequipa, Cajamarca, Ayacucho, Puno, Pucallpa and Lima and trough Achiga in Santiago, Chile.Teach University courses on UPC, Universidad de Lima, Universidad del Pacífico, PUCP, UPSMP,UPAGU.Key note speaker with 23 year’s experience on corporate training events

Peru & Chile

Digitex (www.grupodigitex.com), multinational company with 23 operational sites on seven countries with more than 15,000 employees, build millions Customer Experiences every year supported in state of the art VOip, Unified Communications and Networking, In Digitex as Business Deveopment Managaer was in charge of develop IT sales strategies & business models for IT División en Peru and Chile, build a supplier framework, negotiating products and sales terms, create a IT Solutions portfolio, and select, train and manage sales groups both in Lima and Santiago.

Latam

Network 1 International (www.network1i.com), Focus in structure, negotiate and manage strategic alliances with mayor IT brands IBM and AVAYA and alliance startup process with Network1 local operations through LATAM, getting for Network1 distributor agreements with Avaya for Peru, Chile and Colombia and with IBM for Peru and Argentina. Developing a sales model to recruit new channels, lead generation and Command & Control in the sales process focused on Geo expansion. Business meetings in Argentina, Chile, Colombia, Mexico and Peru to present and negotiate agreements and conditions.

Lima, Peru

Network 1 International (www.network1i.com), Value Added Distributor (VAD) based on Brasil, operating across LATAM in Networking and Security appliances and Internet back bone structure getting the market through channels. As Director for Peru and Bolivia, was In charge of Commercial operations to sold selected IT brands using a Solution Selling approach and develop Geo expansion programs. In 2012 get an important pipeline growth, sales improvement and recruited selected Channels. Builder of Peru Sales Team comprising Selection, Recruitment, Trainning and Coaching.

Manpower (www.manpowerperu.com.pe ) a world leader in people management. As consultant in charge of Strategic Management for Sales & Promotions Division, comprised all Trade marketing operations country wide for big consumer brands like Nestle, Sony, Nextel, Philips with nearly thousands promoters working in Department Stores, Supermarkets, Retail Stores and other POS, generating Horizontal distribution strategies, marketing analysis and sophisticated Channel Management controls to optimize visibility and sales in POS and create RPO, (Recruiting Process Outsourcing) for large recruiting process, BPO and BTL activations for a sort of products food, non foods and high tech oriented to consumer markets. Develop Training programs bases on new strategic concepts like collective intelligence and swarm productivity.

Former Pressto Peru Marketing and Development Director, later General Director in charge of lead development process and operations for stores country wide. Growing from 15 stores to 29 stores in six months, reaching 20 % sales growth rate develop a Geo expansion strategy opening stores in Arequipa, Chiclayo and Trujillo. Deeply involved in create marketing strategies in emerging market segments developing emotional connections with new Low Income Customers.

Syntax Groups Corp (www.syntaxgroups.com) is a Los Angeles based company, manufacturer of Notebooks, LCDTV and other IT products, the position includes build a Channel network to distribute, sell and services Notebooks and LCDTV´s in Latin America, focused in Chile, Argentina and Peru. Positioning Syntax laptop in Falabella stores across Chile.

Intel Corp. world largest semiconductors maker (NYSE: INTC) (www.intel.com) as a former Intel Country Rep, was in charge of Peru Marketing Develop, and IPI (Intel Product Integrator) programs growing the number of register IPI´s by 3 times. Acting as liaison between Intel and Multinational Distributors and Government authorities. Responsible for the coordination of all activities related with Mr. Craig Barrett’s, then-Intel CEO, visit to Peru, for two consecutive years. Activities included operations, marketing and security issues, gathering 1800 entrepreneurs in a keynote speech and 1:1 meetings with top government and corporate leaders. Head of negotiations with Telefonica (NYSE: TEF) to reach and implement a collaboration agreement for market development, and for the building of a digital content laboratory on the Universidad Nacional de Ingeniería (National Engineering University) for website development, and an Internet Service Provider Lab on Universidad de Lima (University of Lima). Main focus on seeking new business opportunities and development of business plans for Intel approval. Liaison between Intel and government institutions and authorities to discuss Internet-based educational programs. Work with distribution channels, Intel Product Integrators, corporate and government in event marketing programs directed to meeting brand-building goals.

First Executive Director, build the Strategic Plan for Advisory Services Branch, and responsible for start up procedures. Head of Oficina de Servicios Academicos, designer of Registration procedures