En mi rol como Content Marketing Manager en ISDI, lidero la estrategia de marketing de contenidos con un enfoque claro en la generación de leads de alta calidad.Me encargo de la gestión de la web y las redes sociales, optimizando cada canal para maximizar nuestro alcance y engagement. Además, dirijo un talentoso equipo responsable de la creación de videos, diseño gráfico y producción de contenidos, asegurando que cada pieza comunique eficazmente nuestra propuesta de valor.Utilizo tecnologías avanzadas y herramientas de inteligencia artificial para mejorar continuamente nuestros procesos y resultados, posicionando a ISDI como líder en transformación digital y nuevas tecnologías.

Reportando al CEO de la empresa, mi función es asegurar la correcta operación de la empresa facilitando la comunicación entre los miembros de la misma, gestionando los proyectos asignados y organizando los documentación referentes a la empresa, sus empleados y proveedores. Asimismo, gestionar y planear los Consejos de Administración y otros eventos que permiten el correcto funcionamiento de la misma. Elaborar estrategias, implementar y supervisar procesos para aumentar la productividad y el crecimiento.

I was in charge of planning and implemented a cohesive Social Media Strategy to promote the candidacy of Madrid's Paisaje de la Luz to enter the list of World Heritage Sites

Responsable del relanzamiento de laInformación.com como un medio de comunicación especializado en contenido económico. Esto incluyó el total rediseño del sitio, cambio de CMS, migración de contenidos y una nueva estrategia comercial que se ajustara al nuevo público. Durante este periodo, el crecimiento de usuarios activos paso de 800 mil a 3 millones (Comscore - Mayo 2019)Responsable del Roadmap de Producto, cuyo foco era alcanzar los objetivos anuales de los KPI identificados como prioritarios - principalmente relacionados con el numero de usuarios especializados y aumentar la cantidad de contenido que consumen. Encargado de poner en marcha, desde el punto de vista de producto, una revisión de todos los espacios publicitarios, con el objetivo de identificar oportunidades de crecimiento y desarrollo, como resultado la Viewbility de los espacios publicitarios creció hasta un 30%.

Established regional strategies for the international launch of new products and new features, partnering with international cross functional teams and other external facing teams. Defined product launch readiness and success metrics in coordination with global and regional stakeholders.Developed business cases for new regional product opportunities or entry strategies. Understanding the competitive landscape, customer segmentation and customer satisfaction drivers in the EMEA and other International regions. Defined product-level and feature-level messaging platforms to be used by Consumer Marketing, B2B Marketing and PR to inform outbound communications programs.Defined in-product marketing strategy and messaging including: on-boarding, user education / tips, feature nomenclature, in-product help / tutorial requirements, feature tours, etc.Tracked consumer feedback, customer care, customer satisfaction, dashboards and metrics to measure success and engagement of new and existing features and functionalities.

Served as business owner for the Spanish Apps and Communication products, mainly Y! Messenger and Mail, monitoring, understanding and reporting on the products lines. Developed a deep understanding of competitive landscape, market and technology trends, customer segmentation, and user needs as input to product strategy and go to marketDeveloped and executed project plans for the launch of new products and developing marketing initiatives coordinating with cross-functional teams (Editorial, Legal, PR, Sales)Coordinated the B2C Marketing strategy for the communication products within the Yahoo! Network and external sites and owner of the Yahoo! Mail Blog for Yahoo! Spain. (http://ymailes.com/)Monitored and analyzed users feedback, finding trends and areas of improvement.

Responsible for the establishment and acquisition of partnerships and new clients for the Shopping and Cars channels. Negotiation of commercial agreements with medium and large size clients. Coordinate with the Technical and Production team their integration in to the Kelkoo platform. Handled a portfolio of 100 clients, following their day to day requests. Lead, along with the Marketing team, the implementation of the SEO and SEM campaigns in order to increase the clients’ commercial resultsSupport and optimization of the performance of their campaign by providing regular analysis and information. Elaborated strategic action plans in order to achieve my personal and companies’ objectives.

Took a lead role in developing and managing the relationship with the European Legal, Public Policy, PR departments and other Business Units and stakeholders across Europe. Created business insights reports for the Advocacy group: regression analysis, root cause analysis and performance tracking. Drove and improved Customer Satisfaction rating through performance of quality monitoring and calibration, ongoing refinement of Advocacy Processes; devising action plans for long-lasting improvements. Managed highly sensitive and confidential information; dealing with high risk escalations and cross-departmental investigations. Coordinated Calibration Calls between the Yahoo! and Vendor’s teams. Acted as liaison with all International/Global Advocacy Teams sharing best practices.