Criador do Big Creative - O único curso especializado em Criação de Roteiro Publicitário

We are Lunatique. A studio that creates and produces trailers, promos and digital shorts.We don't believe in cookie-cutter productions.We believe in communication with soul, identity, and personality.That's why we handcraft each of our trailers. Each of our promos. And each of our digital content, uniquely for your story and audienceBecause every story deserves to be well told.Let's create together!

Senior Copywriter

Working for Discovery Networks, I built their On Air Department in the region and made their 7 brands even more relevant to their audiences.

(Previously known as EURO RSCG) Responsible for the creation of concepts, spots and integratedcampaigns for Havas local and global clients, such as Reckitt Benckiser, Citroën, Danone, Pernod Ricard, Air France and Accor.

Worked with some of the top talents in both the Latin American and U.S. broadcast industries at the highest- rated channel in its segment (Cartoon Network Latin America). Developed a priceless know-how and unique way of seeing the entire broadcast industry. Developed an expertise in broadcast communication and in promoting shows with different target audiences and content, under the same brand image. Developed original concepts, wrote scripts, supervised production teams, directed talent… Show more Worked with some of the top talents in both the Latin American and U.S. broadcast industries at the highest- rated channel in its segment (Cartoon Network Latin America). Developed a priceless know-how and unique way of seeing the entire broadcast industry. Developed an expertise in broadcast communication and in promoting shows with different target audiences and content, under the same brand image. Developed original concepts, wrote scripts, supervised production teams, directed talent, co-directed animation and live-action, worked with designers, travelled throughout the region to oversee shootings, worked side-by-side with post production houses, and ensured that original ideas were executed to excellence. Show less

Reported directly to the agency’s president. Created and supervised a series of special projects, such as the global TV spot that launched Fanta World in more than 40 countries and the global Motorola TV spot, starring Fergie (Black Eye Peas) and directed by David LaChapelle.

Created the concept “Knowledge Transforms” which won the creative pitch and brought the Senac University account to the agency. As team member, won the LG Electronics account; increasing the agency’s profits by 50%. Main copywriter for the Citroen Automotive account, being responsible for the launch of several cars in Brazil.

In just one year, won 20 creativity awards and was part of the team that won 4 creative pitches, bringing 4 new clients to the agency: Rio de Janeiro’s Government, Eletrobrás, FGV and Mundo Verde.

Main copywriter for the NET account (the number 1 cable television operator in Brazil and the largest of Latin America). Created the award-winning campaign which launched the first martial arts TV channel in the country: Premiere Combat.