Wrote over 100 articles and a book on the science of willpower through the stories of some of the greatest heroes throughout history.

We build products that help individuals practice the behaviors that grow themselves and their companies.

Started a company focused on helping industry experts turn their advice into practical applications to help people implement their advice over the long-term.Skills and ResponsibilitiesProduct: Working directly with TED Talk speakers to turn their books, workshops, and consulting advice into step-by-step applications.Sales: Established partnerships with TED Speakers and Organizers to help audiences take action on the advice of the speakers.Marketing: Developed an action-oriented content strategy using articles, maps, and podcasts to provide actionable advice from the expert we work with.

I work with new products and services to establish go-to-market strategies. I focus on building thought leadership in the market through effective content marketing strategies with an emphasis on SEO.

Cardoona enables restaurant managers to make better purchasing decisions by monitoring and tracking price lists from their vendors. Restaurants can significantly increase their profitability by streamlining food purchases, which can easily constitute up to 40% of their total costs. Cardoona alerts restaurants when prices change on any of their items, and they can also log in to view trends on items, helping them better understand the big picture. Cardoona works for small cafes and wide-reaching restaurant groups - analyzing all vendor pricing from national broadliners to local purveyors. Cardoona is founded on the Lean Startup methodology and was awarded second-place in the 2012 Chicago Lean Startup Challenge.