Edurne Benito Antolín Email & Phone Number

Peru

Perú

Carabelae is a digital marketing boutique specialized in digital traffic acquisition strategies and in-company digital training with customers in Spain, Chile, Colombia, Mexico and the United States and in a wide range of industries: telecommunications, insurance, retail, travel, media. 90% of our client portfolio comes on the recommendation from other clients satisfied with our work:- Maximized ROI through paid search & PPC management services- Improved natural search engine visibility and increased traffic quality, leading the Search Engine Optimization strategy- Led the digital transformation of listed companies and help them on their transition from an off line world to a complete digital transformation, taught digital strategies to a wide range of teams, from C-level to supervisors- Trained small companies helping them to get the most of digital tools and serve as trusted advisor to startups

Chile

- Led cross-functional and multicultural teams to improve online sales and marketing initiatives for Falabella.com in Chile, Colombia, Argentina and Peru - Defined the strategy to optimize digital presence in LATAM- Performed digital investment analyses and measured business impact of innovative global retail marketing strategies- Implementation and development of cutting edge technologies in digital campaigns to improve marketing ROI- Managed big data and business insights to transform massive marketing campaigns into personalized customer experiences using A/B testing and consumer segmentation to accelerate new client acquisition- Led business transformation, managing projects to attract customers through cost-effective traffic sources such as Search Engine Optimization (SEO)- Led annual digital summits with S.AC.I Falabella’s business units in order to find digital synergies within the group and share tactics and digital knowledge among all the group’s companies

- Led and coordinated Prisa’s Search strategy, found synergies within the Group & defined crossover Search projects- Developed strategies to monetize Prisa’s online content through SEO and advertising solutions like Adwords- Communicated search trends, explored search marketing solutions, provided market insights and trained teams in Latam and Spain to optimize the search campaign budget and increase revenues- Coordinated workshops with strategic partners & technology providers like Google in order to implement opportunities and solutions for our Business Units

- PPC budget management: Responsible for creating, managing and optimizing campaigns on Google Adwords - Analysis of statistical data trough measurement tools (traffic, searches, unique users, conversion ratios) identify opportunities and define strategic campaigns - Define and execute traffic generation strategies, based on advertising campaigns (CPM, CPL, CPC, Affiliate programs, Online Newsletters) - Development of studies based on consumer trends, seasonality of user needs, changing market trends, communicate internally and externally the most relevant conclusions- Analize online advertising products and technologies in order to find the solution that best fits our business plan

- Creation and implementation of the strategy and media plan for the Johnson&Johnson account (Press & TV)- Optimizing advertising investment by planning and monitoring the campaigns- Analyze campaigns results, developing assessments and improvement proposals- Benchmarking: control and monitoring of competence

Madrid Y Alrededores, España

- Developed studies based on consumer trends, seasonality of user needs, and changing market trends, communicating the most relevant conclusions, internally and externally.- Analyzed online advertising products and technologies to find the solution that best fit our business plan.

Global Executive Mba 2019, International Business

Licenciatura Investigación Y Técnicas De Mercado

Licenciatura En Publicidad Y Relaciones Públicas