Edward Bambara Email & Phone Number

New York, New York, United States

Utilizing the power of data analytics to interpret customer engagement and purchase activity to make better business decisions.

Melville, New York

Analyzed professional/consumer sentiment and marketing campaign effectiveness for multiple product lines across several social media platforms including: Facebook, Instagram, YouTube, Twitter and Reddit and other online sources including forums and ecommerce sites. Searched for potential “risk” discussion towards Canon and their products. Created custom data queries (1-2 per week) to capture the voice of the customer on Canon and competitor products as well as other special reports such as investigating consumer purchasing patterns during the COVID-19 pandemic. Escalated and reported product problems or customer feature requests to product planning and engineering teams. Authored and edited weekly (product problems or complaints) and monthly (feature requests, competitor product opinion) customer sentiment executive summaries for C-level executives and engineers. Interacted with outside data vendors (Talkwalker, Tracx, Digimind) on a weekly basis.Select Accomplishments: • Authored 1-2 monthly consumer sentiment reports for Canon and competitor (Sony, Nikon, HP, Epson) products• Converted hundreds of consumer reviews and article comments into PowerPoint insights presentations each month • Designed, created and maintained data visualization dashboards highlighting industry trends on a monthly basis• Collaborated monthly with multiple cross-team members to construct multi-faceted custom reports• Tested several Social Media, Voice of Customer and Web Analytics platforms to determine the best fit for Canon• Analyzed NPD printer and lens weekly syndicated POS reports and shared key findings with multiple teams• Presented industry insights quarterly to key executive, marketing, customer service and other internal teams• Designed and coded 100+ Boolean queries in Social Media Listening platforms including Talkwalker and Digimind• Restructured weekly competitor insights report formatting to improve stakeholder engagement and readability

Greater New York City Area

Managed overall data quality of home environmental appliances and major domestic appliances. Authored and approved monthly executive summaries and weekly/monthly sales data reports for clients. Provided process improvement instruction to help other team members improve their workflows. Approved weekly/monthly data on home improvement, home textiles and small appliance categories as needed. Increased data integrity by implementing numerous quality checks into normal data production process. Improved client satisfaction by adding several requested category attributes. Coded hundreds of un-coded attribute values in key categories to enhance category database effectiveness. Saved many work hours by performing data checks during the transition to an improved data delivery system

Greater New York City Area

Managed between 5-10 incoming data inquiries per week from client facing team members located in US, Japan and Korea. Primary contact for managing delegated data quality inquiries. Approved and ensured POS data quality of 40 Consumer Electronics and IT categories for global multi-million dollar clients. Developed intelligence reports to provide new product insights and highlight social media trends. Spearheaded creation of new category databases to account for an evolving marketplace. Maintained tight deadlines and performed numerous quality checks while transitioning to a new production system.Select Accomplishments: • Improved client response times by several hours by becoming the point person for incoming data inquiries • Successfully conceived and implemented training program for 20+ US, Japanese and Korean client facing team members on improved incident tracking system• Mentored and onboarded 10 new employees on NPD database systems after competitor acquisition • Championed overhaul of TV category group attribute structure to properly capture changes in the market• Increased Audio category coverage 15% by creating Satellite Radio and Personal Digital Player Acc. databases• Enhanced data quality by updating channel sizing databases yearly for Retail/Commercial/Distributor channels • Led several onsite and remote client training sessions on the use of proprietary NPD data query software

Greater New York City Area

Performed numerous quality checks during migration to new data production system. Assured data integrity in new online data query tools. Primary contact for client facing representatives in Japan. Mentored new employees on NPD database systems after corporate acquisition of a primary competitor.

Greater New York City Area

Spearheaded creation of new category databases. Became NPD client representative for several key clients. Participated as part of a larger group developing new products. Increased responsibility by taking over data approval process of Audio/Video & Telecom categories.

Greater New York City Area

Took over retailer universe database management. Approved monthly category reports for IT categories. Led new category database projects from the ground up. Participated in client visits and trained multiple new Fortune 500 clients on use of proprietary query software. Educated new employees after NPD acquisition of ASW on proper process control techniques. Represented and demonstrated NPD product offerings at Retail Vision, CES, Comdex and PC Expo trade shows.

Greater New York City Area

Quickly acquired knowledge in the basics of the data production process. Took over responsibilities for IT category management in a short period of time. Researched product information from a variety of sources. Interacted with potential clients and collected product information at various IT trade shows. Updated and maintained NPD marketing materials for use at trade shows.